If you could design a marketing campaign for BB10...
... what would you like to see?
I'd like to see a semi parody of "Mad Men".
I imagine Vincent Kartheiser (Pete Campbell) coming in to see Jon Hamm (Don Draper).
Pete: "Don, great news, I think we're in with a chance at the RIM BlackBerry account for the launch of the new BB10 powered smartphones!"
Don: "BlackBerry? Those things are old, not new Pete".
Peter "No Don, this is BB10, it's new and fast and loaded with features. Look at this..."
Peter demonstrates some of the cool features of BB10 - multitasking / swiping / the camera / in key predictive text"
Don: "Oh, that is pretty new. So... what do they need us for again?"
Or how about a series of clips showing what BB10 can do.
"We think your smart phone should be as smart as you are.
That's why we designed BB10 for people who like to:
e-mail (show executive using e-mail app)
to text (show younger person text app)
to interact (show family using Facebook app)
to create (show parents using Instagram app / camera)
to be in the know (show business suited stockbroker on Wall street using news / stock app)
to be ready for whatever the weather (show cyclist using weather app)
to keep a work / life balance (show person in suit at home using BlackBerry Balance to flick between home and work)
... for people like you.
Tagline: "We are BlackBerry people" (As in, "We are BlackBerry people" and also with a slightly different enunciation "We are BlackBerry - People"
OR
Tagline: "Blackberry, the smarter phone"
Just some thoughts on a Friday night ;-)
Anyone got any more ideas they'd like to see?
Harry
If you could design a marketing campaign for BB10...
Mine would be oriented around bbm video.
Girl of the mans dream lives too far away from the man. Hooks up bbm video and proposes on it. I believe that would touch the extreme hearts of many.
That's my 2 cents.
Sent from my BlackBerry 9860 on 7.1.0.714 with Tapatalk and my fingers
Re: If you could design a marketing campaign for BB10...
Whatever they do, they need to show the device actually being used, with shots of the screen in action.
I think one of the biggest blunders that the previous advertising did was just showing people talking about BBM, and never showing how these people actually use the device.
If you could design a marketing campaign for BB10...
Originally Posted by
Xopher Whatever they do, they need to show the device actually being used, with shots of the screen in action.
I think one of the biggest blunders that the previous advertising did was just showing people talking about BBM, and never showing how these people actually use the device.
Absolutely. I remember when they FINALLY aired commercials for the Bold 9900 around New Years Eve last year and people saying "Wow, Blackberry's have touch screens now! That's cool".
BUT, they didn't show the hugely improved web browser, the thin size, its own apps (BB Travel, BB Protect, BBM Music)
Also, RIM aired these commercials 4 months after the release of the 9900.......
Hopefully they won't make this mistake again.
If you could design a marketing campaign for BB10...
Originally Posted by
Harry_III_UK Just had lunch with a couple of friends who are iPhone users - an interesting comment came up:
"There is no way I would ever buy a BlackBerry now because I have too much invested in apps for the iPhone"
So - how about an "app amnesty" for BB10?
RIM would take less profits from the sale of new apps for an initial period, allowing users of other devices to buy a BB10 device and not have to pay again for the apps on the new platform. Either get the same app on BB10 - or search and get an app that does fundamentally the same thing.
RIM could have an easy app search on the app world and let users type in the name of the iPhone or Android app they are currently using to see the BB10 version, or a close approximation of it.
I just don't know how the "proof of purchase" thing would work to prove they already had the app, or one similar to it...
This my friend, would have to be done on the dev side cause I don't think apple will be so keen on supporting bb with that.
Sent from my Nintendo NES
If you could design a marketing campaign for BB10...
Originally Posted by
ubizmo Or show BBM Video and segue to an image of Anthony Weiner, with voice-over: "For people who do..."
That would be totally epic as well! Awesome suggestion.
Sent from my Nintendo NES