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  1. cris.c's Avatar
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    Default AP: BlackBerry to cede most consumer markets

    @AP: BREAKING: Struggling BlackBerry maker to cede most consumer markets, focus on business customers

    RIM's decision comes as it struggles to compete with the iPhone, devices running Android software: http://t.co/qiSObF48
  2. Chrisy's Avatar
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    Quote Originally Posted by cris.c View Post
    @AP: BREAKING: Struggling BlackBerry maker to cede most consumer markets, focus on business customers

    RIM's decision comes as it struggles to compete with the iPhone, devices running Android software: News from The Associated Press
    Clickable link.
  3. hootyhoo's Avatar
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    Ouch. They're giving up.
  4. cris.c's Avatar
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    Quote Originally Posted by chrisy520 View Post
    Clickable link.
    Thank you.
  5. drummer_god's Avatar
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    Is this the end of blackberry? Am I doomed to own an Android or iphone next?
    What does this mean for blackberry 10 phones?

    Someone please make sense of this for me.
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  6. block911's Avatar
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    Quote Originally Posted by drummer_god View Post
    Is this the end of blackberry? Am I doomed to own an Android or iphone next?
    What does this mean for blackberry 10 phones?

    Someone please make sense of this for me.
    Yes the dreams over as forget developers writing native apps as without a consumer market the playing field is dead as most corporations lock down the devices and don't allow 3rd party apps like my company. This leaves very little incentive to develop consumer apps for Blackberry


    An although 1-2 years away, we are planning to move to androids and iphones for work as well due to the ability to remote desktop in and troubleshoot instead of lugging a laptop and vpn key around.
    Last edited by block911; 03-29-2012 at 05:01 PM.
  7. Chrisy's Avatar
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    What does this mean?
  8. anthogag's Avatar
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    This doesn't sound like what I read from the live Q4 results blog

    This article is wrong
  9. Bla1ze's Avatar
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    Quote Originally Posted by chrisy520 View Post
    What does this mean?
    Nothing, they didn't even listen to the call before putting the post up lol. Hyperbole to a certain point but hey, it worked.. we clicked the link.
    “There are three things all wise men fear: the sea in storm, a night with no moon, and the anger of a gentle man.”

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  10. Playbookjoe's Avatar
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    i wouldn't listen to the article - the author didn't get it.
    They were talking about building their own music store and movie store and that. they said that that is not their strenght - might as well just have someone like amazon do it instead.
    this article missed that point
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    Quote Originally Posted by Bla1ze View Post
    Nothing, they didn't even listen to the call before putting the post up lol. Hyperbole to a certain point but hey, it worked.. we clicked the link.
    How can this be?

    The article was posted...Mar 29, 5:56 PM EDT right after the call and during Q&A.
    sagec likes this.
  12. VerryBestr's Avatar
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    To repeat myself (posted on the "other" thread):

    I think this headline is an inaccurate, even silly, interpretation of what was said on the conference call.

    The message I heard was that RIM cannot do it all, and needs strong partners for some of its market segments. Specifically, I think the video and music store intiatives will be cancelled. I wonder about the planned cloud initiative. RIM will look for partners for its phones in the consumer market rather than trying to do everything itself.

    That is not "ceding" consumer markets ... in any case, in the U.S. RIM has a small consumer market to cede.
  13. Chrisy's Avatar
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    Thanks. That makes sense to do. All seems well. I'm still excited for BB10 phones! Still planning to get a 9930 soon.

    Sounds like RIM is making good some changes, which is good. Finally.
    spike12 likes this.
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    I think Thorsten will outsource, he has no choice but to license the manufacturing of hardware and BB10 OS to other companies like Samsung. BB7 devices will continue to be produced by RIM.
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    From what I picked up from the call, was that they're scrapping the notion of selling music/movies/media etc...

    They'll still focus on making better devices, but not much (if any) effort to create a 1-Stop-Shop for all the consumers needs. Which IMHO is a good move, with the side effect of increased developer interest since there will be money to be made developing apps for BB that use other media outlets (like Google, Amazon, etc).
    Bobcat665 and kamala95 like this.
  16. kb5zht's Avatar
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    Quote Originally Posted by anthogag View Post
    This doesn't sound like what I read from the live Q4 results blog

    This article is wrong
    That was from Heins himself.

    Quote: "We plan to refocus on the enterprise business and capitalize on our leading position in this segment," Heins said. "We believe that BlackBerry cannot succeed if we tried to be everybody's darling and all things to all people. Therefore, we plan to build on our strength."

