Blackberry UK TV Commercial
Anyone see the new BlackBerry TV commercial on UK TV last night? I thought it was quite eye catching, but didn't really make it ever so clear exactly what was being advertised. (It showed the Z10, but didn't mention it by name). I guess as a general 'raising awareness of the BlackBerry brand' excercise, it should be quote effective...
What does anyone else think?
- 02-07-13, 12:48 PM #2
I have seen far better advertising for Walkers Crisps than BBs advert.
Ironically while I have been typing this, there has been an advert in ITV for the Samsung Note II. I don't like the product but the advert was vibrant exciting and made me feel like it was worth a further look.
Take your pick on which company will survive in 2013?
- 02-07-13, 12:55 PM #3
- CrackBerry Abuser
02-07-13, 03:07 PM #7
- 368 Posts
I think BB has to be pretty careful with its advertising. The company has been derided by so many for a few years now and they need to slowly build the brand up. If they take too radical a stance, they leave themselves open to going too far and increasing the negative sentiment against them. Awareness raising is the marketing phase they are at now. They have a good brand already, now they are named Blackberry. They have a strategy in place and are working towards building back and up their credibility. Its a slow process but would rather see a more cautious approach versus letting it all hang out to make an impression. As well alot of these commercials and adverts would have been done well before the launch of BB10 and they would have been cautiously optimistic about BB10 and the Z10 so this reflects in what we are seeing. If Z10 sales catch on enough to make an impression in the marketplace, we will probably see a different ad focus. Remember, they really are aiming at the great unwashed, not the Crackberry faithful at this point. Never take your audience for granted!! They got us already.
- 02-07-13, 03:09 PM #8
Truth be told, I only engage in alcohol on rather rare, well-spaced out occasions. I'm not quite there, yet, with have-liver, will-pickle. But I am willing to learn...
- CrackBerry User
02-07-13, 03:31 PM #9
- 17 Posts
- 02-07-13, 03:31 PM #10
However forget that and get thee.behind me Satan!.
"I only engage in alcohol on rather rare, well-spaced out occasions." this is where you lost me and we got divorced. Don't get me wrong I do drink coffee but despite how good the coffee is, it can always be improved by brandy. The other thing is, what's with the big words. I don't do big words because I'm thick! Wot does anbivilant mean anyway?
Do you like Blackpuddings?
- 02-07-13, 03:47 PM #11
- 02-08-13, 07:55 AM #12
Ok then how about Pork Scratchings and Pickled Eggs?
- 02-08-13, 08:22 AM #14
- 02-08-13, 08:41 AM #16
Before anyone says anything, no I didn't pay him to say that and to be honest I didn't believe him then or now!
- 02-08-13, 01:05 PM #20
I only have two hats, a Ushenka from Moscow and an Australian Bush hat. You don't need a hat by the way to come to the party.
- 02-08-13, 02:29 PM #21
She was quite proud of her "I'm not mad!" letter. (Bless ) ... And it's true that not many folk have written proof that they're not!
- 02-08-13, 04:03 PM #22
Meanwhile just to keep in touch with the thread, while I was just topping up my glass I listened to an advert on UK TV.
' Upgrade your phone to a Samsung Note II and get a Samsung Galaxy tab II free '
Are they doing a blackberry?
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