| | 01-04-2013, 11:56 AM Thread Author #5
I am not trying to be insulting to D-Day nor was I comparing the launch of cell phone to the events of D-Day. you miss understood the point i was trying to make, that our society has a tradition of giving names to important dates, good or bad. In Canada we commonly call Victoria Day, "May Two-Four" not just because that is the day the holiday is on but because people commonly drink a 24pack of beer on that long weekend. Blackberry needs to build hype and excitement for the launch of the Z10. one way to do this is to distinguish that day from others by giving it a moniker. January 30th, 2013 doesn't exactly stand out. The successful launch of BB10 will be heavily dependent on marketing, and every little bit will help. As much as I dislike Apple I have to give a lot of credit to their marketing team they normally do an incredible job. much of their success can be attributed to their strong marketing style. RIM can learn a lot from in that department.
Originally Posted by jesseh