Quote:
Originally Posted by kirbz  That's such a silly thing to say.
Clearly not every customer wants the same thing from their phone.
It's not simple at all. Trying to create a new device that your current
3 million clients like & your potential customers want. Think about it.
Posted from my CrackBerry at wapforums.crackberry.com |
Actually like I said, "it is very easy."
Just segment the market, find what each
Individual group want and need in a product, and
choose a target market to focus your marketing
strategy around. Give target market what they want!
Not each individual segment what they want.
If you don't give customers what they want
at a price they are willing to spend they won't buy.
RIM marketing strategy
Target market
Business users have a need for it and can afford it.
Product
Design a product loaded with features that business
users want and need. Business users need the
ultimate messaging device that is secure and reliable,
increases the speed of productivity, so give then a
Qwuerty keypad, 3g, wifi, documents to go,
powepoint, and excel.
They want multimedia and gaming
Price
Set it high enough because business users
would pay more for a product if it increases
productivity. Increased productivity means
more work done in less time and more profit
for business users.
Promotion
Just blend everything, advertising, product,
price, place, branding, together attractively
for business users.
Place
Sell the product exclusively, selectively, or intensively.
Sell them intensivley where it sells best... everywhere.
Conclusion
RIM Lost focus of who their target market,
business user, is and done something out of character.
Money spent on a product design to
attract a new market, in techies who just want the
latest gadgets, is an epic failure.
RIM could easily refocus on business users, spent
that money on adding more product value.
How about a better browser on the blackberry!
Posted from my CrackBerry at wapforums.crackberry.com
bb slider? 
Crackberry newbie upgrade 
Linear Mode
