BlackBerry Service Revenue Solutions
- This will be a rather lengthy post, and my first thread. Please take the time to read it, and to tell me how you see these possibilities. This shall be a serious lookout, at the solutions BBRY has, to generate more service revenue. Of course there may be other ideas out there, but I found the ones I selected, the most convincing. In no way, is this a trolling, "Samsung paid" or what ever I will be blamed for, post.
Enjoy!
BBM right now is dying as a messaging plattform. Additionally every mobile OS will encorporate something like the BB hub in the near future, so launching 20 different messaging apps will not be necessary. Facebook home goes in that direction, as it gives you the possibility to be always connected, like the hub, or the people app in WP8.
I hope the Z10 does really well (i have one), same for the Q10, but nobody out there, would switch plattforms only for BBM (except some crackberrians) as WhatsApp, right now, is "good enough" for 300 million people using it. It is still "only" a third of the Facebooks users, but 50% of facebooks use is mobile. So in the mobile landscape, WhatsApp has a status, that has nearly the same importance as FB.
Therefore, it would be wise to capitalize on this market, as long as its possible, and in the right way. We need a cross-plattform messenger that can give us everything WhatsApp does, but in a more fun and secure way.
The corporate culture of BBRY, always incorporated security. This security should be given to the average Joe, and marketed especially to him. You know, the guy who thinks Emails and WhatsApp is secure. Make BBM 5$ a year per customer and open it to the other major plattforms. I understand that BBM is a USP in the eyes of alot of BBRY fans, but it is just not important enough anymore. With BlackBerries 80 million people out there, this would make enough cash. Of course, 80m is not enough. We want more^^ But just hoping that everybody buys an OS10 device is not enough. Losing the service revenue is not desirable for BBRY. And the consumer behemoth called BIS, is an annoyance for 97% of smartphone users. To drop that, was a really important decision for the consumer, but against BBRY short term and long term interests, considering the financial point of view. Opening up BBM fills that gap.
And I go one step further: BBRY could give us a real Email client instead of the old BIS features. Where we pay 20$ (?) a year, get a nice online interface and have real security on every single device. What i mean, would be a GMail or Hotmail like service, where messages between "Blackberry Email" clients are encrypted automatically. This gives the incentive to people, to make other persons switch, so they can use it together.
A non paid subscription will not be available, as the security is the USP for this email service.
This should be something like BES express, but for the average joe. With a certain pricing, that is profitable for BBRY of course, but a lot more down to earth, compared with the cost of a BES+Exchange+Windows server licence. They have the NOC, they have a cloud infrastructure. They should use it! BBRY has extremely good network engineers, and the NOC uptime is impressive (even counting the 3 day outage).
Of course, there could be other features implemented, but just to get the idea started, that should be enough.
The last step, for me, would be the creation of a BBRY branded cloud. The most important thing: The Patriot Act does not apply in Canada.
Especially Europeans are becoming more "Cloud savvy", but are still uneducated what real online security is ( i know the european market better than others, so this section only has empirical data concerning that region). There is a niche to be filled, and BBRY has a reputation for being annoying, because of their security. A notable exemple would be India.
Maybe they should just buy BOX, and its ok, i don't know exactly how they should do it, but a secure cloud, that is easy to use, and not affected by the Patrioct act is something a lot of European business would love to use. A major part of cloud services just can't be used by these businesses, because theoretically their corporate data is not secure, and could be ceised easily by american authorities.
You can judge the Lazaridis/Balsillie performance however you want, but they did not sell the core philosophy of security, even in the hard times. BBRY could have just adopted Android, and told their customers to go eff themselves. But they did not. They wanted to provide a phone and an OS, which is capable to transmit their values. And BBRY should capitalize on that. If not, it was a wasted effort.
Since we all know, this is a marathon, (with some sprints in it) we also know that we need a lot of energy to run it through. In BBRY case, energy is the same as money. And more energy (money/cash/$) is always good. I proposed at least 3 possible ways, to monetize on their image, and the new market realities provided by their competition. These realities are essentially "No security" and "Trust that nobody does evil".
