| | 11-12-12, 09:26 AM Thread Author #1
BlackBerry 10 has immeasurable potential , and will succeed in 2013, here's why.
In August, 2011. Matthew Miller of ZDnet predicted the delay of BlackBerry 10 into 2013. At the time he didn't even know it was called 'Blackberry 10' but understanding market patterns does not require you to know a name, BBX or otherwise. Within simple reasoning he deduced that enterprise wouldn't adopt the phones in 2012, and here's why:
This accounts for the 2 month delay that RIM has used to iron out those kinks and bugs. QNX is unproven on phones:
As I stated, companies and government agencies don't move that fast and many of them are not quick to adopt new technologies either. QNX is being tested on the PlayBook and that serves as a nice platform for this purpose. When the new QNX-based phones come out in 2012 there is likely to be some bugs, application incompatibilities, and more issues that have to be worked out. Companies will wait and see how the new OS performs before adopting right away so I would not expect them to purchase QNX devices until at least 2013.
Thus, you can use one of these new BB OS 7 devices for a year or two before worrying about upgrading.
This also explains the 4GLTE PlayBooks and FIPS Certification of the BB10 prior to launch. To prove QNX to enterprise. So that the BB10 phones can be purchased without hesitation and implemented much faster into enterprise. Furthermore we've read numerous reports that carriers were behind a Q1 2013 launch. Carriers understand RIM and its infrastructure are necessitous if they want to cater to business and enterprise-prosumers. That is steady business they don't want to give up.Sprint understands this earnestly.
All the above has everything to do with why BlackBerry10 will succeed. "Victory loves preparation"
Steve Jobs taught the world this when he moved NeXT from hardware to OPENSTEP development in 1994. This move laid the foundation of the OSX and iOS operating systems.
QNX has a rich history of reliability in the embedded market. It is older than both Apple Lisa and Windows 1 and was introduced in 1982. In otherwords, it's been put through the gauntlet, and time and time again has proven THE most reliable and scalable operating system in the market, a true RTOS at that. We got a fairly good discussion going here in the forums if you care to delve into QNX some more.. If you don't take my word for it, take the core designer Dan Dodges. QNX alone is not why BlackBerry10 will succeed. Look at WebOS--great OS, but HP failed to bring it about in a manor that could garner marketshare. RIM is a telecommunication company first and foremost. THIS IS WHAT THEY DO. They pioneered the cellular space and revolutionized it with the introduction of BlackBerry, by 2002 BlackBerry was the king of smartphones a throne held until all of Jobs preparation came into light in 2007 with the iPhone.
This is what Android looked like in 2007:
And Android is a very integral part of this tale. You can see a visual history of Android here. Why is this important to BlackBerry10? The Astonishing Tribe.
Back in 2007, Gizmodo published the first photograph of a Google Android prototype in the wild. It was the world’s first device to run the Android OS, but it was unlike any Android device you’ll find today. In fact, the device looks like it was built to compete with a BlackBerry, thanks to its physical QWERTY keyboard and teeny display. (Which wasn’t a touchscreen.)-TechnoBuffalo
Android version 1 spanned all the way to 2.0 Eclair. This is important because what we know of Android today was heavily influenced by TAT back in the early Android days. Essentially Android got "popular" once TAT came on board to help facelift the UI. As you can see above, they needed the help. There's a great interivew with the TAT co-founder prior to being bought by RIM that you can find here.
Notably, Google developed Android 1.0's UI with help from The Astonishing Tribe
, a Swedish interaction design firm responsible for some truly amazing interface concepts over the years. If you look closely, you can see where TAT left its mark on the platform: the analog clock widget included in Android versions 1.0 through 2.2 read "Malmo" in small, light gray type near the bottom of the face, a tribute to TAT's hometown of Malmö, Sweden.
TAT also licensed software to other industries such as automotive and consumer electronics.TAT was purchased by RIM in 2010 as we all know and they've been hard at work doing some really great things for the platform, Confetti and ScrapBook are prime concepts/examples of the work being put into BlackBerry10. QNX lacked a proper SDK and were relying on Adobe Air, Flash and HTML5 for development of applications. TAT brings with them their Cascades UI framework and they've baked the beauty into BlackBerry10 SDKs, giving anyone who knows C++ and QML the ability to create some really astonishing applications.
Our technology is shipping in every eighth phone sold worldwide, and soon 500 million units sold, from Samsung, Motorola, Sony Ericsson and pre-embedded in Symbian (S60). We also did the UI design for AndroidOS. - Hampus Jakobsson
The addition of TAT is arguably as big an asset as QNX. Why?
A level playing field. While BlackBerryOS may have been written in C++, the only way to gain entry onto the platform was to build in JAVA. While java is the glue of AndroidOS and java-script is the glue of HTML5. Writing completely in JAVA is antiquated now-a-days when in 2008 Apple released their NDK which was strictly for development in Objective C. This was Apples real innovation. Allowing developers to create rich, fluid and powerful apps, and the rest is pretty much history. But we cannot neglect the openess of the QNX platform and the amazing tools built by the BlackBerry Dev teams and TAT (now RIM Sweden).
BlackBerry10 will be a success because of the APPS and enhanced UX (User Experience).
The BlackBerry platform has always been profitable more so than both iOS and Android, and developers know it.
But the truth of the matter is developers rather build apps that hit a larger audience. With 80 million users BBOS wasn't worth pulling out the old Java books and writing apps for. This is the dramatic change with BlackBerry 10. All the developers who write for the other platforms, iOS, Android, WebOS, Windows, MeeGo, all of them can bring their apps to BlackBerry 10, because RIM has spent the time preparing the tools. They have lowered the barriers of entry, and their tools are 100% free. Because the BB10 App World will not be congested App World Market will explode on launch, and more and more developers are going to jump on board, especially after seeing major support from the development houses around the globe. Do I need to remind everyone that upwards of 400,000 Apps in Apples App Store have never been downloaded? With the big names on board the rest is child's play. And you can bet that RIM will have all the major names on board when we see BlackBerry 10 mid February, 2013, they would not risk their turnaround on a few thousand apps that can cripple the launch, they have learned from PlayBook, a whole helluva lot. And even still the Playbook is a damn good device that I'm happy to be BETA testing
Viva la Revolucion! The dawn of a new era is at hand. Just under 80 days till the event launch for BlackBerry10. Get your friends and families educated! BlackBerry is on the rise.