$199 for new 2yr customers is awesome. But I would just pay full price for the device and keep the flexibility of NO Contract. But in the direct store or online you can do 1yr contract. That's not to bad. Still everyone out there is OUT to Make a Buck.
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Am I missing something, why is no contract valuable with this phone, well especially if you are are a new customer? The ETF is $175 or something and isn't it pro-rated so the longer you have the contract the less you owe? And the phone being $199 + $175 < $529, so it would cost less that way no matter what... And it's not like the phone will work on any other network if you decided to leave anyway with no contract.
I'm not trying to be obnoxious, just curious if there is something I'm missing...