My guess is that on-contract purchases make up the majority of phone purchases, especially among new smartphone buyers. Those customers probably don't see or care about a price that is not subsidized by the carrier.
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My guess is that on-contract purchases make up the majority of phone purchases, especially among new smartphone buyers. Those customers probably don't see or care about a price that is not subsidized by the carrier.
If RIM needs $450 for the phone how are people expecting to get it for less then $500? That leaves no profit for the carriers and or less/no profit for RIM. People need to be realistic.
James
Well then all I can say is, WAIT!!
We got burned by the ex CEO's and now that Thorstein is on the helm, things have been a lot better. But you do know, all you've become is a non early adopter. That is all you have become. You whine about a pic that shouldn't have been there in the first place. They wanted MSN and Skype there at launch, but the deals fell through with MS and Skype. So RIM's fault yes, but seriously, that is almost 2yrs old now. Hold a grudge, fine, feel like you will get burned again? Fine... but seriously, it's you that is going to miss out. Apps are not the make or break of a PHONE and now with new leadership, you are reserved, but who cares if the phone is $700?? Like seriously. That is the cost of a high end phone, NO MATTER who the manufacture is. And anyone who comes up with the Nexus 4 argument, is just reaching, because I bet you anything, selling off contract is costing more than what the phone production is. Or the phone production is poor and they are selling it cheap.
Who would want to spend $700 on a phone from a company that is perceived to be dead?
RIM knows they will keep a majority of their user base but also a majority of that user based is outside NA. RIM needs to win back BB users who went android or iOS and also pull in new BB users at the same time.
If they price it the same as an iphone or S3, they are shooting themselves in the foot.
I'm not saying give it away for free but price it slightly under the iphone and S3 price...say...$500-$600.
RIM has nothing to lose and all to gain. If they price it too high, they'll be dead before they even started. They don't want to set the Playbook pricing expectations again.
One of the more important perceptions is that BB have no apps. Well, they can't reliably attract developers if the user base is low.
would you say 550 - 600$ is too low?
it is my honest opinion that at that price, they still make a profit. its just not as maximised.
i am not asking to sell at no profit, just minimum profit in order to get the phones in the hands in the public.
i have a real concern that even 550$ may not tempt people alone, but hopefully RIM has an effective marketing campaign that should help. just make sure its nothing like those damn surface ads.
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^^^ exactly
You guys are missing the point though, not many people will be buying off contract, most will be upgrading on Rogers/AT&T/Sprint/Verizon/Bell/Telus and renewing for 2-3yrs. So there will be a subsidized price on the phone. As was already stated, if you want to be an early adopter, you WILL pay the high price, as the on contract pricing could be between $199-$299, and within 2 months, I bet it will be between $99-199 so if you don't like the price points, DO NOT BUY IT at the expensive price AND DO NOT B!TCH ABOUT IT!!!
With regards to the Canadian carriers, we have more them 3.
Fido has a HUGE BB user base but they won't be getting BB10 anytime soon. Heck fido got the 9790 not so long ago.I know many 9900 who are on fido that had to get them off contract.
Going by your statement, how many people are in mid contract? RIM needs to price the full price to attract those people who are in mid contract that cannot HUP.
Example: I just got an S3 with 2.5 years left on my contract. If I wanted a Z10, I'd need to buy it out right. A used S3 on craigslist goes for about $450. That means I'll need to shell out $250 dollars to jump into a Z10 (on top of the phone price at the start of the contract).
do you actually think that?
where do you think apples billions come from if that is how much it costs to produce a high end phone? girl guide charity events. they can easily sell the phones for less and get profit still.
the most important thing is to get these phones selling. rim arent in a comfortable position you know. they arent a major player any more. they need this to work at full pace.
waiting is not a luxury rim can afford to do. waiting may turn out to be very dangerous for them.
please stop acting as if blackberry are a major player still. i know we all love our blackberrys here, but in the real world they are small time now.
they cant afford to act like the big boys anymore. thats what got them in this mess. please stop advocating the same thing!
