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  1. Bbnivende's Avatar
    CrackBerry Genius

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    Thread AuthorThread Author   #1  

    Default Marketing 101

    Why is it that carriers ( Telus etc) segregate Iphones from Smartphones. Ticks me off. BB gets lumped in with all those android phones.

    When you go to a phone store or Kiosk , they will have a "Iphone shrine " separate and apart from the junky demo models of the other brands.

    So clever !

    BB should segregate their BB10 phones from all the others in the same way (including from all those BB 7 or 6 models).

    In store advertising and presentation is very important.
  2. kfh227's Avatar
    CrackBerry Genius

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    #2  

    Default

    Didn't they say that this was already a done deal?
  3. fliguy's Avatar
    CrackBerry User

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    #3  

    Default

    I'm not sure how it works at the carrier stores, online etc. But I know when I worked at Futureshop (Best Buy) Apple pays A LOT of money to have their own displays and shelf space in the stores so I'm not sure if that's the case with the phone companies as well.
    Storm, Storm 2, Torch 9800, Torch 9860, Black Z10 all on Telus
  4. Bold_until_Hybrid_Comes's Avatar
    Waterloo's Finest

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    #4  

    Default

    I find blackberry in the past has sometimes had a semi-shrine in places like wal-mart.
  5. BBMak's Avatar
    CrackBerry Abuser

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    #5  

    Default

    Apple is a marketing company first, a tech company second.
    BB Q10 / BB Z10 / BB P'9981 / BB Playbook
  6. donmateo's Avatar
    CrackBerry Genius

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    #6  

    Default

    Marketing sells. Plain and simple.

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