    And i could cut and paste other quotes but that means one thing; RIM is dropping out of the race for the consumer market and refocus on business.... Um, yea, kiss developers goodbye. Kiss consumer targeted marketing goodbye.

    Whats worse is Heins is wrong in his assumptions; apple and android is taking away blackberry share of the business world too. Until RIM discovers what it has done wrong over the last few years, and change that, they will continue to lose both business and consumer market share. The business world AND the consumer world is wanting more of what apple and android is offering. Many of us who are not intellectually dishonest know what that is. Why RIM chooses to ignore it I will never know.

    Now sit back and whatch what happens to shares of RIMM now.
    Mystic205, Shlooky and LMG1963 like this.
  17. VerryBestr's Avatar
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    I would add that RIM does have strong consumer positions in some countries. RIM is certainly not "ceding" those positions. Rather, it is cutting prices and trying to cut costs so it can compete with low-cost Android phones at the "entry" smartphone level.
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    Quote Originally Posted by kb5zht View Post
    And i could cut and paste other quotes but that means one thing; RIM is dropping out of the race for the consumer market and refocus on business.... Um, yea, kiss developers goodbye. Kiss consumer targeted marketing goodbye.
    forgive my misunderstanding, but isnt BYOD a consumer category? as in consumers bring their own devices? which means RIM still will have a consumer base.

    Thorsten said ZED 10. deal with it
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  19. len5's Avatar
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    Looks like the 9930 will b my first and last BB.

    Here's hoping the iPhone 5 or 6 rocks!

    lenn
  20. Laura Knotek's Avatar
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    Quote Originally Posted by BBThemes View Post
    forgive my misunderstanding, but isnt BYOD a consumer category? as in consumers bring their own devices? which means RIM still will have a consumer base.
    But will consumers buy BlackBerry devices if the apps they want are not available, due to lack of developer interest?
  21. VerryBestr's Avatar
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    Quote Originally Posted by kb5zht View Post
    ... And i could cut and paste other quotes but that means one thing; RIM is dropping out of the race for the consumer market and refocus on business.... Um, yea, kiss developers goodbye. Kiss consumer targeted marketing goodbye. ...
    Please do paste more quotes, I don't have the text in front of me. What about the parts where the CEO insisted that BB10 must have major partners and applications (I did here that part, didn't I?) onboard for the BB10 launch.
  22. drummer_god's Avatar
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    Quote Originally Posted by kb5zht View Post
    That was from Heins himself.

    Quote: "We plan to refocus on the enterprise business and capitalize on our leading position in this segment," Heins said. "We believe that BlackBerry cannot succeed if we tried to be everybody's darling and all things to all people. Therefore, we plan to build on our strength."

    And i could cut and paste other quotes but that means one thing; RIM is dropping out of the race for the consumer market and refocus on business.... Um, yea, kiss developers goodbye. Kiss consumer targeted marketing goodbye.

    Whats worse is Heins is wrong in his assumptions; apple and android is taking away blackberry share of the business world too. Until RIM discovers what it has done wrong over the last few years, and change that, they will continue to lose both business and consumer market share. The business world AND the consumer world is wanting more of what apple and android is offering. Many of us who are not intellectually dishonest know what that is. Why RIM chooses to ignore it I will never know.

    Now sit back and whatch what happens to shares of RIMM now.
    This sounds like the complete opposite of everything rim has been doing the last few months. They reach out to developers and offer free playbooks and are developing an ecosystem, then say they are ceding the consumer segment? This doesn't make sense.
  23. Laura Knotek's Avatar
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    TORONTO—Research In Motion Ltd. RIMM +0.44% announced a series of high level
    departures, including former chief executive Jim Balsillie's resignation from the board, as the BlackBerry maker reported a $125 million loss in the fiscal fourth quarter.

    RIM said the Waterloo, Ontario, company achieved a record 77 million BlackBerry subscribers world-wide, but another quarter of falling shipments of the device underscored the challenges still ahead. In a statement accompanying results, CEO Thorsten Heins said he would take a "broad strategic review of opportunities, including partnerships and joint ventures, licensing, and other ways to leverage RIM's assets and maximize value for our stakeholders."

    In the past, he has signaled he wasn't interested in selling the company. And RIM's statement mirrored previous comments about seeking out partnerships.

    In a conference call after the earnings announcement, Mr. Heins acknowledged deep problems, but he also said the best way to deliver value to shareholders is to turn the company around, suggesting he still wasn't ready to entertain a sale of the company.

