I got it guys... I just went to App world, My World, saw Bridge, no fancy asterisk on it to tell me there's an update. Only when I went in to see the description, there was a update button...
Try this route, it should work for you. I'm also on Rogers.
go to Your BlackBerry Home Page on your BB and go to his Apps section. He's got it up already, im on Big Red too, but i downloaded mine as soon as i heard it was out......