-
- Your right. I would pay for BBM Protected as a common BBM user. I hope BlackBerry releases this option for non BES users.
Posted by my fabulous red Passport03-29-15 07:31 PMLike 0 -
BBM protected no longer requires a BES.
And the "Enterprise communicator bundle" supposedly includes meetings and protected for $144, but meetings by itself is $150?
I don't get it.
Posted via CB10
Attachment 34455203-29-15 07:45 PMLike 0 - According to this: KB35648-Overview of BBM Protected
BBM protected no longer requires a BES.
And the "Enterprise communicator bundle" supposedly includes meetings and protected for $144, but meetings by itself is $150?
I don't get it.
Posted via CB10
Attachment 34455203-29-15 07:53 PMLike 0 - Aha, finally what Jeff Gadway was going on about at one of the BlackBerry launch events last year makes sense (can't remember which, BES12 or maybe Classic phone) where BBM Protected was on a slide entitled "BES not required" or similar.
On the day he said it BES was required for BBM Protected so a lot of people wondered what was going on. Now I see that when BBM Protected was launched there was no other way to manage it than from a BES because the Enterprise Identity Administration Console website wasn't ready and hadn't launched. That website only came along when BBM Meetings launched.
Posted from the CB10 app on my BlackBerry Z30 STA100-2/10.3.1.2576 on O2 UK - Activated on BES10.2.5.603-29-15 07:54 PMLike 0 - And the "Enterprise communicator bundle" supposedly includes meetings and protected for $144, but meetings by itself is $150?
I don't get it.
Posted via CB10
Attachment 344552
They're incentives to make you buy stuff you only maybe kinda need in the hope that you'll keep paying for it after.
Posted from the CB10 app on my BlackBerry Z30 STA100-2/10.3.1.2576 on O2 UK - Activated on BES10.2.5.603-29-15 08:03 PMLike 0 - Trying to buy BBM Protected through the Enterprise account I have....giving me trouble. Will report back once I get this sorted out.
Posted by my fabulous red Passport03-29-15 09:46 PMLike 0 - Never heard of a special offer before? Or a discount for buying more than one product? Buy one get another one cheaper that sort of thing.
They're incentives to make you buy stuff you only maybe kinda need in the hope that you'll keep paying for it after.
Posted from the CB10 app on my BlackBerry Z30 STA100-2/10.3.1.2576 on O2 UK - Activated on BES10.2.5.6
Posted via CB1003-29-15 09:54 PMLike 0 - I'm afraid the fact you don't understand the $150 for BBM Meetings on own proves that it's you who is completely missing the point, hence this thread you started. See below for why.
It isn't?!...
So...a discount then. (Bangs head against wall).
It's not rocket science. BBM is being advertised separately for more money, $150, to make the $144 option look more attractive, the better deal, so you'll go for the bundle and get something you probably don't actually want thrown in (BBM Protected). Only a fool would buy BBM Meetings on its own for more than the bundle. That's why the obviously bad value option is there, to make the cheaper bundle seem like a great deal. It's basic sales psychology from page 1 of Sales Techniques for Dummies.
They WANT you to buy both so that both products get a new customer, not just one product on its own. That's the point. Remember that BlackBerry are introducing in-app payments for products and services all the time, especially in BBM. The more users they have of a product the more eyes see the in-app paid offerings. The more people that see them the more people sign up and buy the extras in the apps. End result, they make their money back and more.
They clearly don't think BBM Protected will sell on its own, perhaps it is proving not to sell well separately. So they are making the weakling more attractive by bundling it with something they think people want, BBM Meetings, and then making it even more attractive by selling the bundle for less than buying them both separately or even just BBM Meetings separately.
Get it now?
Posted from the CB10 app on my BlackBerry Z30 STA100-2/10.3.1.2576 on O2 UK - Activated on BES10.2.5.6Last edited by johnnyuk; 03-29-15 at 10:21 PM.
03-29-15 10:08 PMLike 0 - I'm afraid the fact you don't understand the $150 for BBM Meetings on own proves that it's you who is completely missing the point, hence this thread you started. See below for why.
It isn't?!...
So...a discount then. (Bangs head against wall).
It's not rocket science. BBM is being advertised separately for more money, $150, to make the $144 option look more attractive, the better deal, so you'll go for the bundle and get something you probably don't actually want thrown in (BBM Protected). Only a fool would buy BBM Meetings on its own for more than the bundle. That's why the obviously bad value option is there, to make the cheaper bundle seem like a great deal. It's basic sales psychology from page 1 of Sales Techniques for Dummies.
They WANT you to buy both so that both products get a new customer, not just one product on its own. That's the point. Remember that BlackBerry are introducing in-app payments for products and services all the time, especially in BBM. The more users you have of a product the more eyes see the in-app paid offerings.
They clearly don't think BBM Protected will sell on its own, perhaps it is proving not to sell well separately. So they are making the weakling more attractive by bundling it with something they think people want, BBM Meetings, and then making it even more attractive by selling the bundle for less than buying them both separately or even just BBM Meetings separately.
Get it now?
Posted from the CB10 app on my BlackBerry Z30 STA100-2/10.3.1.2576 on O2 UK - Activated on BES10.2.5.6
Why not just give them protected for free then? If their goal is more eyes like you say? I mean I could see protected free with meetings, that might make sense.
This makes no sense at all and just looks silly, so keep banging your head against the wall. I'll get you a helmet and a ticket for the short bus.
Posted via CB1003-29-15 10:27 PMLike 0 - Um no.
Why not just give them protected for free then? If their goal is more eyes like you say? I mean I could see protected free with meetings, that might make sense.
This makes no sense at all and just looks silly, so keep banging your head against the wall. I'll get you a helmet and a ticket for the short bus.
Posted via CB10
You're effectively getting it for -6 dollars in the bundle, is that not free enough? The $150 dollar BBM Meetings option is only there to make you want to buy it slightly cheaper and get BBM Protected thrown in free.
Once again, it's...not...rocket...science.
Posted from the CB10 app on my BlackBerry Z30 STA100-2/10.3.1.2576 on O2 UK - Activated on BES10.2.5.603-29-15 10:32 PMLike 0 - All that head banging must have screwed up your maths! It's saving $35.
So why not just charge $6 less for meetings and throw protected in for free? That's what they are doing as far as I can tell, but they look silly by charging more for just meetings.
You can defend it all you want. Show me another example of this marketing 101 tactic you describe I'm sure it's very common, throw up a link.
Posted via CB1003-29-15 10:51 PMLike 0 -
The ads in their Enterprise products are scarce right now but they are usually shown during software installations whole you wait and are for other BlackBerry products.
Posted from the CB10 app on my BlackBerry Z30 STA100-2/10.3.1.2576 on O2 UK - Activated on BES10.2.5.603-30-15 03:19 AMLike 0
- Forum
- BBM Central
- General BBM Chat
So Meetings AND Protected for $144 OR just meetings for $150?
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