The market right now, screams for a secure cloud, that the average joe can use. The consumers want secure messaging. But nobody provides it, in an easy to use and cheap enough way. Some even believe, that Emails and WhatsApps are secure. Educate them. And monetize on this expertise that BBRY has: Security and the NOC.
There is one last point, concerning security, that is not a service revenue issue. Rather the typical BBRY marketing fail.
BBRY also needs to educate the consumers about the app restrictions. I can tell every app to go eff themself on my Z10, if the app wants permissions, I as a user, deem unnecessary. Best exemple would be "Untappd". That thing wants more or less every permission that exists. I gave the app none. And it still works. I would say, that this feature is as important as the Hub, the qnx operating system or whatever you love about your BB combined. And 99% of the people I know, have no idea that there exists a phone plattform, where trust is not needed because i have control over it. That I can tell an app what access i see as fit, and not what the developper wants to have. In reality, thanks to that feature alone, there is no phone OS out there, that is more consumer focused and friendly than the QNX running on the Z10. That BBRY does not capitalize on this strenght, is ridiculous, dumb and just outrageous!!!!!
Ps: i do not deem myself as soooo important, that i know how to manage a Corporation as big and ( in my opinion) as important as BBRY. But, i am in my 20's and i am studying "International Management" at my University. I looked at BBRY like one of the case studies, we are doing half of the time. I also did some number crunching, but stopped and also did not include them here, because i just do not have enough numbers. In the HQ at BBRY they know who their customers are, so i really do not need to provide anyone here with scewed numbers that are of no relevance.
Pps: sorry if the formatting is not perfect, i am in a train right now, and my notebook died on me 3 hours ago. So i actually wrote all that in the Remember app of my Z10.
Ppps: if some people here think that my thoughts are worth something, forward them to BBRY^^
(and tell them to pay me for my thoughts )
I hope that i will get some feedback, and that people really read everything through, until this line of text.
Edit:
A summary is posted on the last page of this thread.
Double Edit:
And one is also posted here now.
A little summary, on the ideas gathered:
1) BBM on other platforms
2) EMail service.
How it should work was described throughout the pages. A paid GMail subscritpion with EAS is 40$ a year for one mail adress.
How to secure the service, well, I guess the network engineers will sort that out for us, but there were some ideas in the thread.
3) Secure Cloud Service, not hosted in the USA, and with the possibility to have a strong encryption on the data stored.
4) VPN tunneling service, with encrpyted traffic, as an add on for every smartphone. Could be seen as opening up their NOC infrastructure to non BBRY devices.
These go up to 200$ from other providers.
5) MDM with BES10/Mobile Fusion
6) BBM Money
7) Maybe they should try to introduce
a Data Only plan, without phone number, where the data goes through BBRY's NOC infrastructure. Only for messaging.
Should only be considered in emerging markets.
8) Licencing QNX to TV manufacturers.
9) Leverage the "Balance" feature of the QNX devices, to entice consumers in a BYOD environment, to buy a BBRY.
Misc. thoughts:
Pricing must be set by BBRY to not cannibalize BES/Mobile Fusion.
BBM only per year somewhere between 2 and 5$ probably.
Hosted Email with BBM somewhere between 40 and 50$ a year for the lowest Tier. Maybe include the possibility to have more than one Email Adress for the lowest price. The more Email Adresses hosted, the higher the price.
The VPN solution, opens up the problem that these services can be used for pretty dodgy things. If BBRY does not want to deal with that, we must ignore that proposition.
All these services must be device agnostic. And cheaper/included for BBRY hardware customers.
And thanks a lot for everybody who contributed in here!Last edited by MarsupilamiX; 05-09-13 at 11:58 AM.
