[javieraua]

What did you think?

[ldudiaz]

I didn't do anything for me

[advcomputer]

terrible


Sent from my BlackBerry Runtime for Android Apps using Tapatalk 2

[BriniaSona]

Hmm, not what I expected.

[cpsquires]

Cause everyone expected way too much, as usual. It was a well done 30 second commercial. And just the start of the advertising. Just from the stores I have been in (pre-launch here in Canada) the advertising is looking good. Keep moving forward!

[njblackberry]

It was one of many forgettable commercials in this game.
But the eTrade baby is always good.

[CHIP72]

Good but not great - 7/10.

[mikeo007]

Ouch
10 char

[geoffsdad]

Does not affect my love for Blackberry but that commercial did not fit with other superbowl commercials. It was like a blip on the radar. Over quickly and didn't tell me ****. Would have been better suited to air during a regular network broadcast like American Idol. It totally got blown off the stage by the etrade baby. I liked the catchphrase that it is easier to show what it can't do in 30 seconds but elephant legs and the sewer to the truck thing was stupid. Could used alot more WOW and Action before the money shot and catchphrase. Even sadder is that most commercials have been trending on twitter immediately after airing. The crickets are chirping on Twitter.

[kevinnugent]

Cute, but won't make any Hall of Fame lists.

[jesse_h]

I thought it was great.

[jagrlover]

Forgetable. Waste of money.

[tdexter77]

Not good!!!

[DJRikko]

Meh. 30 seconds is not long enough for a product launch. It was alright, not great.

[Bold_until_Hybrid_Comes]

100% great commercial. Couldn't have been better

[Charles Martin1]

What did you think?

What BlackBerry 10 CAN'T Do: 2013 Big Game Commercial - YouTube

Cool!

[ADGrant]

Best Buy spot was better.

[FSeverino]

I dont get it... what cant it do?

[cpsquires]

BlackBerrys biggest problem?

BlackBerry users.*

*See unrealistic expectations.

[CHIP72]

I will note that at least Blackberry's commercial occurred in the first commercial break after the power outage, rather than 15+ minutes after the power outage when many people got tired of waiting and turned off their televisions.

[djenkins6]

my wife said they need help with advertising

[aha]

What did you think?

What BlackBerry 10 CAN'T Do: 2013 Big Game Commercial - YouTube

This is a very very bad commercial, nobody would remember anything about blackberry after watching this, half of them don't even know this is a BlackBerry commercial because their attention were not on screen anymore in the last 3 seconds.

It's like the most creative way you can find to waste $3.4M and re-introducing BlackBerry to America. IMHO, if you just play the last 3 seconds 10 times over the 30 seconds period, it will create more impressions and discussion in US than this.

Or it's like a commercial made by a competitor for BlackBerry, through some conspiracy strategy to get BlackBerry buy-in into this idea. Yeah, that's how bad it is.

Kevin's article reads like a defence for the idea already because Kevin knew this idea needs to be defended. If it's really good, we all know how Kevin would react --- he would behave like a crazily hyped kid, do you smell any excitment in his article?

Let's keep it real here shall we?

[njblackberry]

Which is about the best thing that can be said.
They should have gotten the agency that did the Volkswagen or Best Buy commercials. Something that you will remember and talk about tomorrow.

[KatKatKatina]

What was Crackberry expecting? It's a commercial, not King Midas with a magical iphone killing wand.

[cpsquires]

Let's keep it really here shall we?

Keeping it really: I dont think he was defending it cause it was bad, more likely he knows what the users are like on here. Crazy expectations, expecting everything suited to their personal tastes.