1. sjwpenney's Avatar
    Just saw this headline and wonder if BB looks out of touch (or it reinforces the notion that BB is out of touch) when it releases a phone that is $2500.00? Do people just see such headlines and think the usual negatives about the company? Unless they clearly understand how the device is distinct or is marketed to an extremely niche market will they not make a connection between fancy phones and high prices with BB's current difficulties?

    BlackBerry releases luxury $2,340 Porsche keyboard phone - Kitchener-Waterloo - CBC News
    Last edited by sjwpenney; 09-17-14 at 01:14 PM. Reason: wrong link
    09-17-14 01:13 PM
  2. World War Z30's Avatar
    I just wonder how many people actually buy it? What are the sales numbers from the last two?

    I have to admit that it looks cool but if there are no features that set it apart from my current phone, with the exception of the design and materials used to make it, wouldn't you just rather get the Passport with its uniqueness?

    Posted via CB10
    09-17-14 01:16 PM
  3. sjwpenney's Avatar
    I just wonder how many people actually buy it? What are the sales numbers from the last two?

    I have to admit that it looks cool but if there are no features that set it apart from my current phone, with the exception of the design and materials used to make it, wouldn't you just rather get the Passport with its uniqueness?

    Posted via CB10
    Good point - How many buy it and what's the value to the company? How is that balanced against what may be negative impressions of BB by releasing a $2500.00 phone? Maybe Im wrong and people have a positive impression as a result but as a consumer when I see $2500.00 in a headline about a phone it doesn't strike me in a positive way.
    09-17-14 01:27 PM
  4. xorozu's Avatar
    Honestly for the last two Porsche Design phones there have been some, and I say some positives

    1. Development costs will be low as the hardware in the last two instances are pre existing phones re-shelled so although people express that they should invest time elsewhere i doubt BlackBerry actually have much input, Porsche Design BlackBerry re-shell.

    2. With that in mind it means BlackBerry can at least ship and get rid of old stock (I know sales are probably minimal put still).

    3. It kinda shows that there will be long term support for the Q and Z 10, because they're same hardware as long as the Porsche phones get updated we can update the working class line up! So no worries of a q10 coming obsolete.

    And yes, when you have tons of money you want to be bling bling and no other smartphone maker offers bling bling bar Vertu. There's certainly a market.

    Also sometimes although yes, out of touch and for a company that has had its fair share of financial worries it's good to hold these partnerships, Porsche won't going screaming about the new iphone or android or windows phone because they want to scream about BlackBerry.

    I think what was more out of touch was that creative director they had last year, talk about she certainly didn't have the keys to the smartphone kingdom (comedic genius, I know).

    Posted by my Special Edition Q10
    09-17-14 05:08 PM
  5. Bla1ze's Avatar
    According to TBreak, approx. over 70,000 units are sold per year, which on a device that is pretty much made up of recycled or already bought components is a pretty nice return lol. Is BlackBerry out of touch for wanting to make money on stuff they already purchased by selling the same device only at a higher price? No, Apples been doing it for years LOL.
    09-17-14 05:12 PM
  6. AnimalPak200's Avatar
    As long as the headline says "luxury" and "Porsche", then I think most readers will realize that it's not "just a BlackBerry." (although, it pretty much is)

    Posted via CB10
    09-17-14 05:15 PM
  7. sjwpenney's Avatar
    I get that the porsche line is successful in its own right. 70k units is a lot more than I would have thought.

    That said I think even in Canada and the US the average person believes that blackberries haven't progressed since bbos 5 or something. My wife made a comment on FB about how I was trying to sell her on getting a blackberry - the vitriol people expressed in their comments and total lack of information they had was unbelievable. Couple that kind of bias or ignorance people have with a headline saying "$2500 blackberry" and I'm still not convinced that BB's overall image is improved.

    Posted via CB10
    09-17-14 06:25 PM
  8. AnimalPak200's Avatar
    I get that the porsche line is successful in its own right. 70k units is a lot more than I would have thought.

    That said I think even in Canada and the US the average person believes that blackberries haven't progressed since bbos 5 or something. My wife made a comment on FB about how I was trying to sell her on getting a blackberry - the vitriol people expressed in their comments and total lack of information they had was unbelievable. Couple that kind of bias or ignorance people have with a headline saying "$2500 blackberry" and I'm still not convinced that BB's overall image is improved.

    Posted via CB10
    Actually it's a known phenomenon that buyers will often chose the higher priced alternative thinking that the higher price indicates it must be better.

    In any case, the $2500 BlackBerry headline challenges most anyone's perception of BlackBerry as a cheap plastic curve. If anything it triggers some reader confusion, which may make them wonder if there is something they don't know,.. which is about as effective as any BlackBerry marketing campaign can aspire to be at this moment.

    Posted via CB10
    09-17-14 06:46 PM
  9. wincyUt's Avatar
    Just saw this headline and wonder if BB looks out of touch (or it reinforces the notion that BB is out of touch) when it releases a phone that is $2500.00? Do people just see such headlines and think the usual negatives about the company? Unless they clearly understand how the device is distinct or is marketed to an extremely niche market will they not make a connection between fancy phones and high prices with BB's current difficulties?

