Apple's Tim Cook is "laser focused" too
Nothing surprised me more than hearing Tim Cook use Thorsten Heins' "laser focused" line when asked about the future of Apple. At 10:34 in the video Apple was being compared to Sony when they were at their peak of popularity, Tim Cook busted out the "laser focused" line. Apple must be very cognizant of RIM's battle to stay relevant, after all RIM was once the darling of the media and the smartphone market. If I was in charge of Apple nothing would frighten me more than looking down from the top and seeing an already laser focused BlackBerry 10 team pointed upward.
Was Tim Cook's use of that line an acknowledgement of BlackBerry 10's potential or just coincidental CEO lingo?
- CrackBerry Addict
12-07-12, 06:15 AM #2
- 590 Posts
I see it as a throw away phrase. They're only words until they show us what they're actually "laser focused" on and how their "laser focus" is of benefit to the end user.
The thing is, we've actually seen how "laser focused" RIM is. Their dev relations team has been going above and beyond. Their software developers (from third party accounts who have seen and used the new OS) have apparently done an amazing job. The management team has been visible and proactive, showing their willingness.
All these different parts (and others) go to prove how "laser focused" RIM is... apart from a throw away phrase from Tim Cook, what have they actually shown?... I'd go as far as to say: not a lot at this point. I'm not saying they're not "laser focused", but they've not really shown anything to prove it at this point.
- 12-07-12, 06:31 AM #3
comment regarding what he said abotu maps, if it didn't meet their expectations then why did they produce it, firing some executives is really not the answer, to put the blame on them for a desision that is ultimatly cooks final call is in my honest opinion disgraceful.
personally i think cook is very poor in that interview, he's trying to hard to be like steve jobs, i do believe apples time as being cool is kind of fading and that it actually does feel that Apple products are more for our parents then samsungs, there is just no brain work to them and things are to easy and you can't customize them. yes they work and they work well and rarely crash but they don't give the user the sense that they can change things around to suit their needs, it gives users a chrippled like feel and their way is wrong and apples way is right. in some ways i don't think apple targets as many people as it really should which is why alot of people tend to jailbreak them so they are not limited to what apple tells them to do , they can use a stable and smooth system the way they see fit, and this is where i feel BB10 will take advantage and where android already does.
i like the analogy about sony, sure they are great products and have always been, but it comes a time when there is just so much more competition and so much to prove that things just flatten out and things just level off for the big players.
- 12-07-12, 06:35 AM #4
- 12-07-12, 08:12 AM #5
Last edited by dentynefire; 12-07-12 at 08:31 AM.
- 12-07-12, 09:59 AM #9If I was in charge of Apple nothing would frighten me more than looking down from the top and seeing an already laser focused BlackBerry 10 team pointed upward.
- 12-07-12, 10:07 AM #10
It's a typical corporate BS phrase like "table stakes" or "synergy".
Judging from how many damn issues I've had in the last 24 hours migrating my iMac to my new MacBook Pro, I wish Tim Cook was as 'laser focused' as his predecessor. No problems migrating between my previous three Macs, but this migration has been filled with problems.
- 12-07-12, 10:07 AM #11
- 12-07-12, 10:55 AM #12
- 12-07-12, 03:25 PM #14
- 12-07-12, 08:51 PM #15
- CrackBerry Addict
12-08-12, 11:22 PM #16
- 713 Posts
Comparing video game industry to smartphone industry? Nintendo much like RIM was the top company in gaming and then lost market share to Sony and Microsoft, RIM lost to Apple and Google. Nintendo came out with the Wii which got a whole new segment into gaming with a new way to play games making the demographics of traditional teenage boys and young adult males to a wider audience.
What does RIM have with BB10 for such a drastic change in the fortunes of smartphone players? I have no idea? As far as I know, they still are not going to have a Netflix app at launch even though the recently released PSVita and WiiU already have Netflix apps? BB10 looks solid, but solid is not going to get brainwashed Apple fans that wait days in line for minor Apple upgrades or brand loyal Android fans that have learned the ins and outs of their OS's.
RIM has an uphill battle, I am interested in their new line of phones, but already in the US market, not having a dedicated Netflix app is a dealbreaker for some...
- CrackBerry Genius
12-09-12, 12:45 AM #17
- 1,615 Posts
- CHED NERVE
Like a cheating spouse: Not likely to be faithful to future partners.
There are a lot of phone sluts out there that will jump into bed with the next new device. Regardless of OS.
- 12-09-12, 12:58 AM #18
Considering how RIM had to delay their BB10 several times this year, and that the best example of RIMs focus that you can think of, is a bunch of tweets from their dev relations team, I think Heins would love to have just a tenth of Apples focus.
- 12-09-12, 09:26 AM #19
CrackedBarry you need to get off Apple's nuts bro. The iPhone 5 isn't exactly from the ground up. New processor and bigger screen. Still the same basic design of the same phone they have had since the beginning now. The iPad 4 wasn't even really a huge announcement. The big one was the iPad mini... It's an abomination of sorts. Crappier screen slower processor... But it's still expensive as ****. I'd rather buy 2 Nexus 7's for the price of an Ipad mini...
As for delaying BB10. BOO HOO. Developing an OS from SCRATCH from the Ground up (truly from the ground up not just evolution of an existing OS) takes time. They have done it in less than half the time of anyone else so I give them props and I applaud Heins for delaying it to make it polished and add other features. He made the right call. Apple reminds me of Clinton... He road the wave of the economy and was hailed as the greatest president ever... it was already starting a decent when Bush took office. Apple will fall unless they come up with something. Apple is quickly losing the "IT" factor.
But really... Why are you even here CrackedBarry?
- 12-09-12, 10:48 AM #23
- 12-09-12, 04:29 PM #24
- 12-09-12, 04:35 PM #25
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