Anyone else think "Let's Rock n Roll This" is a cheesy tagline?

**JR A** · 06-03-2012, 12:54 PM

I was just reading Michelle's blog post and the part about improving the marketing.

I think the tag line needs to be the first to go.

Seriously, who even says "Let's Rock n Roll" this?

Just an irrelevant slogan referencing American (or North American) culture from some old European guy with an accent who sounds like he's trying to hard to be cool.

Great.

/endvent

EDIT:

I think CB should also stop putting it in their videos/blogs. Let's not continue this crap...

**pantlesspenguin** · 06-03-2012, 12:58 PM

Originally Posted by jranciano

I was just reading Michelle's blog post and the part about improving the marketing.

I think the tag line needs to be the first to go.

Seriously, who even says "Let's Rock n Roll" this?

Just an irrelevant slogan referencing American (or North American) culture from some old European guy with an accent who sounds like he's trying to hard to be cool.

Great.

/endvent

Did he actually mean to say this as a tagline, or was it just something he said onstage and the media ran with it as a tagline? If it's just something he blurted out on stage I'm sure he regrets it already!

**kbz1960** · 06-03-2012, 01:21 PM

At first I thought it was OK for a 1 time thing. I also think they need to stop with tools not toys and the like. I do kind of like be bold though.

I hope the new marketing people are night and day to the old.

**Ben1232** · 06-03-2012, 01:28 PM

Yeah #Bebold is my favourite. 'Let's rock & roll this' may work because lots talk about it.

**anthogag** · 06-03-2012, 01:39 PM

I think the first time Thorsten said it was to RIM employees when he became CEO

It definitely sounds like something a European would say

I like it

**mapsonburt** · 06-03-2012, 01:43 PM

Yeah, I've never liked it and I'm sure Thorsten is ruing the day he said it.

**pantlesspenguin** · 06-03-2012, 01:44 PM

I still think "The Bold just got daring" would be a kickass tagline for BB10.

**jrohland** · 06-03-2012, 01:45 PM

Agree OP. I don't like that saying.

**lalston393** · 06-03-2012, 02:08 PM

I agree "Let's Rock and Roll" sounded like something Thor said to sort of "fit in" with American culture, since the event was held in Orlando, FL, but it felt weird coming from him, and he didn't seem real comfortable saying it when I saw the video. In the end, I could have done without it.

**Tõnis** · 06-03-2012, 02:17 PM

I like it. It's got charm. Tools, not toys. Let's rock and roll this.

**lnichols** · 06-03-2012, 02:28 PM

Not fond of it. Definitely hope they don't try to build a marketing campaign off of it.

**soren203** · 06-03-2012, 02:37 PM

Yes lets rock n roll this really needs to go and quick! but I do like #BeBold

**avt123** · 06-03-2012, 02:41 PM

I don't like it. It's not as bad as "tools not toys" IMO.

**antheauxny** · 06-03-2012, 03:10 PM

Originally Posted by Tõnis

I like it. It's got charm. Tools, not toys. Let's rock and roll this.

They need to get rid of "tools not toys." the first BB10 phone will hopefully have a ton of more apps & to the regular consumer it'll be looked at as a "toy," making that slogan a tad hypocritical lol.

Sent from my iPhone 4S using Tapatalk

**kbz1960** · 06-03-2012, 03:16 PM

Originally Posted by Tõnis

I like it. It's got charm. Tools, not toys. Let's rock and roll this.

I respect your opinion but don't understand your not wanting more people adopting bb's. It would only be a good thing. Not talking about the topic here, sorry for getting off topic.

**Tõnis** · 06-03-2012, 03:44 PM

Originally Posted by kbz1960

I respect your opinion but don't understand your not wanting more people adopting bb's. It would only be a good thing. Not talking about the topic here, sorry for getting off topic.

More people would be okay, so long as those people aren't interlopers. I value certain things in a BlackBerry. Security, data compression, and battery life are at the top of the list. If the "more" people you mention don't care about the things that I mentioned, and RIM bends to accommodate them, it would end up being less for me. Those people want a stronger processor (for no reason that matters to me)? Battery life suffers. Those people want the platform modified to support android apps (ridiculous, I know, but it's been said plenty here on cb), and RIM bends to accommodate them, security gets watered down. That's less for me, too. That's part of my school of thought on it. More is not always better, especially when it comes to interlopers who conceivably could ruin an entire platform. If all these things that the "average consumer" wants were so easy to implement (at no additional cost or trade-off somewhere else), don't you think RIM would have done it a long time ago and saved itself a lot of pain? No, that stuff has been premature on the other platforms. It's possible that with this BB10, RIM will implement much of what the other platforms have and then some (by retaining that what RIM has always done best). If RIM pulls it off without sacrificing any of BlackBerry's long-time core features, it will absolutely blow the other platforms away.

