Middle-aged suits in social media failure...
- http://www.theregister.co.uk/2012/08/14/rim_bbm_pundit_breakdown/
"The 'experts' who never see BBM will never understand RIM
Middle-aged suits in social media failure
By Andrew Orlowski � Get more from this author
Posted in Mobile, 14th August 2012 09:01GMT
Free whitepaper � BPM from back office to front office and beyond
Analysis Written off by pundits and the markets, barely a day goes by without a fresh requiem for RIM. A recent example comes from Jean-Louis Gassee in Saving Private RIM.
It�s a good analysis - you never get anything less from Gassee - but astonishingly BlackBerry Messenger (BBM) barely gets a mention. Of all RIM�s assets, the value of BBM is consistently underestimated. BBM today is a thriving social network that�s almost as large as Twitter. To ignore BBM is like describing Porsche as a luxury leather seat manufacturer � Porsches have terrific bottom cushions - and completely discount the frame surrounding it.
Yet ignore it, they do. There�s a wilful blindness when affluent middle-aged men (invariably white) discuss RIM. Perhaps it's because BBM is used by teens. In that case, what does a tech biz analyst in his 40th floor corner office, idly planning a skiing getaway, know about the lifestyle of a 15-year-old catching a bus on the street far below? It�s a serious analytical failure and here I will give it into some context."
For full article,http://www.theregister.co.uk/2012/08/14/rim_bbm_pundit_breakdown/
Michaelaw08-15-12 07:21 PMLike 0 - amazinglygracelessRetired ModYou missed this thread: http://forums.crackberry.com/news-ru...nd-rim-740142/08-15-12 07:50 PMLike 0
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Middle-aged suits in social media failure...
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