- 12-25-2012, 07:51 AM #2
That would be £279.19 in the UK, I don't think it would be that cheap. I was thinking more or less than £350 minimum, which would be around $560.In BBRY we trust
Editor over at BlackBerry Empire @ blackberryempire.com
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- 12-25-2012, 08:37 AM #5
No such thing around my end, contracts have never been adopted, we have probably 99% prepaid users and the rest are post paid, no contract as such, handsets are always purchased full price. Carriers do try to sell SIM locked phones sometimes, but even the price of those ones are not far from full price. So what ever the cost, we'll be paying the full monty as usual!Aim at heaven and you will get earth thrown in. Aim at earth and you get neither.
C. S. Lewis (Mat 6:33)
- 12-26-2012, 02:16 PM #10
- 12-26-2012, 02:39 PM #11
- 12-26-2012, 04:12 PM #14
Looking into Smartphone Manufacturing | Tableau Software
I think that yes, they should make money on their devices. They are the ones that spent the man hours and millions of dollars on R&D to make it happen, therefore, should benefit on the up front device. The carrier mark up from there, well ok.. you can argue that but from manufacturing cost, to wholesale, to retail, the mark up here isn't out of the norm for any product out there.
- 12-27-2012, 02:56 AM #18
From RIM's own press release:
"Revenue for the third quarter of fiscal 2013 was $2.7 billion, down 5% from $2.9 billion in the previous quarter and down 47% from $5.2 billion in the same quarter of fiscal 2012. The revenue breakdown for the quarter was approximately 60% for hardware, 36% for service and 4% for software and other revenue. During the quarter, RIM shipped approximately 6.9 million BlackBerry smartphones and approximately 255,000 BlackBerry PlayBook tablets." http://press.rim.com/content/dam/rim...ss_Release.pdf
In case you think that's an abberation, here's the third quarter results from the year before, again, quoted from RIM's own press release:
"Revenue for the third quarter of fiscal 2012 was $5.2 billion, up 24% from $4.2 billion in the previous quarter and down 6% from $5.5 billion in the same quarter of last year. The revenue breakdown for the quarter was approximately 79% for hardware, 19% for service and 2% for software and other revenue. During the quarter, RIM shipped approximately 14.1 million BlackBerry smartphones and approximately 150,000 BlackBerry PlayBook tablets." http://www.rim.com/investors/documen...ss_release.pdf
From their 2010 release:
"Revenue for the third quarter of fiscal 2011 was $5.49 billion, up 19% from $4.62 billion in the previous quarter and up 40% from $3.92 billion in the same quarter of last year. The revenue breakdown for the quarter was approximately 82% for devices, 15% for service, and 3% for software and other revenue. During the quarter, RIM shipped approximately 14.2 million devices." http://www.rim.com/investors/documen...ss_release.pdf
60% of revenue this year's 3rd quarter, and 79% the year before, and 82% before that, hardly seems "not a significant source of revenue." A person might even be inclined to say, "hardware is RIM's most significant source of revenue."
Last edited by Roo Zilla; 12-27-2012 at 03:11 AM.
- CrackBerry Addict
12-27-2012, 12:33 PM #20
- 548 Posts
- CrackBerry Genius of Geniuses
12-27-2012, 03:24 PM #21
- 5,102 Posts
Re: BB Z10 Price?
RIM is in a position where they need to quickly increase the footprint of BB10 in the market place.
Apple is not even in the same market as RIM right now so pricing your device any where near the iPhone will be stupid. Joe Consumer would not even think twice about which phone they would buy.
You guys need to remember that average consumers don't care anything about the name BlackBerry, and if the do it is more than likely a negative feeling. They are going to want a phone that either can do what their current 2 year old device can do better,or what their friends new phone can do. Even if BB10 were to lauch with all the apps on other platforms, even if RIM announces a new Ecosystem, and even if overnight all the big companies changed their apps to support BB10.... (lot of ifs). BB10 is an unknown product, with a questionable future. Thus it needs to be priced to reflect that in the beginning.
PlayBook, PlayBook, PlayBook!
- 12-27-2012, 07:46 PM #23
- 12-29-2012, 03:54 PM #25
They need to be at $99 on contract and $499 or less off contract. If they charge $250 on contract, they are as good as dead. Only the most dedicated blackberry fans would pay that, and they need to attract new customers. No one non-RIM diehard is going to pay more than an iPhone or GS3 for the Z10.
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