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  1. flaminSaganaki's Avatar
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    Thread AuthorThread Author   #1  

    Default Cross platform BBM Launch may be a Failure

    ...and an eye-opener.

    The truth of the matter, is that BBM was popular 5+ years ago, and not so much anymore. The name "BBM" carries the same negative stigma as that the "Blackberry" brand. Most of my friends who own BB's right now don't even use BBM, and they use a Blackberry. Of course, this is mostly due to lack of contacts, but the result is that BBM does not interest them, or they don't understand the appeal. If many Blackberry owners don't understand the appeal, who will be convincing the iOS and Android users to switch to BBM? Especially when many users have their contacts established on Google Chat or Whatsapp, what reason should they have to switch to a new service?

    I have already talked to my friends who are on Android and iOS, telling them that I am excited for them to finally be able to use BBM. Their responses all include either a complete lack of interest and/or hesitation to even give it a try, because its something made by "Blackberry."

    For all these reasons and more, I have a feeling that this cross platform launch will not be what it could have been 5 years ago. It will be almost embarrassing, as this very hyped release will prove that nobody even cares about BBM, which was and still is considered to be Blackberry's greatest feature/appeal. This could potentially lower Blackberry's value as a company to prospective buyers who will see that BBM is no longer of value.

    I certainly hope that the following weeks prove me and this post to be wrong; I would love to have some more BBM contacts
    What are your thoughts on how the BBM cross platform launch will turn out?

    [EDIT]
    I am pleasantly surprised to see that the majority of replies to this post describe the very opposite of what I have personally experienced. This makes me more hopeful! However it is evident that I am not the only one who has this sense that people will ignore BBM. We can only hope for the best!
    Also, the title may have been a bit harsh. The purpose of this post was to point out that this cross platform BBM launch could potentially not go as well as Crackberry nation had hoped, and I wanted to trigger a discussion about it. And please don't think of me as wishing anything but the best to Blackberry. #IChooseBlackBerry10
    Last edited by flaminSaganaki; 09-18-2013 at 10:56 PM.
    Thanked by 2:
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  2. djdragon's Avatar
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    #2  

    Default

    Cool story bro.

    #IChooseBlackBerry10

    #BBM4ALL

    Posted via CB10
    _________________________________________
    No such thing as a stupid question, only stupid answers.

    BBM Channel C0006F5A6
    Thanked by 7:
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  3. BBThemes's Avatar
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    #3  

    Default

    Quote Originally Posted by djdragon View Post
    #BBM4ALL
    when is it out for windows phone again?

    Thorsten said ZED 10. deal with it
    My Apps in BlackBerry World
    My Platinum 9900


    For all my themes - BBThemes.co.uk and follow me on @BBThemes1
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    36dbldz, tk-093, menaknow and 11 others like this.
  4. Stupified's Avatar
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    #4  

    Default

    thats funny cause all my friends are super hyped to get this on their phone......everyone and their mother has owned a blackberry at some point or another, theyre all excited to get use BBM again.....Which is without a doubt the best messaging software ever made
    Thanked by:
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  5. emstardeluxe's Avatar
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    #5  

    Default

    Quote Originally Posted by BBThemes View Post
    when is it out for windows phone again?
    BlackBerry may be underestimating windows phone, because only about 3 people in Canada have one.

    Posted via CB10
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  6. flaminSaganaki's Avatar
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    Thread AuthorThread Author   #6  

    Default

    Quote Originally Posted by Stupified View Post
    thats funny cause all my friends are super hyped to get this on their phone......everyone and their mother has owned a blackberry at some point or another, theyre all excited to get use BBM again.....Which is without a doubt the best messaging software ever made
    Thats very interesting, and hopeful! I suppose some are more hyped than others

    Posted via CB10
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  7. emstardeluxe's Avatar
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    #7  

    Default

    Quote Originally Posted by flaminSaganaki View Post
    Thats very interesting! I suppose some are more hyped than others

    Posted via CB10
    I'm sure it's regional. Everyone I know is going to download it.

    Posted via CB10
    Sorta Kinda Bento Lunch - Channel for easy lunch ideas! C001A8DC6
    Browsing from your BlackBerry? Click Here to Join!
    sk8er_tor and theRock1975 like this.
  8. Red_Berry_21's Avatar
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    #8  

    Default

    All my friends are hyped too cain wait for it

    Sent from my GT-I8190 using CB Forums mobile app
    RockingMyNewBlackBerryQ10
  9. djdragon's Avatar
    CrackBerry Addict

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    #9  

    Default

    Quote Originally Posted by BBThemes View Post
    when is it out for windows phone again?
    What's a Windows phone?

    Posted via CB10
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    No such thing as a stupid question, only stupid answers.

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  10. Gray's Avatar
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    #10  

    Default

    What about the rest of the planet. Follow #BBM on twitter and you might think otherwise. It's been around allot longer than any other mobile chat application. It's more popular in other countries.

    Posted via CB10
    Red_Berry_21 likes this.
  11. phuoc's Avatar
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    #11  

    Default

    Down here in SoCal/the OC, no one cares. The OP is spot on, unfortunately:-(
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  12. nnik's Avatar
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    #12  

    Default

    Quote Originally Posted by emstardeluxe View Post
    BlackBerry may be underestimating windows phone, because only about 3 people in Canada have one.

