- 11-19-12, 01:49 PM #26
But I also don't think they should describe the BBOS devices as current failures, but rather point out how they revolutionalized the industry when they came out, and how BB10 is about to do that again. Make Android and IOS look outdated and "so yesterday" in how they seem clunky to use in comparison to BB10's "flow." Point out that BB10 is the next step beyond Android/iPhone, the next generation of smartphone for everyone that's more powerful and easier to navigate.
And do everything possible to not just get apps into the store, but to get other companies to start advertising "download our app for your iPhone, Android or BlackBerry 10 device." Without BB10 seeming like an accepted alternative in the mainstream, it's going to be a hard sell, now matter how great the product is.
- CrackBerry Addict
11-19-12, 02:16 PM #27
- 587 Posts
I was creating a similar post the other day in my thinking booth .. er shower. I love all these ideas. Others might include:
Ads, promos and sponsorships for professional organization publications and conferences are relatively inexpensive yet target likely customers. Use of articles offering topics matching the eithical gudelines of a professional organization with ways BB10 can protect data yet be portable (this might be in the RIM web section for reporters as I have never looked). Those could also be used by BB users who are members to write more specific how-to artricles.
I never get tired of giving a slick presentation with my PlayBook and watching members of the audience trying to replicate what I am doing on their various devices, looking at others' attempting and then all concluding they can't. An ad could feature a college student giving a presentation in class, gets "A". Showing what did to parent (suit), then showing the parent giving a presentation, frustrated collegues realizing their devices can't compete, and getting a promotion.
A suit being recognized at work as the ultimate multitasking work horse and later that evening being recognized in community as dedicated to relationship/family.
Sponsoring efforts of people making a difference in the world using BBM, etc.
For sure RIM brains better than mine are working full speed on their campaign. They have to overcome the concept BB is hard to learn, create "ease" and coolness.
- CrackBerry Abuser
11-19-12, 09:56 PM #28
- 154 Posts
Anytime I see a demo of BB10, like in one video where Kevin is playing around with it as he is talking, flicking around the OS, I always get an idea.
In other phone commercials you see a cool feature and at the bottom it says "sequences shortened". A BB10 video should show cool features and how fast it is, then at the end, zoom in on the small print at the bottom that says "Sequences NOT shortened" or something like that.
- 11-20-12, 10:43 AM #31
im horrible at marketing but i have a rough idea of what could help them.
RIM needs to let the people know that they are back. they need to let people know that BBs are not just for business but an average guy can use them too. The reason we came out with cell phones is so that we can communicate with each other faster and in a broader area. we arnt just tied down to our home computers or our home phones anymore. i think RIM needs to appeal to the people that dont know how efficient BBs are at communicating and how quickly you can communicate with them. a BB makes your world smaller and easier to contact who you need to when you need to.
- CrackBerry User
11-20-12, 11:17 AM #32
- 71 Posts
my campaign would start with bbos7. each add would show two or three short cut keys followed by " YOU DON'T NEED AN APP FOR THAT". Another campaign would be to show bb's in action. being used in the front lines by the armys , police, and organizers in disaster zones. followed by " WHEN SECURITY AND RELIABILITY ARE JOB ONE" . I hate to say this but to bring a cool factor into the mix. show it being used by the under world by criminal organizations mobs , bike gangs. it could look like this " a group of well dressed business looking men lets say they all look italian and could be all apart of the same family. walking into a room for a very seriuse meeting. the leader of the group lets call him the god father sets at the head of a big table and inspects each and every one as they get checked at the door. the big door man pats each one down as they come through the door as if hes checking for guns. but hes checking phones. when he finds bbs he sends them into the room when he finds ios or driods he truns them away. " followed by " WHEN NOBODY CAN KNOW WHATS BEING SAID BEHIND CLOSED DOORS".
- 11-20-12, 04:55 PM #33
I think you're on to something here.. I've spoken with MANY people about BB10 and I would say that 8 out of 10 people (mainly BlackBerry users have NO IDEA that there is a new BlackBerry 10 OS coming out!).. If RIM wants to succeed they NEED to start marketing to the masses ASAP! I have friends that are dropping like flies from BBM (jumping ship to either iOS or Android) simply because they have no idea of changes going on at RIM. Sure, all of us on the forums know whats to come, but for those people who just use a phone or get what everyone else is getting (typical iPhone fans), will buy Apple products because they think they are the best thing out there.
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