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Morning CrackBerry users/abusers,

I stumbled across this article this morning about things RIM should consider to maximize shareholder value, I thought it was a good objective analysis on ways RIM can change to remain a going concern...

The article is pretty long so I dropped the headings and you guys can go ahead over to the report to read more....

1. Take back control of your own platform
2. Focus on the user & innovate
3. Facilitate app development & close the �app gap�
4. Finalize products before launch
5. Keep BBM relevant
6. Enhance e-mail experience
7. Ease data compression
8. Provide more consistent investor guidance
9. Increase Research and Development expenditure
10. Continue to drive down costs
11. Buy back additional shares
12. A closer look at Return on Equity (ROE)

Honestly, I could not agree more with all this.

Although I own both a iPhone and a BlackBerry, BBM is just too important for me to give up after I've built a large list of folks on it.

What do all of you guys think?

http://business2press.com/2011/10/03/research-in-motion-rim-strategic-change/