1. anon(3066922)'s Avatar
    Does Blackberries BB10 commercial rank in the 10 ten of all time? -
    https://tv.yahoo.com/blogs/tv-news/t...032217448.html
    Nope. Top 100, Thoughts?

    Maybe what they should have showed -
    01-30-15 12:50 PM
  2. Dunt Dunt Dunt's Avatar
    Other than here among BlackBerry users... I doubt most people remember the commercial. Even if you showed them all but the last part, I bet they couldn't tell you what Brand that phone was.



    Not funny, Not emotionally touching, Not thought provoking, and Not sexy..... it was just strange and confusing.
    01-30-15 12:57 PM
  3. anon(3066922)'s Avatar
    No its been around for a while now.
    01-30-15 01:01 PM
  4. BBrickk's Avatar
    Other than here among BlackBerry users... I doubt most people remember the commercial. Even if you showed them all but the last part, I bet they couldn't tell you what Brand that phone was.



    Not funny, Not emotionally touching, Not thought provoking, and Not sexy..... it was just strange and confusing.
    That's the point, it's supposed to surprise the viewer that yes, Blackberry has got their hands in all that stuff. It's not your typical ad, but it's definitely different, informative, and surprising to new viewers. I just saw this add and got goosebumps!
    01-30-15 01:11 PM
  5. NamelessStar's Avatar


    should have been the add was wayyyyyyy better.
    earlym, darylsuds and Blacklatino like this.
    01-30-15 01:28 PM
  6. anon(3066922)'s Avatar
    Nice, I hadn't seen this one either.
    01-30-15 01:46 PM
  7. lnichols's Avatar
    Top ten worst and biggest wastes of money maybe!

    Posted via CB10
    kbz1960 and BerryRipe like this.
    01-30-15 03:23 PM
  8. donnation's Avatar
    Lol, that commercial was so freaking awful. I remember when it was previewed here on CrackBerry and people were like "Uh yeah, its uh good." And Kevin talked to the creators of it and I don't know if he was being serious or not but he talked about how good it was in his blog post. Totally pathetic.
    01-30-15 05:29 PM
  9. oldtimeBBaddict's Avatar
    A little clarification please. Top 10 superbowl commercials? Top 10 smartphone ads?
    01-30-15 05:36 PM
  10. BBVegasGirl80's Avatar
    I'm in the minority. I actually liked the Super Bowl ad - for artistic merit - but from a marketing standpoint, it failed.

    Sent from my sexy white hot Z10 in Sin City ;-)
    Andy_bb_king likes this.
    01-30-15 11:50 PM
  11. SunshineStateFlyer's Avatar
    The main issue with the Super Bowl commercial was a strategic one I'd say. Marketing is always about reach and frequency. With a Super Bowl commercial you can reach a lot of people at once but without maintaining a frequency that is a waste of money.

    Super Bowl commercials are good for established brands with a good marketing budget. BlackBerry has to take a different approach since they're not in that position anymore. They have become a niche player in many ways and that's how they have to play the game.

    Posted via CB10
    01-31-15 12:25 PM
  12. DC364's Avatar
    What's the Superbowl......

    Z10 from day one. Evolution 10.3.1.1949
    01-31-15 03:20 PM
  13. kbz1960's Avatar
    What's the Superbowl......

    Z10 from day one. Evolution 10.3.1.1949
    A big huge bowl with powers of course.
    Blacklatino likes this.
    01-31-15 03:51 PM
  14. darylsuds's Avatar


    should have been the add was wayyyyyyy better.
    You are right, this is an awesome ad!

    Posted using my amazing Passport
    01-31-15 09:04 PM
  15. Blacklatino's Avatar
    I'm in the minority. I actually liked the Super Bowl ad - for artistic merit - but from a marketing standpoint, it failed.

