They certainly intend to pay it at least some attention.
From the BB10 Jam session catalog:
DEV179 – Introduction to the Native C Camera API
Join us for a first look at the Native C Camera API and how it can be leveraged to create a range of camera applications. We’ll cover the camera architecture on the platform and what the hardware is capable of, how to get started with simple camera use cases, and offer an understanding of how API building blocks can be extended in order to realize advanced functionality (e.g. Augmented Reality, Panorama, HDR, Face Detection, etc.)
Speaker(s): Sean McVeigh, Senior Software Developer - Camera with QNX Software Systems