[kumasi]

The fact that RIM is close to hiring a new CMO was revealed at BlackBerry World this week. It is obviously apparent that this position is crucial to the future success, or continued decline of the BlackBerry brand. When I say Retina display, or SIRI, you immediately know I'm talking about an Apple product. Mention Android, and Google comes to mind. Galaxy and Samsung go hand in hand. BlackBerry desperately needs a key word, term or phrase which describes a tech feature of BB10. Something which gives instant name recognition. From the tidbits of the new OS which were revealed this past week, I think something like, "Flow Technology", or "IKD, Intelligent Keyboard Design" are appropriate. What do you think are some good branding suggestions for the new CMO?

[morganplus8]

"Crackberry" (I just thought of it!)

[calicocat2010]

I think with the whole BB Jam they were representing Flow, fluid and smooth and basically the new phones will develop betweeb those 3 words.

So something to go with Flow, fluid and smooth.

I like Flow Technology but maybe

Smooth Fluidity.

Or Fluid and Smooth.

Smooth Fluid Flow.

Sent from my BlackBerry 9900 using Tapatalk

[_StephenBB81]

seamless transitioning

[anthogag]

One hand operation

Best keyboard, physical OR touch screen

Flow and one finger swiping

Liquid graphics (liquid goes with flow)

Security

Cascades

maestro of Multi-tasking

[cezley]

I like Cascades,
see it all the time.

Everytime it pops up
RIM comes to mind.

Until the BB10 Jam
I had no idea what it actually was.

lol