[technology_fanboy]

For the first time in years, Coca-Cola has been ousted from its reigning position as the coolest overall brand among 8-22-year-olds in the Sunday Times Generation Next Youth Brand Survey.

Coca-Cola, which recently celebrated its 125th anniversary, has had to surrender to BlackBerry, which shot up the ranks from ninth-coolest brand last year.

In 2005, Forbes reported that Coca-Cola was the world's most valuable brand, but in 2011, it was ranked only sixth, while three of the top five spots were occupied by tech brands - Apple, Google and Microsoft.

Jessica Oosthuizen, analyst for HDI Youth Marketeers, the company that conducted the survey, said this is less about consumers moving away from traditional brands, but rather a testament to the importance of technology in our lives.

But the survey does not just reflect the onward march of technology. BlackBerry has come from nowhere to beat off its rivals who previously dominated.

It has overtaken cellphone giant Nokia as the coolest cellphone brand, an accolade Nokia has enjoyed for the past two years. Last year, BlackBerry was second and in 2009 was in fifth position in this category. It was also voted the coolest hi-tech brand. Apple's iPhone, widely believed to be coveted by all, was ranked only third in the cellphone category and it was ranked only seventh as the overall coolest brand.

In the Mobility 2011 research project conducted by Worldwide Worx, MD Arthur Goldstuck found that Nokia was expected to drop to below 50% market share for the first time in SA while BlackBerry is expected to grow more than 16% this year.

It is expected that Apple will grow 3% this year, from 1% the previous year. Goldstuck attributed this to the high cost of Apple smartphones and the high data usage associated with it.

Here is the link>> BlackBerry ousts Coke as SA's coolest brand - Times LIVE

[Zach7]

http://forums.crackberry.com/f40/bla...-brand-619173/

that's pretty cool!

[snowindec9]

so from comparing berries to apples,we go to berries to beverage.im happy that blackberry won in the survey, but really coca-cola is blackberry's competition now?
so lets see what features does coca-cola offer that blackberry does not?i don't see wifi/3g speeds on coca-cola.i don't believe you can take pictures with coca-cola.you can't call someone with coca-cola. you can't chat with the world on coca-cola,there's no ccm like bbm.you can't hook coca-cola up to a projector for a presentation like you can with a blackberry at a meeting or a conference.there are no coca-cola games. no music/videos can be played on a coca-cola.and the list goes on,you get the picture.

[shootsscores]

The Blackberry tablet: It's the real thing.

Things go better with a Blackberry.

I'd like to buy the world a Blackberry.

[Snick Snack]

Great thread but already posted on the Rumours forum.

[Laura Knotek]

Great thread but already posted on the Rumours forum.

http://forums.crackberry.com/f40/bla...-brand-619173/