I love how you guys speculate on everything, including things like this. Since I've been the one who has clearly thought about this **the most** out of anyone, I'll give you my take on it:
Does it matter where we are based?
No, and kinda yes. Look, we've been CrackBerrying it up for over 6 years, without having a real HQ anywhere. CrackBerry always will run with a highly virtualized organization, in the sense that we'll have people all over the place. If anything, we want to expand this. I want us to do a better job of covering BlackBerry news AROUND THE WORLD. Getting CrackBerry onto a new website platform was a big step for us, at it lays the foundation for us to keep growing our content and targeting it at different users in different geographic areas. I want to see us have writers in Latin America, Asia, Middle East - etc. We tend to be pretty good at covering the North American and European related carrier content -- because we have people in those areas -- but we want to be better at everywhere. We aim to be global with our reach, so the location of an office does not really matter.
That said, what matters more is trying to get more of us together in one spot. The challenge with being highly virtual is that it makes it harder to coordinate things (we waste a lot of time going back and forth, instead of just getting things done) and it's also harder to do everything better. For example, when we're all spread out, we all have to have good cameras, lighting, etc. etc. in order to put together high quality posts. When we bring a few of us together, as we did in the Toronto office, it allows us to do a much better job of getting things done better. The best photographer on the team takes the photos, we push through together as a team late into the night, work on weekends. We can do videos that we just couldn't do otherwise (one person to film, another one or two to be on camera). It's hardcore awesome. In reality, we could have a few of us together in Winnipeg, Toronto, NYC, London, etc... it wouldn't matter, but if and when we get more of us together, we're able to do more.
So why NYC?
When I announced we were setting up our Toronto HQ for the launch of BB10, the reaction from our readers in the USA was pretty intense. There was lots of concern that we'd have all the excitement and fun the first month, and by the time the Z10 hit America the fun would be over. I promised to not let that happen. How do I do that? I take the CrackBerry show on the road to NYC. This launch is going to be mega important to BlackBerry, and NYC will be the heart of that launch. By us being in NYC, it will allow us to do more to hopefully drive demand and positively impact the reception of BlackBerry 10 in the USA. We do have better access to the media (I give good interviews). We can do some meetups, etc. We can do some awesome interviews. We can do things we've just never done before. We are not just going to be typing our posts from a different location. That would be pointless. We're going to go above and beyond what we've ever done. Have you guys not noticed our new CB10 app? Not noticed our new site? We're on a roll here... full steam ahead.
Also, beyond CrackBerry, over the next couple of months we're planning to do some cool cross site Mobile Nations content (remember the Round Robin? Think that on steroids). To pull that together we need a good homebase for a while, and NYC made sense for a lot of reasons. Dont' forget, in addition to being Founder and EIC of CrackBerry, I'm also Chief Media Officer of Mobile Nations.
And also remember, when I say we're moving our HQ somewhere, I am referring to our editorial coverage. When it comes to our other services, like e-commerce, etc., nothing changes. We have our e-commerce operations in Florida, in Canada (and we are expanding). Those types of things are fixed. It's writers, editors, etc. who have the flexibility to move.
Is this move permanent?
I barely ever know what I'm doing tomorrow, never mind this week, never mind forever. We do have a plan though... which is to haul **** the next couple of months right up until and through BlackBerry World. That's what I wrote in my post (sometimes I think you all don't read posts, and just scan headlines). After that I'll probably come home to Canada for the summer, etc. We'll see how NYC goes though. Honestly, with all that we have going on these days across our Mobile Nations sites, it probably would make sense for us to maintain a hub office there, whether I'm there all the time or not. We have so many events in NYC to attend, etc. Me personally... I'm Canadian... you can take the Canadian out of Canada for a while, but I'm not sure you can ever take Canada out of the Canadian (woah.. that's mind blowing).
Bottom line... the content on CrackBerry is going to be kicking a$$ the next couple months, more than ever before. Anybody who has a problem with that, is well... just crazy.
Hope that helps clarify things.