| | 02-26-2013, 12:28 PM #155
Loved the Budweiser ad. They've used horses over the years in Superbowl spots and I'm sure most viewers have that association in mind. It's more about tradition at this point for them, than it is about their product. It was also fine story telling in a short amount of time. Sure it's my fault for dismissing the BB ad as soon as it started (as I was waiting to see the BB ad), but a random guy walking down the street didn't capture my interest. Seth Rogen and Paul something did capture my interest in that refreshing, long but amusing ad for Samsung that I watched from beginning to end. Defending this BB ad is a losing battle. It was poorly executed. I watched it on youtube after the game - terrible. They could've set a better tone for the marketing efforts down the road. Apparently the team who conceived the ad is also the team behind the Snickers campaign. Sticking with that concept would've been better..."you're not the same without your BlackBerry"
Originally Posted by ClearEyes