- CrackBerry User
02-08-13, 06:15 PM #51
- 91 Posts
- which one ?
re: Blackberry lost face on product release
- 02-08-13, 06:15 PM #52
They are doing massive cost cutting. This quarter - with the expected $1bn spent on BB10 marketing - will make a dent. Also, they will not have a full quarter of BB10 sales. I believe their quarter ends 28 Feb.
"RIM has just announced its earnings for Q3 2013 (the three months ending December 1, 2012 in non-RIM terms), including a five percent drop in revenue to $2.7 billion and an adjusted net loss of $114 million. GAAP net income from "continuing operations" was $14 million, though, or $9 million when taking into account the loss from discontinued operations, and it's also reporting a cash increase of about $600 million to $2.9 billion."
P.S. I do want them to succeed. They have bet the ranch on BB 10.
- 02-08-13, 06:20 PM #53
Success in the US is going to depend on a good launch there, and that has not happened yet. We actually DON'T know what apps will be available by then, and that's likely the greatest weakness.
- 02-08-13, 06:28 PM #55
No where has RIM ever said, at any point, we're spending a billion on marketing!
- 02-08-13, 06:42 PM #58
- 02-08-13, 06:58 PM #59
Also, at the Canadian launch they said Q10 release would be in April. They didn't say beginning of April, they said April. In BB-speak that means April 30. The Launch was January 30. Even if they hit that date, that would be three months. In what world, unless we're speaking archaeologically, is three months "shortly after" to quote Mr. H.?! Three days ago he said each carrier would release the Q10 8-10 weeks after the Z10. Again, BB-speak that means 10 weeks. We're well into June. How is it erroneous reporting when the CEO says it? See link, but here's the relevant language http://bigstory.ap.org/article/new-b...d-us-mid-march:
The Q10 will follow and will have a physical keyboard, a feature that has kept BlackBerry users loyal over the years because it makes typing easier. RIM said last week the Q10 will start going on sale on some global carriers in April, but didn't say when U.S. carriers will have it.
Heins told the AP it depends on the carriers, but said keyboard versions will likely be released eight to 10 weeks after a carrier releases the touch version.
Kind of makes Kevins blog on the Dec 6 (Sometimes analysts say unfounded things and Forbes quotes them.. BlackBerry 10 phone w/ QWERTY keyboard WILL BE HERE before June | CrackBerry.com ) seem silly now that the CEO has basically confirmed the Forbes piece was right.
Bottom line: if you want a Q10 in the U.S., expect it in June, be pleasantly surprised if it comes sooner. That way you may not be disappointed. It's all about expectations.
Last edited by jonty12; 02-08-13 at 07:02 PM. Reason: fixing link
- 02-08-13, 07:43 PM #61
And once again, Blackberry lost his face on product release
- 02-08-13, 08:11 PM #65
re: Blackberry lost face on product release
The US smartphone market is roughly 4x larger than the UK and Canada combined. There is another thread on the board estimating that ~3 million Z10s in Canada could make up 16 percent of all the smart phones in that country. Compare that to the 9 million active BBs in America, a market where they are all but finished.
Also, the vast majority of high profile tech coverage happens on US based sites: why else would BB have its principal BB10 event in New York? The tech blogs are essentially de facto taste makers for consumers. If the emerging markets are really the land of opportunity, they should think carefully if an Indian consumer who can afford BB10 will even consider it if the Galaxy S3/4 is available at a similar price.
The type of emerging market customer who can afford a $550 phone unlocked is not the same customer who buys a BB curve for $100 and uses it with his/her $5/month BBM plan.
Sent from my MB860 using Tapatalk 2
- 02-08-13, 08:40 PM #66
- CrackBerry Addict
02-08-13, 09:14 PM #68
- 890 Posts
- 02-08-13, 09:14 PM #69
Blackberry had plenty of time to get this right and they failed as far as the launch goes. Samsung had the sgs3 released on all four major us carriers within a couple weeks of each other. And that was after a short six month development time. There hasn't been a new bb in the us since August 2011. I will definitely give the q10 a look when it finally comes to verizon, but I've always been a bb fanatic and can't see any of my iPhone carrying friends even looking at a new bb.
- 02-08-13, 10:56 PM #70
These guys clearly did the Z10 launch differently from the PlayBook launch. Remember that? The one that actually missed the desired deadline of making it to market before the iPad 2? The one where they offered it for sale before they knew whether or not they'd be able to create a BBOS Java runtime? (btw, that was how they planned to implement e-mail and backward compatibility until they had to finally admit that it wasn't going to work)
The Z10 had a decent launch. Especially in comparison to their last major launch.
- 02-08-13, 10:59 PM #71
BlackBerry defend BlackBerry? I'm on my 14th BlackBerry. Big Woop! There's now one more thing I don't feel the need to argue about: Women, religion, politics, and BlackBerries. Wars have been fought over the first three. The other is only a d*mn phone! But, a very good one. But, I do agree with your post. If we're that important of a market, the BlackBerries are ready(not talking about the apps), and the carriers want them........WTF? Yeah, I know. But, I still don't have to like it or the BS, overpriced SuperBowl infocrapmmercial.
- 02-08-13, 11:11 PM #72
- 02-08-13, 11:11 PM #73
I too have used numerous BB's battery pulls and all. I have used a couple Android devices, but always returned to the Apple Ecosystem. Currently I use an iPhone 5 and have been very happy, it is a great OS and phone. However I have really been desiring a new modern BB. I was really angry about the presentation in NY and belied a few of my less than kind posts about it were deleted. I am a Canadian living in the States and was looking forward to buying Canadian. As a matter of fact I was down right excited. Not only is the delay unacceptable, but the loss of blackberry distinctives is ridiculous! Where are the profiles? The BIS? I am disappointed beyond words! Disappointed in Thor and Rim! I may buy a 10Q if and when it gets here ... then again I might not.
- 02-08-13, 11:29 PM #74
Everyone is so upset about BIS being gone when it was always being said that BIS slows everything down so bb will never compete also when the blackouts happened what where they? BIS blackouts. Now all of a sudden people want their slow unreliable BIS back.
I thought I heard many people left bb because of BIS. Can't win.
- 02-08-13, 11:47 PM #75
And for the sake of full disclosure, no, I wasn't nuts about the launch presentation either, but I have a hard time seeing how it reflects on the product. Maybe you can clear that up for me.
I also think the late US launch has more to do with the carriers wanting to see how well the Z10 did in other markets before they risked too much money on marketing an unknown quantity. That's not BB's fault.
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