[psufan32]

But, Branta, you know as well as anyone that the great unwashed don't care about "security" or "true multi-tasking" or "true push email". It's only us geeks, nerds and technophiles that do and we're in the vastly inferior numbers wise minority.

I think there will always be a niche for RIM in government and larger corporations. But the average consumer (who probably account for 90% of the phone buying public) doesn't care.

The majority don't care about security because, for the vast majority, security concerns are virtually non-existent on smartphones. We've probably all had viruses/malware on our computers, but how many of us have had any such thing on our smartphones? Security issues in the mobile sector have been virtually nil, and that's why security doesn't much matter to consumers. Once malware becomes more prevalent, once more issues arise re: unsecure "open" networks, etc., then more people will care. But, right now, security on smartphones is about as talked about as security on PCs was in 1995.

[editionfws]

I think people DO care about security! With everyone using their phones for everything these days, they want to make sure their information is safe. I know you can get a virus on an android, not sure about iphone, but not blackberry (yet). But its not as much about viruses as it is about hacking and all. People can hack phones these days and get a lot of their personal info.

[Superfly_FR]

RIM's startegy (business + loyal + new comers, in very brief) is fine.
All is about finding the good tempo to :

1. Prove they're agile (investors) : manage the company
2. Show they're on time (developers) : deliver betas
3. Loyalty large accounts (companies, administrations) : offer free upgrades (BB7)
4. Confirm BB10 will wow (consumers) : demonstrate and leak [partially breaks the launch momentum, but ... necessity makes the rules]

P.S: The point 1 upgraded priority (was 2 IMHO) is based on recent "panic move" regarding stock.

It's chimerical to believe RIM can bind its current strategy into a new one in such a short time.
Moreover it'll kill T. Heins credibility and persuasiveness.

Float the boat => Clean the deck => Hoist the sail.

[Laura Knotek]

This post pretty much sums up the whole security issue, especially the response of consumers.

[LeenaNag]

RIM should focus on enterprise

3rd party developpers and partners will focus on consumers making both their own companies and RIM a lot of money.

To me thats such a great approach. It contrasts being closed taking the majority of revenue for one company and trying to lock consumers into your model of how things should be.

Exactly, Google is distributing Android for free but makes money by its playstore. Applications have played a major role in the development of Android, and RIM may take as an inspiration.

[raptorstv]

what security? BB is easily hacked.... but then again, why would hackers be wasting their time hacking blackberries...