**JR A** · 06-03-2012, 03:45 PM

Originally Posted by pantlesspenguin

Did he actually mean to say this as a tagline, or was it just something he said onstage and the media ran with it as a tagline? If it's just something he blurted out on stage I'm sure he regrets it already!

He said it a couple of times.

And "media ran with it..." would include CrackBerry...

**kbz1960** · 06-03-2012, 03:54 PM

Originally Posted by Tõnis

More people would be okay, so long as those people aren't interlopers. I value certain things in a BlackBerry. Security, data compression, and battery life are at the top of the list. If the "more" people you mention don't care about the things that I mentioned, and RIM bends to accommodate them, it would end up being less for me. Those people want a stronger processor (for no reason that matters to me)? Battery life suffers. Those people want the platform modified to support android apps (ridiculous, I know, but it's been said plenty here on cb), and RIM bends to accommodate them, security gets watered down. That's less for me, too. That's part of my school of thought on it. More is not always better, especially when it comes to interlopers who conceivably could ruin an entire platform. If all these things that the "average consumer" wants were so easy to implement (at no additional cost or trade-off somewhere else), don't you think RIM would have done it a long time ago and saved itself a lot of pain? No, that stuff has been premature on the other platforms. It's possible that with this BB10, RIM will implement much of what the other platforms have and then some (by retaining that what RIM has always done best). If RIM pulls it off without sacrificing any of BlackBerry's long-time core features, it will absolutely blow the other platforms away.

Ah gotcha. I think and hoping they can do both and that is what they are striving for. Maybe part of what is taking so long to get bb10 out.

**CairnsRock** · 06-03-2012, 03:56 PM

Makes me cringe. It's as if RIM are confirming that they suck at anything connected to marketing.

**sputneek** · 06-03-2012, 04:00 PM

Cheezy is precisely the word for it

Unimaginative, Sounds like he might've picked it up from one of his kids at home....

**Darlaten** · 06-03-2012, 04:17 PM

I'm not a big fan of the "lets rock and roll" tag line; but I'd gladly take that over the "Rimpire Strikes Back" nonscence. That phrase just sounds so adolescent and juvenille to me not to mention that I find it a little ironic since the "Rimpire" was defeated.

Oh, and there's also a video that was made in the adult entertainment industry with a very similiar name - and the phrase in that context takes on a whole new set of meaning

**kbz1960** · 06-03-2012, 04:25 PM

Originally Posted by Darlaten

I'm not a big fan of the "lets rock and roll" tag line; but I'd gladly take that over the "Rimpire Strikes Back" nonscence. That phrase just sounds so adolescent and juvenille to me not to mention that I find it a little ironic since the "Rimpire" was defeated.

Oh, and there's also a video that was made in the adult entertainment industry with a very similiar name - and the phrase in that context takes on a whole new set of meaning

Well I think rimpire came from crackberry and not to be taken literally. It's just fun and showing support. I'm shocked you watch those kind of movies.

There are a lot of geeks on here lol.

**SoCalRedbird** · 06-03-2012, 05:06 PM

Non-native English speakers often have trouble using idiomatic words and phrases. Heins' "slogan" is just that. To assume that his gaffe would sell smartphones to a diminishing market share is right on par with RIM's marketing efforts over the course of the last few years. I guess that means we'll be seeing it on TV ads soon.

I can only imagine if RIM's marketing department decides to make a campaign out of it. It's out of touch, awkward, and not likely to engage anyone under age 50. It might do the trick for a mid-60s gentleman stumbling through his third mid-life crisis, but otherwise, it won't sell product.

**kill_9** · 06-03-2012, 05:12 PM

Let's stop with the slogans and start delivering on BlackBerry 10. The entire "marketing campaign" has been juvenile and irrelevant to the core user base of BlackBerry smartphones. If RIM wants to appeal to the youth market and soccer mommies let them establish a separate division with RIM called "The Berry Patch."

**louzer** · 06-03-2012, 05:15 PM

I don't care what the slogans or tag lines are. If the BB10 phones end up being anywhere near as awesome as we think they can be and if everyone wants one, then whatever the tag lines or slogans are will stick. If BB10 doesn't catch on, then it doesn't matter.