[BenAKL]

‘Incredible demand’ for BlackBerry’s BBM service - The Globe and Mail

KEY FEATURES

Ability to chat and share photos, voice notes and other files with other smartphone users.
Ability to host multiperson chats for up to 30 people.
Ability to post personal messages, profile pictures and current status.

IDENTITY PROTECTION

Users are assigned a personal identification number made up of a random collection of numbers and letters, rather than a phone number or an e-mail address.

BBM is faster

Messages are �real time.� Users can carry on multiple, simultaneous conversations with other users and participate in group chats � all features unvailable through traditional SMS technology.

[Branta]

Makes a change for G&M to make a positive comment about BlackBerry.