| | 02-04-13, 02:51 PM Thread Author #1
If i was in charge of the Superbowl Ad
So a lot of people who dont like the ad have rightly been asked what would they have done instead.
i think the ad sucked more then a Dyson in a wind tunnel so i thought i'd answer how i would have done it and then explain my decision.
The music would be faint in the background and song of choice would be Alanis Morrisette, One Hand in my Pocket.
The ad would start with a voice over saying "At Blackberry, We tried to make the best one handed experience ever on a smartphone"
As the voice over starts the ad will show a 5 second clip of a basketball player using the blackberry with one hand while bouncing a ball with the other as his team mates around him shout for him to pass. all clips are silent with just the music and voiceovers playing.
As the clip fades into the next one, the Voiceover will continue with "unfortunately our feedback shows we did too good a job."
The next clip will show a lady using the blackberry one handed and applying lipstick with the other, but she is so engrossed the lipstick goes all over her face. This clip is also 5 seconds long.
The voiceover continues with the next clip with "Users just were not used to having an extra hand"
The clip is 5 seconds long again and shows a man reading his messages one handed with the z10 and flipping channels with a tv remote in the other as his frustrated wife is clearly yelling at him to stop.
The next clip is ten seconds long and the voice over speaks during it, "Well some people found the experience ideal at least"
The clip shows 2 NFL fans at a crowded bar holding bottles of beer, they both pull out their phones, 1 z10, 1 generic. The generic guy has to put his beer down to read his message, while the z10 guy takes a swig with his free hand as he navigates the z10.
As the generic guy puts his phone away and goes to pick up his bottle, it gets knocked over by someone's elbow as they turn.
The last 5 seconds shows the Z10 and the web link, as the voiceover says, "The new Blackberry Z10. Find out more"
That should be 30 seconds give or take.
The reason i focused on the one handed experience, is because it doesnt actually show off any feature off the phone, but is encouraged to hook the viewer into finding out just why it is the "best" one handed experience ever. hence they will go away and look it up.
So that was my effort, better or worse then the actual or about the same?
comments will be appreciated