04-12-13 04:27 AMLike 6 - 04-12-13 04:29 AMLike 2
- To make it short: BIS has no value proposition for 97% of smartphone owners. Because 97% do not have an OS7 BB or lower. If BIS would have been so beneficial for the consumer, we would still have it. At least to my knowledge, and the way i analysed the company BBRY, BIS is gone... Forever. And that is good. Just not for their revenue^^
Posted via CB1004-12-13 04:37 AMLike 0 - To make it short: BIS has no value proposition for 97% of smartphone owners. Because 97% do not have an OS7 BB or lower. If BIS would have been so beneficial for the consumer, we would still have it. At least to my knowledge, and the way i analysed the company BBRY, BIS is gone... Forever. And that is good. Just not for their revenue^^
Posted via CB10
Soooo, now they're left with a new product that only a few millions have bought so far and they make less money on them. I don't see the logic here yet.
Only apple is successful at the high margins game on handsets alone.
Posted via CB1004-12-13 04:47 AMLike 0 - The reasons why they abandoned BIS are spread throughout CB and the rest of the internet. We can discuss this in another thread.
For my analysis, to search a substitute for their old BIS earnings, the reason why they killed BIS is only of second to third nature. Its gone. It will not come back in its old form. To discuss how great (or miserable) it was, adds nothing to the analysis, or the points i try to make.
Posted via CB1004-12-13 04:57 AMLike 0 - The reasons why they abandoned BIS are spread throughout CB and the rest of the internet. We can discuss this in another thread.
For my analysis, to search a substitute for their old BIS earnings, the reason why they killed BIS is only of second to third nature. Its gone. It will not come back in its old form. To discuss how great (or miserable) it was, adds nothing to the analysis, or the points i try to make.
Posted via CB10
Kind of ironic lol, steal a kid's toy and than try to sell it back to him.
Posted via CB1004-12-13 05:01 AMLike 0 - If you think, BIS was of no cost, than i have to wonder where you have that info from. If you think that BIS was secure, in any way, than you just have no idea (considering the Email part). What I propose, is, and was inexistant for the normal consumer. At least if he wanted to get it from BlackBerry.
BES is a big exception. But BES was never meant for the consumer. I have to wonder if you read my original post....
Posted via CB1004-12-13 05:07 AMLike 0 - I would say, check your facts. Our friends from CB can Help.
http://crackberry.com/blackberry-101...ats-difference
Posted via CB1004-12-13 05:51 AMLike 0 - If you think, BIS was of no cost, than i have to wonder where you have that info from. If you think that BIS was secure, in any way, than you just have no idea (considering the Email part). What I propose, is, and was inexistant for the normal consumer. At least if he wanted to get it from BlackBerry.
BES is a big exception. But BES was never meant for the consumer. I have to wonder if you read my original post....
Posted via CB10
Take your own advice and read more carefully next time.04-12-13 06:39 AMLike 0 - The only thing you got "For free" was an Email adress ( hotmail, gmail, yahoo mail are all "Free") and data compression. That you can get for free on the other 3 platforms as of now.
And i have no problem with you liking BIS. I have a Torch 9810 and am using it.
But your rant that they should just continue to offer it... is just useless. Because it will not happen. And you saying, that my ideas are something you got before with BIS, is just wrong. Nothing i said, is provided by BIS.
Ps: BIS is not free of charge for the consumer everywhere. I paid 5? (6$) per month for using it. A lot of countries handle it like that. Maybe your problem is, that you are very self centered. I look at the market in an aggregated way. Maybe you should too?Last edited by MarsupilamiX; 04-12-13 at 06:57 AM.
extisis likes this.04-12-13 06:45 AMLike 1 - From what I've seen, it looks like BlackBerry is shifting to making more money off of MDM than from BIS. With BES10 they are removing the cost of the server license and going to a per device license. Factor in the fact that iOS and Android can both be pushed through BES10 and get security policies pushed to them, and you've got a potentially winning BYOD strategy.
Imagine a corporation with 3,000 iPhones, 1,500 Z10's, 1,500 Q10's, and 500 iPads. With a price of $99 USD per device (before any obvious discounts that BlackBerry gives to larger organisations), that's $643,500 USD just in licensing, even discounted that's a good chunk of change. How that compares to the old service model's pricing I'm not entirely sure, but the overall market has changed and BlackBerry is just doing what they can to adapt to those changes.
