The price fluctuates wildly depending on whether or not you're extending / commiting to a contract.
If you want to buy a Bold with no contract try looking at the marketace here on the CBerry forums. You'll find that most are for sale at reasonable prices compared to other outlets and often come with added accessories and what-not.
To buy with a contract you're best shopping around at major retailers in your area then calling ATT and saying you found a Bold for such and such a price and would they care to beat that price to make the sale...be polite and you'll be surprised at what some reps will do to get the sale.
| 
Bold Price Drop? 
Linear Mode
