The ending ruined it for me. During the video I was like "Nice...nice...ooh cool she's getting inked...very co...wait that should be wrapped...that's fresh ink it should be...oh, oh God no please tell me she's not going to....OMFG SHE'S TOUCHING IT!!!! AHHHH STOP IT'S GOING TO GET INFECTED YOU STUPID TW@T!!!!!!!!!!!!!!!!!"
While I'm typically going to be against tattooing a product logo on my body... I'm good with Tat's (Just not company logo type stuff) it was a HOT HOT HOT vid and specifically the kind of edgy thing that RIM should be doing.
They need to cross the line. To be at the top requires getting people's attention.
The corporate BB image and the security constant and the multifaceted reliable device things are important and good.... But young, sexy and edgy sells in America.
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