From the same rep I asked about pricing (this was begining of november), he told me that the BB10 devices had just appeared on the internal system, which says to me that they'll be selling them the second they have stock available. I don't see RIM launching in the US first, because the US has been crappy to them in the past year. Chances are that they just launch the whole world on one day, which would be conventional. Buuuuut....
Originally Posted by Skeevecr
I have a hunch they'll launch in the US last. They start by launching in Canada, Britain (maybe all europe) and Asia, then the US a week or so later. Why? Because putting as many units as possible in places where BBs sell in huge numbers makes a lot of sense.
Firstly it means they will ship the largest number of devices in the shortest possible time. Even with a MASSIVE rally, they aren't going to sell anything like as many devices in the US as in the rest of the world and it'd be stupid for RIM to have people waiting for devices elsewhere in the world when thousands of devices are going to sit on US shelves. Secondly, it would generate amazing press for the US launch ("Z10 sells out across the world", "Queue four blocks long", "hundreds of thousands sold in three hours"), and good press sells devices. An extra weeks run up to show just how crazy people are going for BB10 will do a lot to get people excited in the US. For example it would mean that they stand a reasonable chance of comparing well to other big device launches in the 'x million sold in first 3 days' category, which is a big deal. Unlike the Apple, RIM aren't going shift a million devices in the US in three days. However, if you add together Canada and Britain (where BBs are still beloved) as well as Europe and Asia, then they may well get up to 2 or 3 million in the first three days, and that just screams success. Finally, it would give RIM the chance to reward their most faithful user-bases by getting them devices sooner as well as needling the carriers and pundits in the US who have been less than supportive (didn't I read a while back that Sprint wasn't even confirming they'd carry bb10?). Oh and of course it would be a good way to remind the US that they are not the be all and end all when it comes to selling phones.
The US sales are up for grabs in my opinion, but it will take careful management to assure the yanks that BB10 is a big deal, and is awesome. It would be extremely audacious of RIM to approach the launch in this way, and perhaps its just wishful thinking on my part, but stranger things have happened.
Anyway... back on topic... I don't see Britain being forgotten on launch day. There's no sane way that RIM can launch BB10 without giving us devices on launch day. All the major networks have been signed up for months, and we're a major hotbed of BB love.