- CrackBerry Addict
- 890 Posts
Everyone was mad with BB marketing but whats the difference??
Samsung UNPACKED - Trailer - YouTube
Everybody complained about how bad of a commercial the z10 keep moving commercials were, that they didn't show the phone enough. but what is the difference here? This commercial shows nothing.. no glimpse of a phone at all
- CrackBerry Abuser
02-22-14, 12:17 PM #2
- 178 Posts
It's the majority issue. The teacher will check on the kid that doesn't do his homework much more than the kid who always does. It creates a kind of immunity against all minor lapses in judgement. I do agree that it is an outrage, just like.. almost anything techwise if a person pays attention such as you do, I hope.
- 02-22-14, 12:28 PM #3
Seems most of the best commercials show nothing basically. Unless your phone does something amazing the others don't most people know what all phones can do. Part of the issue is no one knows BBRY has changed anything, like using a totally new and different OS, so they think battery pulls, spinning clock, freezing, slow no matter what the phone does. The keep moving commercials were worthless along with tools not toys. Who cares how many emails some cupcake person goes thru a day.
BTW they won't be making any commercials targeted toward consumers as they gave up on them for now. Why do people think they will still advertise to them?
- CrackBerry Genius
02-22-14, 12:29 PM #4
- 2,811 Posts
Samsung is making profits (aligned with revenue, expenses and R&D) hand over fist!
BlackBerry can do this sort of thing when they too are as successful ... until then they gotta shape up ... deliver the promise of the brand, the products, the services effectively, concisely and powerfully!
There is one that does this quite well on youtube.
BlackBerry Keep Business Moving
- 02-22-14, 12:31 PM #5
Keith H. Posted by CB10 from my Z10.
- 02-22-14, 07:09 PM #8
- 02-22-14, 07:17 PM #10
It could be worse. Sure, Samsung and Apple have enough entrenched market share and mind share to run a vague ad and get people to watch it. BB, on the other hand, has to break the shackles of legacy and show off BB10. A quick 30 seconds showing off some features, is that too much work?
However, if Samsung runs an ad/event that shows off the phone, we get... well, this:
That, or that trainwreck Galaxy S4 event over in North America.
- CrackBerry Abuser
02-23-14, 02:08 PM #13
- 117 Posts
People like those in this commercial are who screwed up Portland, OR.
If I didn't have a BlackBerry, this would certainly not get me to buy one.
- 02-23-14, 03:21 PM #14
...to me, this is proper marketing! They will now sit back and watch how many hits they get on their websites, Google search, etc. You know what people are like, "they want what they can't have", and since this doesn't show the said device, people will go and look for it.
Yep, proper marketing; less is more
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