[aloy12]

BlackBerry 10 to power real cars and iOS 7 to power toys :

Link to the toys controlled by iOS 7 :



compare that to BB10:



My 7 year old son also has a toy that is controlled by an iOS device, these are really good for kids. But Blackberry is not for kids, it's for the real world.


Posted via CB10

[mooda]

Which is awesome. But how much money can that make for BlackBerry. That is the question that matters.

Posted via BlackBerry 10

That is a good question I'm pretty sure you pay a higher licensing fee for the system that runs your vehicle than for an add on application.

Furthermore since apple has been a QNX partner for a long time I don't even know if it is costing BlackBerry or the car manufacture anything at all to implement this. It?s all about mind share at this point.

Posted via CB10

[miker476]

I dont think you know the level that QNX is at.
Transparent Distributed Processing (TDP) - BerryFlow
Future of Your Automobile - BerryFlow
QNX Car Dominance - BerryFlow

Qnx owns your life.

When you own the backend and the platform you are king period.

Thanks for the post. That was a very good article to read.

Posted via CB10

[Affie36]

Apple was using QNX before BB10 so what is the problem... xD lets them use the great fuction of QNX.

IOS in a phone is great for some people but in a car it wouldn't be my choice....


BlackBerry, QNX system is best choice.

Posted via CB10

[Peter Lee4]

Good information Bla1ze! And besides, they are different products. The QNX Connected Car is an entire automotive stack and is integrated directly into the car, whereas iOS car approach appears to use the phone itself to run maps, etc...

Apple/QNX partner information: http://www.qnx.com/partners/partner....rtnerid=161700

[rthonpm]

The auto manufacturers will never completely let Apple control the interface of the car any more than they'd let Google, BlackBerry, or Microsoft. At the end of the day, cars are a volume business so they want to be able to reach as many people as possible. Locking themselves into a set technology would be ridiculous: this is where QNX has an advantage since it can easily work with anyone's hardware. The automakers want to have a system in their vehicles that's going to work for any owner, using any platform not a locked in highly proprietary system.

[RECOOL]

BlackBerry 10 to power real cars and iOS 7 to power toys :

Link to the toys controlled by iOS 7 :



compare that to BB10:



My 7 year old son also has a toy that is controlled by an iOS device, these are really good for kids. But Blackberry is not for kids, it's for the real world.


Posted via CB10

How the f**k did that make bloomberg. The Gap in vision is incredible. How can they even bring that up at a key note. Matchbox and scalextrics FTW.

[undone]

As long as BB makes money, it really doesnt matter if they are out in front of the user population. As long as the underpin is QNX, the front end is irrelevant/ can be swapped from year to year...auto manufacturers are all about profits, so I cant imagine Apple is getting such a sweet deal out of this one.

[allengeorge]

As long as BB makes money, it really doesnt matter if they are out in front of the user population.

Mmm. I disagree. Automakers can legitimately decide that they don't need QNX as the OS for their infotainment stack. iOS is not flaky, so I can definitely see them using it too - I mean, most infotainment displays are practically iPads.

I was really excited to see BB push into the automotive space, and now I feel like they've just been scooped.

[RECOOL]

As long as BB makes money, it really doesnt matter if they are out in front of the user population. As long as the underpin is QNX, the front end is irrelevant/ can be swapped from year to year...auto manufacturers are all about profits, so I cant imagine Apple is getting such a sweet deal out of this one.

The front end does'nt matter its fodder.QNX will go on to offer mirroring nobodys got time for specialist BS why would mercedes pay for siri exclusive bull**** .Siri is not good enough to be a standard in stock car systems its sh!t all these voice things suck people need to accept it and move on.

[SamFromDowntown]

>> I know QNX already runs in many cars, but no one identifies it with BB. Just another failure of BB marketing.

Wrong. QNX is white-branded on purpose. The OEMs don't like tier-1's encroaching on their brand space. QNX has achieved the penetration they have by playing by these rules. Apple will have problems if they think they can do it differently.