BIS may make a comeback at some point: it may end up being some kind of BES Express type solution, or be used for M2M communications, or have some other low latency use. Just because the consumer isn't seeing it doesn't mean it's not being used in some manner.MarsupilamiX and web99 like this.04-12-13 07:22 AMLike 2 - From what I've seen, it looks like BlackBerry is shifting to making more money off of MDM than from BIS. With BES10 they are removing the cost of the server license and going to a per device license. Factor in the fact that iOS and Android can both be pushed through BES10 and get security policies pushed to them, and you've got a potentially winning BYOD strategy.
Imagine a corporation with 3,000 iPhones, 1,500 Z10's, 1,500 Q10's, and 500 iPads. With a price of $99 USD per device (before any obvious discounts that BlackBerry gives to larger organisations), that's $643,500 USD just in licensing, even discounted that's a good chunk of change. How that compares to the old service model's pricing I'm not entirely sure, but the overall market has changed and BlackBerry is just doing what they can to adapt to those changes.
BIS may make a comeback at some point: it may end up being some kind of BES Express type solution, or be used for M2M communications, or have some other low latency use. Just because the consumer isn't seeing it doesn't mean it's not being used in some manner.
What i am trying to do though, is to paint a picture, where BlackBerry empowers the normal user. The user who does not care how it works, as long as it works.
The BIS becomming something more like a BES express is definitely a solution, that i also envisioned. I would like to see that for normal consumers.
Ps: I just discovered the "Legacy fan" thread. And i would suggest that everyone who wants to post how much they miss BIS, do it there. I try to find solutions how to generate more money, whithout BIS. And feedback concerning that point, is very much appreciated. Not how i can best complain that it's gone^^
Posted via CB10Last edited by MarsupilamiX; 04-12-13 at 08:04 AM.
04-12-13 07:32 AMLike 0 -
- What you are saying is entirely correct, for the decisions they made concerning the business sector. MDM software is the new trend, and has to be more powerful than ever.
What i am trying to do though, is to paint a picture, where BlackBerry empowers the normal user. The user who does not care how it works, as long as it works.
The BIS becomming something more like a BES express is definitely a solution, that i also envisioned. I would like to see that for normal consumers.
Ps: I just discovered the "Legacy fan" thread. And i would suggest that everyone who wants to post how much they miss BIS, do it there. I try to find solutions how to generate more money, whithout BIS. And feedback concerning that point, is very much appreciated. Not how i can best complain that it's gone^^
Posted via CB10
So I cannot accept the line that BIS is gone until BB pulls the plug.04-12-13 09:10 AMLike 0 - You can accept what ever you want. But the decision to phase out BIS, has been made. Therefore, just stop talking about how you want it back. It adds nothing do the discussion I tried to start. The theme is: how to get more revenue. Not "Back to the past".
Posted via CB1004-12-13 03:50 PMLike 0 -
- I like your idea about a secure Cloud, personally I don't have a ton of stuff I would want to upload to the cloud for storage.. that is just me. Yes BB needs to start finding new revenue markets.
If they do things like secure email service they better have a triple back up to those servers cause they can't have what happened to them 2yrs ago happen again.
A friend of mine works for a drywall company and they have a motto " no idea is a stupid idea" Even though the foreman may have 30yrs experience in the industry, maybe a new young person might have a fresh eye and his voice will be heard and idea looked at and if it works will be implemented. Sometimes the eyes that are from outside is better than those that are in.MarsupilamiX likes this.04-12-13 10:30 PMLike 1 - Thanks for the reply and that you took the time to read it all through!
I very much appreciate, that some young guy can express his view, and is not downtalked and ridiculed for trying to do an analysis on the current market sitiation, BBRY is in.
I read the Seaking Alpha article a long time ago... It is also the reason i did not include BBM money. They are already testing that.
The licensing thing, is off the table as long as BBRY can not prove, that the OS can prevail. So before thinking about that, BBRY must show their competence.
I also know that not everybody needs a cloud solution. I myself am one of these people. But others need/want it.
The problem with clouds in the mobile landscape, are Data caps. BBRY could have a deal with the carriers, that they offer a BBRY cloud option, where every traffic going to the cloud, is not part of the monthly download contingent you have.
This is just one exemple.
