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  1. Bbnivende's Avatar
    CrackBerry Genius of Geniuses

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    Thread AuthorThread Author   #1  

    Default Marketing 101

    Why is it that carriers ( Telus etc) segregate Iphones from Smartphones. Ticks me off. BB gets lumped in with all those android phones.

    When you go to a phone store or Kiosk , they will have a "Iphone shrine " separate and apart from the junky demo models of the other brands.

    So clever !

    BB should segregate their BB10 phones from all the others in the same way (including from all those BB 7 or 6 models).

    In store advertising and presentation is very important.
  2. kfh227's Avatar
    CrackBerry Genius

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    Didn't they say that this was already a done deal?
  3. fliguy's Avatar
    CrackBerry User

    44 Posts


    I'm not sure how it works at the carrier stores, online etc. But I know when I worked at Futureshop (Best Buy) Apple pays A LOT of money to have their own displays and shelf space in the stores so I'm not sure if that's the case with the phone companies as well.
  4. Bold_until_Hybrid_Comes's Avatar
    Waterloo's Finest

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    I find blackberry in the past has sometimes had a semi-shrine in places like wal-mart.
  5. BBMak's Avatar
    CrackBerry Abuser

    283 Posts


    Apple is a marketing company first, a tech company second.
  6. donmateo's Avatar
    CrackBerry Genius

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    Marketing sells. Plain and simple.

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