Here is an outside the box idea, since Blackberrys actually communicate with a webpage that its a blackberry, why not make a site within your site that is setup for display on a blackberry? Then you just need a simple weblink that people can download that goes to your blackberry friendly website on your servers.
Then you just need a web master (uh hum, sorry just clearing my throat on that one) to setup a master template then even a person with basic Microsoft skills can add content to it.
Granted setting something like this up would be time consuming in the beggining because of the content enriched webpage you have but the truth is you still would have to do something close for an App to work right.
Setting it up for mobile phone viewing will also open up other doors to other web viewable phones, also I hate to mention this because Im not a fan, but twitter might be another good output of upcoming movies and events for your site. Everyone seems to be using it and heck if Aston Kushton (yeah I cant spell his name) can get like 2million subscribitions how bad could this site do. Im just saying its another avenue to think about for exposure.
Another one is has anyone over there thought about selling tickets online, Im sure you could get a commision based sales set up with moviephone, or vandango or someone, there are a few options there as well.
Well Im sure I could come up with ideas for hours but Ill let you mull those over for awhile. Fell Free to PM me if want to discuss any of these.
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