In germany, this is already implemented with music streaming services.
Also, in constructing a cloud infrastructure, they more or less automatically create the option for the secure Email services i envision. Or vice versa, if they begin with Email solution.
What i mean is, that a hotmail service, with its 5gb space of storage, could have been used as a little personal cloud for years.
To step it up, to a whole cloud solution for their Office365, and skydrive, it was easier for microsoft with their expertise from their mail service.
I know what you want to say, concerning the backups. For me that has to be a given, therefore i think we can ignore it. For BBRY that should be obvious by now.
Posted via CB10Last edited by MarsupilamiX; 04-13-13 at 01:34 AM.
04-13-13 01:11 AMLike 0 - Ok, sorry to bring this back to BIS but doesn't a paid secure email and cloud solution need a secure network? How can it be secure if the data transfer is done trough the carrier's network directly which we well know it's not secure. Or how would you use it on a public wifi network say when you're roaming.
personally I don't think the cloud is the future.
Posted via CB1004-13-13 02:34 AMLike 0 - BIS is not secure. I do not understand why you included it in your post. BIS has nothing to do with all of that...
I may be very tech savvy, but i am not a network engineer. Since there are a lot of articles you can find, browsing the internet, i will give you some links.
http://arstechnica.com/security/2011...wi-fi-hotspot/
I like Ars a lot, because they give in depth analysis.
Or
http://m.networkworld.com/columnists...33.html?page=1
Both should answer your questions abundantly.
Concerning the encryption: if the message/traffic is encrypted on the device, before it leaves the device, the carrier is not that big of a security hole. Same for the public wifi.
The cloud solution I envision, is not restricted to BBRY only. It should be available on every mobile plattform and on desktops. The possibility of an app/software running on the device used, that does the encryption/vpn tunneling for the user, without his intervention should be considered.
If the cloud is the future, or not, is not for you to decide alone. I already told you, to stop looking at the market, in this self centered way. There are people willing to pay for it. And if they only do it for 5 years, it was 5 years worth of revenue. And every single dollar BBRY can create, is good for them. (and for your consideration: 1 billion people use facebook, a certain form of a cloud infrastructure. Tell them the cloud is not the future)
Posted via CB1004-13-13 05:19 AMLike 0 - BIS is not secure. I do not understand why you included it in your post. BIS has nothing to do with all of that...
I may be very tech savvy, but i am not a network engineer. Since there are a lot of articles you can find, browsing the internet, i will give you some links.
How to stay safe at a public Wi-Fi hotspot | Ars Technica
I like Ars a lot, because they give in depth analysis.
Or
Two services that help protect public Wi-Fi users
Both should answer your questions abundantly.
Concerning the encryption: if the message/traffic is encrypted on the device, before it leaves the device, the carrier is not that big of a security hole. Same for the public wifi.
The cloud solution I envision, is not restricted to BBRY only. It should be available on every mobile plattform and on desktops. The possibility of an app/software running on the device used, that does the encryption/vpn tunneling for the user, without his intervention should be considered.
If the cloud is the future, or not, is not for you to decide alone. I already told you, to stop looking at the market, in this self centered way. There are people willing to pay for it. And if they only do it for 5 years, it was 5 years worth of revenue. And every single dollar BBRY can create, is good for them. (and for your consideration: 1 billion people use facebook, a certain form of a cloud infrastructure. Tell them the cloud is not the future)
Posted via CB10
I agree, people will always be willing to pay, just like I'm willing to pay for BIS which in itself was also a cloud service.
I just don't think a local storage is out yet or ever.
Then you run into another problem, how do you release a "secure" cloud whithout calling all other cloud services insecure. Is Dropbox not secure? Box? Google? Microsoft? How do you prove one cloud is more secure than another?04-13-13 05:31 AMLike 0 - The only thing that was so hard to crack, was always BBM. Nothing else, at least on BIS. The UK riots showed us, how hard BBM could be on the authorities. Same reason why India requested, and got their BIS data center in the country.
http://indiatoday.intoday.in/story/g.../1/183403.html
BES is something entirely different.