[lnichols]

The iOS Car integration has nothing to do with the apple owning OS of the infotainment system itself, it has to do with the iPhone information on the infotainment screen. Of the initial partners signed up, I think most are running QNX infotainment systems. BlackBerry should be able to make a BlackBerry phone integrate into a QNX infotainment better than iOS can, but you would think they could get a PlayBook to Z10 bridge with better functionality too, and that hasn't happened. In the end it is up to BlackBerry to get things going. While Apple does, BlackBerry keeps saying coming soon and they need to fix that!

[szlevi]

If you look at QNX architecture on their website Apple is one of the Apps that can run on it, others being Adobe, Flash, HTML5 and I think Android is on the way.

So in a way it's good for QNX as it would enrich their eco system..

Posted via CB10

You don't understand Apple's modus operandi at all - Apple first uses you, partners with everybody, only to learn and have time to work out their own solution - then they immediately backstab you as soon as they can.

This happened every single time they partnered with anyone (resellers, retail shops, Motorola, IBM, Intel, Microsoft, Google, you name it.)
Apple is one of the most disgusting scumbag companies of the high-tech industry.

If I were QNX I'd immediately boot them from my program, just to make their life harder and as miserable as possible, just like Apple did with everybody else.

[szlevi]

>> I know QNX already runs in many cars, but no one identifies it with BB. Just another failure of BB marketing.

Wrong. QNX is white-branded on purpose. The OEMs don't like tier-1's encroaching on their brand space. QNX has achieved the penetration they have by playing by these rules. Apple will have problems if they think they can do it differently.

Nah, you have problems if you really think Apple does not have the brand to be welcomed by system integrators/car mfrs.

[allengeorge]

In many ways this conversation reminds me of one I had with a co-worker of mine about Jetbrains products (another company whose products I love and use). They had excellent products but lacked critical mass, which meant that third-party integration often had to be developed in-house. (This should sound familiar to BB users :P) This QNX/iOS business sounds eerily similar: for BB to be integrated in the car it sounds like they practically have to beg carmakers and build any support for that themselves. On the other hand, all the carmakers are clamoring for iOS support and will do anything to make that happen.

[qphone]

What QNX should do is what Microsoft does. I bought the top of the line 2013 Ford Escape Titanium. It's on board infotainment (Ford's MyTouch)has a small plaque above the console where it clearly shows "Powered by Microsoft " and below the screen "Sony"

QNX should start doing this now. Then... people will understand who and what QNX is. From there through massive ads, the general public can finally see that QNX is BlackBerry and vice versa.

So if Microsoft can do it...I'm sure QNX can do it as well.

via CB10 (Z10 on Telusmobility)

[WArcher]

IOS on a car is going to be like IOS at Department of Defence: Highly crippled, very specialised, locked down and (best of all) managed by BlackBerry (QNX for Automotive and BES 10.1 for Business).

[DennisReumer]

I never really expect BlackBerry/QNX to be that successful in the auto industry. At most it will become a niche, embedded OS in expensive luxury brands like Bentley that will will also be iOS compatible.

And the end of the day is all about the end result. BlackBerry just can't keep boasting about their superior "mobile computing" OS without actually showing anything substantial. Until BlackBerry has mass market partnerships like Apple's (Acura, Chevrolet, Ferrari, Honda, Hyundai, Infiniti, Jaguar, Kia, Opel, Mercedes-Benz, Nissan and Volvo), it can't compete.

Funny thing, those are already all QNX operated cars ;-)

[PhillipFrank]

I never really expect BlackBerry/QNX to be that successful in the auto industry. At most it will become a niche, embedded OS in expensive luxury brands like Bentley that will will also be iOS compatible.

And the end of the day is all about the end result. BlackBerry just can't keep boasting about their superior "mobile computing" OS without actually showing anything substantial. Until BlackBerry has mass market partnerships like Apple's (Acura, Chevrolet, Ferrari, Honda, Hyundai, Infiniti, Jaguar, Kia, Opel, Mercedes-Benz, Nissan and Volvo), it can't compete.

So like these partnerships

Posted via CB10 on my Z10

[jic999]

Time to kiss QNX name and Blackberry takeover

[kojita]

Partnership is good but they need to deliver some apps now
. A friend of mine was showing me his Volvo app on his iPhone and I must admit it was pretty cool, no matter if the app in the car is running on qnx or not. It is still something you can't do with BlackBerry except for Tesla!

Posted via CB10