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you have completely missed the point.
would that be your advise to the consumers? if its too expensive for your liking then dont buy it?
cos they already did that.
i'm glad you're not running the bb10 launch lol
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Yes well, Fido, Wind, Public, Koodoo are all subsardies of the big 3 or independent and I was just giving examples of the big 6 in North America.
I see your point, and I can bet you, the price point will be between $549-$649 off contract which is perfectly inline with EVERY other high end phone in the market. If the phone costs say $400-450 to make, RIM needs to make a profit still, so the phone won't be cheaper than $550.
If RIM wants $450 then $550-600 would be nice. With the price carriers charge Canadians for service you would think they could ease up on the hardware. You can't get people on price alone.
They need to market it well and hopefully the sales people will show the product off rather then just push them to iOS or Android.
James
yeah i think i mentioned the need for marketing later on.
also promotional events and maybe live demo.
something like test your Browser against ours lol
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If the final price is one penny above 599, they should change the name of the company from RIM to RIP.
Not everyone can afford to be an early adopter. You can't expect RIM to lower their price to please everyone. It would be nice, but buddy, this is economics, you are in a business to make money, and if the cost to make the phone is high, expect to pay a higher price for it. It has NOTHING to do with how well or not how well you are doing in the market place. RIM is already taking a huge profit hit and loosing money on the PlayBook. They botched that big time, but really, you can't expect them to lose money right off the get go. They aren't in the position to do that. They need to MAKE money.
If they wanted to make money, they should price the phone at $1000. Problem is you won't sell many at that price point.
You have to understand that if you price the phone the same as the iPhone or S3, majority will take the iphone or S3 without a thought of the Z10. Why? Because those are proven platforms. Proven by who? By friends and family that have them and rave about them. RIM needs that kind of "marketing" that you can only buy by putting as many BB10 phones into hands of consumers. To do that, they can't price it the same as the market leaders.
RIM is stuck between a rock and a hard place. BB10 phones NEED to succeed. It's their core business (compared to the PB which is not). If they fail on BB10, their done.
yeah they tried what you just said with os6 and os7.
you cant play the short game. they need to look at long term. they cant afford to act like a big player any more. they just arent.
since everyone seems to have garnered a misconception over the nexus 4 prices (it only applies to the devices sold by google, not in the high street) i will use the nokia 920 as an example.
the phone cost 450$ off contract, ands is arguably far superior to the z10 in terms of hardware.
so i still stand by charging the z10 at 550 - 600$ is reasonable. anything over that is not
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And that, I can agree with, the phone will be between $550-$650 Canadian. I am willing to bet my Z10 (when I get it lol) on that price point.
This only helps folks who won't have to pay Sales Tax. Here it's 10%. Just sayin'.
ideally I'd like it to be cheaper. but 550 reflects premium prices and remains cheaper than the iphone 5 and s3 i believe?
thats the balance they need to get. they need to give people extra incentive to try bb10.
they also need a killer ad campaign
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There's a fine line. People tend not to value things they get too cheaply. But you can't launch a new device into this environment for too much money. Unfortunately for RIM they can't dictate pricing to the carriers - OR - maybe they have done a deal already. We haven't seen/heard yet who the 50 initial carriers are yet. Maybe they'll play ball with RIM.
luckily its in the carriers interest for bb10 to succeed. so hopefully they'll keep it nice and competitive. they know bb10 will not sell if matched to an iphone or s3.
i think its more than 50 carriers now, the 50 were only for testing initially but i believe i read it has spread to more carriers.
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If RIM's costs double from the Playbook they need to get a new R&D or/and marketing team. No device costs $450. Specially with last gen innards.
You will be surprised to know that the rest of the world buys devices off contract for the most part. I live in Europe and the last time I bought an on the contract device was 7 years ago.
As for your do called b1tching let's clarify one thing : this forum is for BlackBerry FANS not Blackberry SHEEP. The SHEEP part is patented from Apple.
Most of the users that rise valid arguments about the rumored price do so because they want RIM to comeback with a bang and not pull a NOKIA and drown in their own arrogance
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recommended retail price != retail price ...