- 01-09-13, 11:47 PM #26
will it be really successful?
Could these be the same experts who said RIM would be broken up and sold 18 months ago?
Or are we talking about experts whose expertise is experting?
Now I'm no expert on the matter but I question the experience of some of these so called experts expertise ....strange...all of a sudden I feel like exercising..bye!
Sent from my BlackBerry by Choice using Tapatalk
- 01-10-13, 12:02 AM #27
- CrackBerry User
01-15-13, 01:39 AM #30
- 98 Posts
Well, it's difficult for me to say - but, all sorts of analysts and geeks alike who have seen BB10 and the Z10 have said very positive things about RIM now. And of course, stocks have improved recently. It's an interesting breath of fresh air actually, and each time I hear something about RIM or BB10 on the financial news on the radio, I get pumped up. And I've occasionally (inadverently) said "f*** yeah!" in front of my 7-month daughter.
- 01-16-13, 04:49 AM #31
From what I've gathered, a lot of people's hearts are still with Blackberry and only switched because RIM got too comfortable with being on top(like Apple and Google are doing now) and stagnated. People tend to remember the "good ol' days" and I believe RIM will gain back that market share if they release a modern phone with the apps that people adore so much. RIM and Nokia have learned the hard lesson, are modernizing and will hopefully, although doubtful(people always repeat the past), remember to always go with the current flow.
All this is being said by someone who's first smartphone was a Droid Incredible(sucked so much), moved to a 4S and then got bored and got a Nokia 920 so take it with a grain of salt as I am very much ignorant about everything BB related :P
- 01-17-13, 08:43 AM #32
- CrackBerry Abuser
01-17-13, 08:58 AM #33
- 172 Posts
- 01-17-13, 03:52 PM #34
- 01-17-13, 04:07 PM #37
RIM executives have been very busy in the past several months. They've been cultivating their relationships with developers, with carriers, with the business press, and with carefully-selected industry insiders. This is all fairly low-profile, and that's intentional. If there was a lot of public hype, people like your friend would be skeptical in the extreme.
Everybody knows the Blackberry brand. They don't need to be educated about the brand. They DO need to hear the story about how the company and the product have changed, but until people can actually SEE the product, hyping it is only a waste of hot air.
I've long held that while RIM will obviously publicize this launch, the mass-market pitch is going to be more along the lines of getting handsets out to current enthusiasts and "influencers", and let them show off cool features like the keyboard and the time-shift camera. What's going to win back old customers is not going to be advertising, it will be seeing how hyped their friends are.
- 01-17-13, 05:15 PM #38
I for one think that we are in for a pleasant surprise regarding marketing of BB10. This is a whole new leadership team and from what we have all read, they seem to "get it" when it comes to giving the general public what they want/need.
- 01-17-13, 05:21 PM #39
- 01-17-13, 06:04 PM #41
- 01-17-13, 06:05 PM #42
- 01-19-13, 04:22 AM #44
The best time to plant a tree is 100 years ago. The second best time is now. RIM is very late to the party, but they've arrived with plenty of booze and a large group of friends is at the party waiting for them. BB10 looks like a great OS, there are plenty of apps, the carriers look to be supportive. As long as the delayed launch means it's a reliable product for early adopters then the press coverage should be favourable and they are back at the top table. RIM staff seem to be super confident in the product, and that's a great sign.
I know I'm really looking forward to getting my Z10.
- CrackBerry Abuser
01-19-13, 08:54 AM #46
- 246 Posts
I thought delaying BB10 from this summer was the nail in RIM's coffin, but I've changed my mind. IPhone was king this summer, and I'm not sure BlackBerry 10 would've sold even if Jesus Christ made it His preference. That said, the January 30 launch could work if/since the following:
A) The Apple momentum is shifting. Iphone's bread and butter has been on innovation and reliability. The reliability piece might be there, but the innovation is not. Without much difference between the iPhone 5 and its predecessor, people are beginning to look elsewhere. Although I have no research to back it up, Apple seems to be losing the "cool factor."
B) BlackBerry 10 will not have to compete with anyone else's launch on January 30.
C) Limited leaks and information have NOT given BlackBerry-hating media sites a platform to kill the product before its launch. This was the case with the OS7 phones and the PlayBook. Those products were not perfect, but media NEVER gave any of them (especially the PlayBook) the benefit of the doubt.
D) And, most importantly, the BlackBerry 10 is a solid product with mass appeal. RIM has not only catered to the "BlackBerry people," but others too.
I think BlackBerry 10's relative long-term success boils down marketing in the short term. They MUST do a better job than they ever have before. Not just on commercials and print ads either, but also word-of-mouth and social media campaigns. They need to get the US carriers and their sales teams behind the product. Finding an AT&T/Verizon/Sprint employee who actively pushes BlackBerry is more rare than a unicorn sighting.
On a side note, count me in as a long-time BlackBerry owner who will buy at launch. I've seen enough.
- CrackBerry Genius of Geniuses
01-19-13, 09:07 AM #47
- 5,369 Posts
also, `experts` said RIM was dead years ago, `experts` said apple was a $1000 stock. `experts` said the playbook had a 3-4 hour battery life, `experts` missed the whole financial crash.
begs the question, why do we listen to experts? in any other job if you got so much of your core job wrong, you`d be fired.
- 01-19-13, 07:03 PM #49
"Finding an AT&T/Verizon/Sprint employee who actively pushes BlackBerry is more rare than a unicorn sighting."
This is true everywhere and it is a big problem. Crackberry folk are not your typical consumer. It is important that the lowly sales clerk has something to play with and test out . They need to see for themselves by comparison to their own Iphone/Android.
I am thinking that big business - government /IT will come back.
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