Also, the BIS version of Email is practically unsecure. And the BBM on BIS is easier to crack than the one on BES, IIRC.
If we agree that people are willing to pay for everything, then we found something to agree on
Every tech savvy business owner, or IT department I have seen, postulates exactly that: these clouds are not secure. BOX clearly states, that they are the leader in cloud security (doubtfull but better than dropbox). I do not see the problem, when you say that your product is better than the ones from the competition, and can prove it.
Normally, this is only an issue for the competition, and not for the innovator.
But to state it clearly: most cloud solutions are unsecure. And an american cloud company is not an option for a lot businesses in Europe, and probably in Asia too.
That BBRY is canadian, makes it automatically more secure.
Most cloud services do not encrypt data by themselves. Take evernote as an exemple. Dropbox' implementation of encryption isn't nearly what it should be as well.
Posted via CB1004-13-13 05:48 AMLike 0 - The only thing that was so hard to crack, was always BBM. Nothing else, at least on BIS. The UK riots showed us, how hard BBM could be on the authorities. Same reason why India requested, and got their BIS data center in the country.
No secrets on BlackBerry: Govt gets its way on tapping popular messenger service : India, News - India Today
BES is something entirely different.
Also, the BIS version of Email is practically unsecure. And the BBM on BIS is easier to crack than the one on BES, IIRC.
If we agree that people are willing to pay for everything, then we found something to agree on
Every tech savvy business owner, or IT department I have seen, postulates exactly that: these clouds are not secure. BOX clearly states, that they are the leader in cloud security (doubtfull but better than dropbox). I do not see the problem, when you say that your product is better than the ones from the competition, and can prove it.
Normally, this is only an issue for the competition, and not for the innovator.
But to state it clearly: most cloud solutions are unsecure. And an american cloud company is not an option for a lot businesses in Europe, and probably in Asia too.
That BBRY is canadian, makes it automatically more secure.
Most cloud services do not encrypt data by themselves. Take evernote as an exemple. Dropbox' implementation of encryption isn't nearly what it should be as well.
Posted via CB10
I would say, I'd trust BlackBerry for a cloud solution, or an email solution, or any solution, above almost any other company.
I don't think BlackBerry want to do this though.
They bought a cloud company, then sold it shortly thereafter. For some reason they don't want to offer any individualised software solutions for things consumers demand, like email, storage etc. If that's the approach they want to take, making their own OS was a huge mistake.
They should have piggybacked on Android, which offers solutions for all of these.
You can't, today, make your own OS, and not ensure it has access to dependable solutions for email, contacts, calendar, cloud storage of some sort.04-13-13 05:57 AMLike 0 - I know that they acquired one of these companies, and sold it soon after. That is also why I came back to the Cloud idea. They should review that decision.
Because, even though i would not say, that they should have just adopted Android, not having their own branded service, is a problem. To have a partnership with BOX, probably was a "Make or buy" decision, in a time where they may need some of their cash that they horded at the bank.
This decision may need to be reverted.
Why I can say that BIS Email, was more or less as insecure as any other Email service is:
http://crackberry.com/blackberry-101...ats-difference
And
http://btsc.webapps.blackberry.com/b...ListHelperImpl
Edit: the trust you speak of, is the reason why BBRY would not have to start a massive ad campaign for these hypothetical services. In the mindshare of the people, BBRY equals security. Even if sometimes undeserved
Posted via CB10Last edited by MarsupilamiX; 04-13-13 at 06:25 AM.
04-13-13 06:13 AMLike 0 -
Heins claimed that there would be tiered plans so let's hope they come through with something. I'm sure a lot of the missing features are just a matter of them focusing on the core things that must work before expanding into the value add/whizz-bang features (they had a lot of cutbacks remember, will take time to recover from that).
The current method of supporting multiple cloud storage solutions doesn't preclude eventually a BlackBerry branded one ... in fact it may be perfect, some will care, some will not. Those that want it could eventually give BlackBerry additional service revenue, those that don't BlackBerry still earns good margin on the device sale.
Posted via CB10MarsupilamiX likes this.04-13-13 06:26 AMLike 1
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