[tw1g_007]

Make or Break Device -> Z10
Make or Break Device -> Z30
Make or Break Device -> Z3
Make or Break Device -> Q5
Make or Break Device -> Q10
Make or Break Device -> Leap
Make or Break Device -> Classic
Make or Break Device -> Passport
Make or Break Device -> P'9983
Make or Break Device -> P'9982
Make or Break Device -> Priv

Oh but let's keep pretending like these devices prior to the Priv never existed to begin with. The price set for the Priv is geared towards corporate America and hardcore dedicated BlackBerry users. No cheapskates allowed.

 вιaсĸвεггч� ᕵαssρσяτ SE via CB10 (AT&T OS 10.3.2.2474)

[Adam Frix]

BB may not be going anywhere, but their ADHD doesn't help any of us.

Can't predict what they'll do tomorrow = reluctance to spend $700.

[sonicpix]

Make or Break Device -> Z10
Make or Break Device -> Z30
Make or Break Device -> Z3
Make or Break Device -> Q5
Make or Break Device -> Q10
Make or Break Device -> Leap
Make or Break Device -> Classic
Make or Break Device -> Passport
Make or Break Device -> P'9983
Make or Break Device -> P'9982
Make or Break Device -> Priv

Oh but let's keep pretending like these devices prior to the Priv never existed to begin with. The price set for the Priv is geared towards corporate America and hardcore dedicated BlackBerry users. No cheapskates allowed.

 вιaсĸвεггч� ᕵαssρσяτ SE via CB10 (AT&T OS 10.3.2.2474)

And each device has resulted in declining sales.

Posted via CB10

[KermEd]

And each device has resulted in declining sales.

Posted via CB10

Plus many were not make or break devices. The passport for example was an experiment in flagship devices where the leap, z3 and q5 were experiments to test the waters in lower end devices. As of today the company has closed all BB10 upgrade paths and teams beyond basic maintenance in preparation for Android.

Meaning the priv truly is make or break for them, as if it fails, they cannot bring a BB11. It's Android or nothing now. In the case of a Q5 they could always just make a Classic.

Posted to CB via my Passport | Lloyd Summers | FileArchiveHaven

[joe_23]

I don't think BlackBerry ever said they were "make or break" devices. Correct me if I'm wrong. It's the media trying to create hype. Stupid.

Posted via CB10

[southlander]

BlackBerry staying around for some time is fairly certain. But will they make phones? The phones you mention have pretty much killed BlackBerry 10 as a valid mass use OS. We've possibly already seen the last BlackBerry 10 phone.

And the Priv is a roll of the dice.

Posted via the CrackBerry App for Android

[Adam Frix]

Priv is a roll of the dice for BB *and* for users.

$700 is a hefty roll, sorry. Is it a great piece? Probably. But if it's stuck as it is the day you receive it, without any updates whatsoever, it's not worth it.

And that's the big question. What are BB's intentions here? How will they decide to continue supporting it or not? We don't know. And they could dump it all in 3 months because "it's not working out for us" (that's what corporations do), and you're stuck with the phone as it is.

Like I said, what they've done is far less trivial than putting a skin onto Android. This isn't a matter of Google releasing a new Android or even patches; with what BB has done here, BB will own all support and development of Android updates and upgrades and patches. If they're not willing to expend the resources to do so, that will be the end of it all.

For $700, that's worrisome.

[Iggy City]

The only place BlackBerry is going is,,,

...straight out of the hardware business and into only software and services.

[Lobwedgephil]

Blackberry market cap 2011: 35 Billion
Blackberry market cap before those phones in 2013: 9 Billion
Blackberry market cap today: 3.84 Billion

So not make or break, but this phone is important. I hope it succeeds, I bought one.

[Frosty_Power]

Who cares OP? As long as they continue to make a device I like, I don't care if they are going anywhere.

Posted via CB10

[luisoman2000]

They might still remain as a service provider, but as a phone maker their future is uncertain. If the priv is succesful then they might remain on the hardware business