1. masterful's Avatar
    As part of a comprehensive enterprise mobility partnership, Apple (NASDAQ:AAPL) and IBM plan to develop 100+ "industry-specific enterprise solutions," including new iPhone/iPad apps.
    The apps will begin to arrive this fall, and IBM will resell iPhones/iPads containing them to clients worldwide.
    The companies also plan to develop IBM cloud services optimized for iOS. Targeted markets include security, mobile device management (MDM), and big data/analytics. New enterprise-focused AppleCare services will be offered, as will "new packaged offerings from IBM for device activation, supply and management."
    Apple, which maintains an outsized share of enterprise mobile hardware activations, has tried hard to grow its business footprint during the Tim Cook era. Aside from any value provided by the new apps/services, Big Blue's credibility and relationships with Global 2000 firms should provide a shot in the arm for Apple's efforts.
    As for IBM, the deal adds to a mobile software/services push that has already resulted in a string of acquisitions and product launches.

    #BBFactCheck
    07-15-14 04:22 PM
  2. djdragon's Avatar
    I think, meh. False sense of achievement for Apple. They are making Apps, you know more Apps.

    Looks like Apple is doing for IBM what MS did for Nokia.

    Z10 10.2.1.3175 via CB10
    07-15-14 04:29 PM
  3. Bla1ze's Avatar
    07-15-14 04:35 PM

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