    "It is now very clear to me that substantial change is what RIM needs," he said in the call. Still, he added later in the call, that he and his team "truly believe the best path for RIM is to manage the turnaround."

    Investors immediately sold off RIM shares in after-hours trading, with the stock falling as much as 9% immediately after trading was resumed. But within an hour, the stock recouped almost much of its losses. In late New York trading, RIM was down 1.9% at $13.47.

    Mr. Heins has said his turnaround plan hinges on a successful rollout this year of RIM's next-generation smartphone, the BlackBerry 10. He said Thursday that roll-out was still on track for later this year.

    RIM said it would no longer provide earnings guidance "due to a desire to focus on long term value creation."

    Analysts had expected another rough quarter, as RIM struggles with falling BlackBerry sales and a costly and so-far unsuccessful entry into the tablet market. But the high-level departures were a surprise.

    RIM said its chief operating officer, Jim Rowan, and its chief technology officer, David Yach, would be leaving the company.


    Mr. Heins said the company is looking for replacements for the two departing senior executives. He has also pledged to appoint a high-powered chief marketing officer. He said Thursday that search was "going well."



    RIM's former chief executive, Jim Balsillie, resigned from the board of the BlackBerry maker.


    RIM reported a net loss of $125 million, or 24 cents a share, in the quarter ended March 3. That's down from net income of $934 million, or $1.78 a share, in the year-earlier period. RIM said it would take a non-cash, goodwill charge of $355 million and a $267 million inventory impairment related to its latest line of BlackBerrys.

    Revenue was $4.19 billion, down about 25% from $5.56 billion in the same period last year. Adjusted earnings per share, which excludes one-time gains or losses including the good-will impairment, was 80 cents, below a consensus forecast of 81 cents a share, compiled by Thomson Reuters.

    RIM said it shipped just 11.1 million BlackBerrys in the quarter, down 21% from the previous quarter. After heavily discounting its PlayBook tablet, and taking a nearly half-billion dollar charge related to inventory build-up of the device last year, RIM said it had sold 500,000 units.

    That's the best quarter for the tablet since the first three-month period immediately after its debut.

    Mr. Heins took over from former chiefs Mr. Balsillie and RIM co-founder Mike Lazaridis in January after months of investor pressure for a boardroom shake-up. Analysts were expecting Thursday's earnings report, and following conference call, to provide him with his first opportunity to step out of their shadows.

    RIM continues to struggle with severe smartphone market-share erosion, amid competition from Apple Inc.'s AAPL -1.26% iPhone and devices running Google Inc.'s
    GOOG -1.12% Android operating system.
    BlackBerry Maker RIM Posts Big Loss; Announces High-Level Departures - WSJ.com
  24. app_Developer's Avatar
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    Quote Originally Posted by BBThemes View Post
    forgive my misunderstanding, but isnt BYOD a consumer category? as in consumers bring their own devices? which means RIM still will have a consumer base.
    I was thinking exactly the same thing on the call. On the one hand, he said focus on enterprise. But then on the other, he said this is their answer to BYOD.

    I think the answer is that they will get out of the consumer services business. So no BBM Music and no iCloud competitor and all of that.
  25. DenverRalphy's Avatar
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    Quote Originally Posted by kb5zht View Post
    That was from Heins himself.

    Quote: "We plan to refocus on the enterprise business and capitalize on our leading position in this segment," Heins said. "We believe that BlackBerry cannot succeed if we tried to be everybody's darling and all things to all people. Therefore, we plan to build on our strength."

    And i could cut and paste other quotes but that means one thing; RIM is dropping out of the race for the consumer market and refocus on business.... Um, yea, kiss developers goodbye. Kiss consumer targeted marketing goodbye.

    Whats worse is Heins is wrong in his assumptions; apple and android is taking away blackberry share of the business world too. Until RIM discovers what it has done wrong over the last few years, and change that, they will continue to lose both business and consumer market share. The business world AND the consumer world is wanting more of what apple and android is offering. Many of us who are not intellectually dishonest know what that is. Why RIM chooses to ignore it I will never know.

    Now sit back and whatch what happens to shares of RIMM now.
    What they said was that they'd drop development for some consumer services like music and movie stores. They're still going to focus on the hardware and the OS and make them more desirable to the consumer.

    If BB users have to rely on Amazon, Google, etc.. for their consumer needs, then there will be developer interest to write apps to accomplish that.
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