    Posted via CB10
    5

    Posted via CB10
    rebroker2009 likes this.
  13. berklon's Avatar
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    #13  

    Default

    Quote Originally Posted by djdragon View Post
    What's a Windows phone?
    They're those devices that are selling better than BB10 devices and bumping Blackberry to 4th place.
    Thanked by 6:
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  14. nnik's Avatar
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    #14  

    Default

    Quote Originally Posted by phuoc View Post
    Down here in SoCal/the OC, no one cares. The OP is spot on, unfortunately:-(
    not to be rude, but aren't you in your own world there?

    Posted via CB10
  15. Chase_Manley's Avatar
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    #15  

    Default

    No one uses BBM now because its only available for other people with a Blackberry. I think the cross platform BBM will be pretty good and will give people the opportunity to the the potential in BB10
    damien kupuku likes this.
  16. bakron1's Avatar
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    #16  

    Default

    Quote Originally Posted by flaminSaganaki View Post
    ...and an eye-opener.

    The truth of the matter, is that BBM was popular 5+ years ago, and not so much anymore. The name "BBM" carries the same negative stigma as that the "Blackberry" brand. Most of my friends who own BB's right now don't even use BBM, and they use a Blackberry. Of course, this is mostly due to lack of contacts, but the result is that BBM does not interest them, or they don't understand the appeal. If many Blackberry owners don't understand the appeal, who will be convincing the iOS and Android users to switch to BBM? Especially when many users have their contacts established on Google Chat or Whatsapp, what reason should they have to switch to a new service?

    I have already talked to my friends who are on Android and iOS, telling them that I am excited for them to finally be able to use BBM. Their responses all include either a complete lack of interest and/or hesitation to even give it a try, because its something made by "Blackberry."

    For all these reasons and more, I have a feeling that this cross platform launch will not be what it could have been 5 years ago. It will be almost embarrassing, as this very hyped release will prove that nobody even cares about BBM, which was and still is considered to be Blackberry's greatest feature/appeal. This could potentially lower Blackberry's value as a company to prospective buyers who will see that BBM is no longer of value.

    I certainly hope that the following weeks prove me and this post to be wrong; I would love to have some more BBM contacts
    What are your thoughts on how the BBM cross platform launch will turn out?
    I will get it as soon as it's available and most of my former Blackberry users who have switched to IOS and Android will be using it too.


    Sent using the CB app from my iPhone 5
  17. mphillips828's Avatar
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    #17  

    Default

    I know all my friends and family will be downloading BBM to use! Almost everyone I have spoken to about this said they will definitely download and use it...so to say the launch will be a failure is a little harsh, but that is your opinion so thats fine
  18. davidmcromano's Avatar
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    #18  

    Default

    #BBM4ALL I expect there to be many hits this weekend for the download. If there is anything someone who used to have a Blackberry wishes they had is BBM!
  19. djdragon's Avatar
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    #19  

    Default

    Quote Originally Posted by berklon View Post
    They're those devices that are selling better than BB10 devices and bumping Blackberry to 4th place.
    Oh. Those things. The ones made by Nokia which was bought by Microsoft.

    Meh.

    Posted via CB10
    _________________________________________
    No such thing as a stupid question, only stupid answers.

    BBM Channel C0006F5A6
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    carullo and damien kupuku like this.
  20. djdragon's Avatar
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    #20  

    Default

    Quote Originally Posted by phuoc View Post
    Down here in SoCal/the OC, no one cares. The OP is spot on, unfortunately:-(
    Come back after the weekend and let us know how many of those who don't care download it and switch.

    Posted via CB10
    _________________________________________
    No such thing as a stupid question, only stupid answers.

    BBM Channel C0006F5A6
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    damien kupuku likes this.
  21. phuoc's Avatar
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    #21  

    Default

    Quote Originally Posted by nnik View Post
    not to be rude, but aren't you in your own world there?

    Posted via CB10
    Yep and that's the problem. The folks down here just don't care about the rest of you. I really need to move.
  22. jimpilot's Avatar
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    #22  

    Default

    Quote Originally Posted by phuoc View Post
    Yep and that's the problem. The folks down here just don't care about the rest of you. I really need to move.
    Best thing about SoCal is........... Wait I'm thinking ............

    Uh I will have to get back to you
  23. ezrunner's Avatar
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    #23  

    Default

    Will certainly be interesting to see how this all plays out. Very curious to know how many downloads happen this weekend

    Posted via CB10
    BlackBerry Zed 10, PlayBook
  24. app_Developer's Avatar
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    #24  

    Default

    I'm really looking forward to BBM. I'm not satisfied with any of the current cross-platform solutions. I look forward to seeing what BlackBerry can do with this, since they have much, much more good experience in this than WhatsApp, etc.

    For me personally, this will be the most interesting BlackBerry product of the year for me. I can't wait. I think in general, BBM is a pretty respected product and should get a lot of people to at least try it.
  25. phuoc's Avatar
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    #25  

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    Quote Originally Posted by jimpilot View Post
    Best thing about SoCal is........... Wait I'm thinking ............

    Uh I will have to get back to you
    Haaaaaaaaa! That's great!
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