    Sent from my sexy white hot Z10 in Sin City ;-)
    I'll go along with the artistic merit. But, you're right......really sucked.
    kbz1960 and BBVegasGirl80 like this.
    01-31-15 09:14 PM
  16. beantownwindsorite's Avatar
    May has well just flushed 1 mil down the drain. I'm pretty sure the ad had the same effect...

    Posted via CB10
    02-01-15 04:00 PM
  17. birdman_38's Avatar
    Replace that with an emotional imaging campaign about the role of BlackBerry in mobile and they would have had a winner.
    02-01-15 04:25 PM
  18. Toodeurep's Avatar
    I'm in the minority. I actually liked the Super Bowl ad - for artistic merit - but from a marketing standpoint, it failed.

    Sent from my sexy white hot Z10 in Sin City ;-)
    Me as well. But I also believe that nothing they did would have been any different. I just don't see how a single advertisement would sell...10,000,000 more phones per year. It rarely works that way at least.
    BBVegasGirl80 likes this.
    02-01-15 05:21 PM
  19. pantlesspenguin's Avatar
    I wish they had done one that made it clear that they were about to debut a whole new OS. Show a funny situation with close ups of the OS or something. That would've been great to show a wide audience that these weren't the old spinning clock riddled, battery pull needing BlackBerrys. I think the biggest problem was that the Z10 wasn't going to be released in the US for another 2 months after the commercial aired.
    Laura Knotek likes this.
    02-01-15 06:33 PM
  20. bluetroll's Avatar
    To be honest... most Superbowl ads are a real waste of advertising dollars. It's really just bragging rights... in about a week everyone will forget about that ad.

    Posted via CB10
    02-01-15 08:17 PM
  21. lnichols's Avatar
    To be honest... most Superbowl ads are a real waste of advertising dollars. It's really just bragging rights... in about a week everyone will forget about that ad.

    Posted via CB10
    Lol. I'll remember most of the good ones I saw tonight for some time. Just because BlackBerry's was so bad, and had nothing to back it up with, doesn't mean that Super Bowl ads are bad. You have 30 seconds to show 100 Million+ viewers why they should buy your product. Just because BlackBerry couldn't provide a reason or had product available in the US until 2 months after the ad was debuted doesn't mean Super Bowl ads are bad, it means BlackBerry didn't execute properly!

    Posted via CB10
    Laura Knotek and shaleem like this.
    02-01-15 09:59 PM
  22. bluetroll's Avatar
    Lol. I'll remember most of the good ones I saw tonight for some time. Just because BlackBerry's was so bad, and had nothing to back it up with, doesn't mean that Super Bowl ads are bad. You have 30 seconds to show 100 Million+ viewers why they should buy your product. Just because BlackBerry couldn't provide a reason or had product available in the US until 2 months after the ad was debuted doesn't mean Super Bowl ads are bad, it means BlackBerry didn't execute properly!

    Posted via CB10
    I never said that advertising during the game is a bad idea... I said it's a waste of money. The amount of resources spent for 30 seconds could be better spent on other media formats...

    BlackBerry mad don goofed... but what else is new...

    Posted via CB10
    02-01-15 10:25 PM
  23. Dunt Dunt Dunt's Avatar
    If they had done that same commercial this year, it might have stood out a little more... there were a half dozen good ones, then the rest were pretty lame.
    BBVegasGirl80 likes this.
    02-02-15 07:16 AM
  24. pantlesspenguin's Avatar
    If they had done that same commercial this year, it might have stood out a little more... there were a half dozen good ones, then the rest were pretty lame.
    And a couple were downright depressing.
    Prince_Poppycock likes this.
    02-02-15 02:35 PM
  25. shaleem's Avatar
    Does Blackberries BB10 commercial rank in the 10 ten of all time? -
    https://tv.yahoo.com/blogs/tv-news/t...032217448.html
    Nope. Top 100, Thoughts?

    Maybe what they should have showed -
    You're kidding, right?

    Posted using my Z10
    kbz1960 likes this.
    02-02-15 03:18 PM
28 12

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