the BYOD phenomenon
Hi guys. I'm kinda new here and I just wanted your opinions on this matter. I've been doing a lot of reading on blackberry 10 ever since the BBX and bb Colt days and one thing that was persistent is the negative analysts saying BYOD will kill the bb enterprise customers. But a lot of people are saying that the BYOD movement is a minority and that it will fade away because of cost and support issues. So I just want to hear your opinions on this and what it would mean for bb10. Thank you for your time#BlackberryByChoice
- 12-21-12, 11:08 AM #3
From all of the reports I have seen, BYOD isn't providing the cost savings that companies expected it to, and in some reports actually makes it more expensive than the BB solutions it replaced. RIM will support ActiveSync in BB10 for companies that just use that and minimal security, it will support major VPN appliances, and RIM will also have BES10 as an attempt to manage BB10, Android and iOS devices. So with BB10 RIM should have a fine BYOD offering, and for customers that go with BES10, should provide additional features for BB10 devices over the others it can manage.
- 12-21-12, 11:13 AM #4
It's pretty big and it's not going away. RIM has to address it.
In the grand scheme of things, RIM still dominates "corporate liable" devices over iPhone and Android. Even though there are absolutely stories of companies switching, if you look at market data specifically around corporate issued phones overall, BlackBerry remains king.
However, many companies are opening up to "bring your own device" models. In some cases, it is in addition to corporate liable. In some cases, it replaces corporate liable altogether. In the BYOD space, RIM is behind in key markets because BYOD essentially reflects consumer trends. And it's predicted that corporate liable spending is going to remain stagnant or drop, while BYOD is expected to pass corporate liable. Some companies will always want to control what users do with their equipment. Others care less.
- 12-21-12, 11:29 AM #5
- 12-21-12, 11:45 AM #6
- 12-21-12, 11:45 AM #7
Thanks for sharing
- 12-21-12, 12:09 PM #9
- 12-21-12, 12:10 PM #10
- 12-21-12, 12:26 PM #11
Too bad these things are so expensive to read. I'm guessing a lot of newspapers only quote the press release too. I love reading the details of what is and isn't being measured.
Side note, but I really wish journalists would give the detail, but that's asking too much. Either they a) can't see the whole thing; b) have a bias or an angle they wish to take; or c) don't know what's being measured.
Sorta like the number of times I've read "RIM's marketshare has fallen to 1.6%" instead of "RIM's marketshare of [devices sold to new customers in the United States in the last three months] has fallen to 1.6%"
One of my favorite examples of this was SquareTrade's "reliability study from a couple of years ago. I remember Daily Finance declared, "BlackBerry devices are about three times as likely to break down as iPhones, with a 6.3% chance of malfunctioning within the first year. ". This was true, but they forgot to mention that iPhone 4 was twice as likely to fail in a drop and that 75% of malfunctions were caused by drops.
- 12-21-12, 12:35 PM #12
- 12-21-12, 12:38 PM #14
- 12-21-12, 02:47 PM #16
BYOD is indeed proving to be a double edge sword. At the least when you issued a device it was pretty straight forward, the corp own it (and the liability). Now...the water is muddy and well, I wouldn't be shocked to see moves back from BYOD to corp owned. Once the accounts get a hold of the numbers anyway....
Thanks for your comments! Good to have a little more insight into this matter because everybody is talking about how bb10 will affect the consumer but the business side is not being mentioned as much. Personally I don't think that BYOD is a better solution because a uniform device across the company will make IT management much easier and cost effective. Imo the advantages are better for small to medium companies without the need for dedicated IT management than for big companies where a whole lot of different devices can be a nightmare and possibly a security risk and that is where RIMs market lies: big/fortune 500 companies and government agencies. If they can keep their customers there happy while also building a bigger consumer subscriber base I can see a bright future for RIM and bb10+ platforms
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