1. bap3221's Avatar
    Not including youtube, the last time I saw one was the super bowl back in like 2011. There were 2 I believe, the one where they introduced the the z10 (that was amazing) and the other one where the guy is walking around in the city(didnt make any sense). What is the advertising department doing everyday since then?!

    I just think they should get rid of the person who leads that department. Even their advertisements for leap were obnoxious, repetitive and no sense of saying, "I want that phone!" im a graphic designer and I can think of many creative ways to make people amazed. It starts with learning from the best. Apple makes memorable advertising that we will remember for years to come.

    The making of the passport phone was great for example, they need to be consistent maybe?

    Posted via CB10
    05-23-15 01:33 AM
  2. dwisetyoaji's Avatar
    Frankly, in 2011. Once or twice.

    Posted via CB10
    05-23-15 01:45 AM
  3. Aljean Thein's Avatar
    When they released the Q10.

    Suffer Now & Live The Rest Of Your Life As A Champion
    05-23-15 02:27 AM
  4. JamBueree's Avatar
    When they released the Q10.

    Suffer Now & Live The Rest Of Your Life As A Champion
    Same.
    05-23-15 03:41 AM
  5. bap3221's Avatar
    When they released the Q10.

    Suffer Now & Live The Rest Of Your Life As A Champion
    Ummm..link to the commercial? Lol

    Posted via CB10
    05-23-15 04:48 AM
  6. johnnyuk's Avatar
    Not including youtube, the last time I saw one was the super bowl back in like 2011. There were 2 I believe, the one where they introduced the the z10 (that was amazing) and the other one where the guy is walking around in the city(didnt make any sense).
    That was 2013 and there was only one Superbowl advert for the Z10, the stupid one of the man walking round a city turning things in to bouncy balls and animals, so I'm not sure what the "amazing" part was.

    What is the advertising department doing everyday since then?!
    They've been busy looking for work as they were all made redundant in late 2013.

    I just think they should get rid of the person who leads that department.
    They did, Frank Boulben was one of the first out when Chen came in. They outsourced marketing to a third party but it's very under funded. BlackBerry are scared of burning money on expensive advertising like they have done in the past for very little return. It's easy to spend a lot on advertising and see no gain for it in the mobile tech market.

    BlackBerry's biggest problem with advertising to the masses right now is that in most countries the carriers aren't stocking the phones in shops or online for consumers, just for business customers instead. So if consumers see advertising for BlackBerry phones they will struggle to find one to buy anywhere, so there will be no return for the spend on advertising.

    BlackBerry has to repair it's damaged carrier relationship if it wants to be a consumer proposition again. It currently doesn't, it's following the path of being a business product, software and services company.


    Posted from the CB10 app on my BlackBerry Z30 STA100-2/10.3.1.2576 on O2 UK - Activated on BES10.2.5.6
    05-23-15 05:00 AM
  7. rohetaku's Avatar
    4 years ago

    Posted via CB10
    05-23-15 05:07 AM
  8. dlrogers81's Avatar
    The last time I seen a commercial was summer 2013 for the Q10. I remember they aired it a lot during shark week. It was a decent commercial.
    05-23-15 06:29 AM
  9. jafrul's Avatar
    Do advertisement on a formula one car counts?
    If yes, just now.
    And every two weeks since formula one season starts.

    Posted via CB10 on my RedBerryan PassportSQW100-1/10.3.2.680
    NtotheK likes this.
    05-23-15 06:31 AM
  10. Adam Shearer's Avatar
    Who cares

    Sent via the best phone ever the passport
    05-23-15 06:54 AM
  11. step07's Avatar
    When they released the passport, was all over uk newspapers

    Posted via CB10
    Sime0n_S likes this.
    05-23-15 06:55 AM
  12. vanrickman's Avatar
    Shoulders shrugging ....


    My Canada My BlackBerry My Z30
    05-23-15 07:12 AM
  13. birdman_38's Avatar
    Passport ad during a Toronto Raptors broadcast last season. Nothing else in print or otherwise.
    jope28 likes this.
    05-23-15 09:19 AM
  14. bh7171's Avatar
    I get frequent advertisements from BlackBerry on my Facebook feed daily. I also follow Formula 1 (as do billions around the world) and they are proudly displayed across the chest of the current and reigning world champion Louis Hamilton and runner up Nico Rosburg. They are also on the side pods of the car and near the drivers head.

    Z30-simply the best touch screen BlackBerry
    05-23-15 09:33 AM
  15. birdman_38's Avatar
    I also follow Formula 1 (as do billions around the world) and they are proudly displayed across the chest of the current and reigning world champion Louis Hamilton and runner up Nico Rosburg. They are also on the side pods of the car and near the drivers head.
    That's not an ad. It's logo placement.
    Sime0n_S likes this.
    05-23-15 09:37 AM
  16. Sime0n_S's Avatar
    every week on formula 1

    Attachment 354126
    05-23-15 09:42 AM
  17. birdman_38's Avatar
    every week on formula 1

    Attachment 354126
    Again, that's not an ad. It's logo placement to say BlackBerry as a company is not dead.
    05-23-15 09:52 AM
  18. gimmi786's Avatar
    Before Christ....(BC).

    Lol :-)

    Posted via CB10
    bap3221 likes this.
    05-23-15 10:27 AM
  19. RCCOFICIAL's Avatar
    Actually saw one this year......on TSN of some I am assuming famous athlete walking into a stadium sitting in the bleachers & all the time using his BlackBerry.
    I seriously almost **** my self!!

    Posted via CB10
    05-23-15 10:32 AM
  20. dbiv5445's Avatar
    The Superbowl fiasco.
    05-23-15 02:35 PM
  21. thymaster's Avatar
    Since the playbook first launched.

    Posted via CB10
    05-23-15 03:20 PM
  22. dbmalloy's Avatar
    Considering how conservative BB is with producing devices and supply channels with low volumes... what is the point of advertising... nothing annoys a customer more than going to a store for an advertised product and not finding it. In BB case it would be a double whammy as whoever is selling devices will try to sell you an Iphone or Sammy...
    05-23-15 03:28 PM
  23. lovedaazn's Avatar
    I saw a BlackBerry classic ad on crave tv when the phone was first launched

    Posted via CB10
    05-23-15 04:06 PM
  24. bp2k7's Avatar
    The Z10 dumb Super Bowl commercial advertising a phone that wasn't even available to purchase in the U.S. yet.

    Before that, it was a Torch 9810 commercial with some musicians or something talking about "liquid graphics"
    05-23-15 05:35 PM
  25. z10Jobe's Avatar
    Don't recall ever seeing a BlackBerry advertisement


    Posted via CB10
    05-23-15 08:02 PM
33 12

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