    BlackBerry releases luxury $2,340 Porsche keyboard phone - Kitchener-Waterloo - CBC News
    Why? It's a premium luxury good for those with deep pockets. Kinda like a First Class or Business Class on an Airplane where people in the Economy Class pay a fraction of the price for the same trip; the difference being the perks and the status symbol.
    LIFE IS FOR THE LIVING
    09-17-14 07:06 PM
  10. Bla1ze's Avatar
    I get that the porsche line is successful in its own right. 70k units is a lot more than I would have thought.

    That said I think even in Canada and the US the average person believes that blackberries haven't progressed since bbos 5 or something. My wife made a comment on FB about how I was trying to sell her on getting a blackberry - the vitriol people expressed in their comments and total lack of information they had was unbelievable. Couple that kind of bias or ignorance people have with a headline saying "$2500 blackberry" and I'm still not convinced that BB's overall image is improved.

    Posted via CB10
    You're right in the fact they still have work to do on brand image. However, I doubt a luxury device has bearing on most people's opinions but who knows.
    app_Developer likes this.
    09-17-14 11:09 PM
  11. MaxxxBerry23's Avatar
    The P'9981 sold over 150.000 units. In some cases a few hundred a day.

    I'd definitely rather get turned on by a new Porsche BlackBerry than a new Z3...

    Posted via Q10 ?
    09-17-14 11:50 PM
  12. tomsobon's Avatar
    This is the most useless move blackberry has done this year! Hope the passport launch will be better perceived...

    Posted via CB10
    09-18-14 10:01 AM
  13. wincyUt's Avatar
    This is the most useless move blackberry has done this year! Hope the passport launch will be better perceived...

    Posted via CB10
    What makes it the most useless move that BlackBerry has done this year? Is it because you either don't see the whole picture or because you can't afford this device or what? Just curious.
    spiculated and MaxxxBerry23 like this.
    09-18-14 12:28 PM
  14. gg bb's Avatar
    9981 made sense
    9982 made sense
    9983 does not make sense

    Makes me worry that the Classic might turn out to be lower spec than Q10

    This phone should be based on the classic, and released first not 18 months later.
    zmsox likes this.
    09-18-14 01:04 PM
  15. tomsobon's Avatar
    What makes it the most useless move that BlackBerry has done this year? Is it because you either don't see the whole picture or because you can't afford this device or what? Just curious.
    Please tell me about the whole picture?

    For me, it serves no purpose, this phone is DOA. It wants to be prestigious, yet it sports Q10 specs. The Q10 was presented in January, released in May 2013, that is 1yr and 8months ago!

    I love my Q10 but i'll welcome the passport specs, the OS+Android Runtime need that extra power for a better experience and interaction.

    So here you are, polished and premium body, on top of an almost two years old Core...

    Who buys that! And please don't start mentioning the middle east, dubai etc.. you probably sell 10 phones there in total...

    This Porsche device has an identity crisis and it will dust in the back shelves of the very few Porsche clothes shops around the globe (most of them are in airports)...

    Posted via CB10
    09-18-14 02:46 PM
  16. Thunderbuck's Avatar
    Anyone who raises this question has little understanding of the luxury goods market.

    "Designer brand" and "cutting-edge" rarely go together. I always bring up the example of Vertu, which sells at upwards of 10x what these Porsche Design models go for. Their phones are hardly on the cutting edge for either hardware or software, so objectively they make even LESS sense than the PD BlackBerries.

    In many cases these products are expensive for the sake of being expensive; a wealthy buyer is willing to pay the price in part because he knows he's not going to see the same product everywhere. IOW the inflated price is actually a drawing card; when you make the right name for your brand you can get away with that.

    There are exceptions to this principle, sure, but generally speaking designer-brand luxury goods are pretty conservative technologically.
    MaxxxBerry23 likes this.
    09-18-14 02:51 PM
  17. MaxxxBerry23's Avatar
    The Vertu Signature Touch is basically an HTC M8 inside.
    And no, we don't sell "10 phones" in Dubai (WTF?) more like a few hundred a day
    The dumbest move this year was to not release the stickers in all country. The P'9983 is a smart move as it garantuees high returns with relatively little investment.
    Pls, as tomsobon said "For him it serves no purpose" au contraire to a pretty large share of the market out there.
    A Passporsche would have been great, but the fact that the P'9981 sold in the 100,000s speaks for itself.

    Posted via Q10 ?
    Last edited by MaxxxBerry23; 09-20-14 at 02:22 AM.
    Thunderbuck likes this.
    09-18-14 03:02 PM
  18. wobus's Avatar
    The only upside is that it is cheaper than than the crap from Vertu.

    Posted via CB10
    09-18-14 03:37 PM
  19. tomsobon's Avatar
    The Vertu Signature Touch is basically an HTC M8 inside.
    And no, we don't sell "10 phones" in Dubai (WTF?) more like a few hundred a day
    The dumbest move this year was to not releade the stickers in all country. The P'9983 is a smart move as it garantuees high returns with relatively little investment.
    Pls, as tomsobon said "For him it serves no purpose" au contraire to a pretty large share of the market out there.
    A Passporsche would have been great, but the fact that the P'9981 sold in the 100,000s speaks for itself.

    Posted via Q10 ?
    When i said 10 phones in dubai, I meant the number of Porsche 9983 model that will be sold!

    P'9981 was some time ago, and it was the right mix at that time... today the P'9983 is not

    Posted via CB10
    09-18-14 03:42 PM
  20. thurask's Avatar
    The Porsche phones are high profit for little effort. Makes a lot of sense to keep them around to satiate the buyers.

    Posted via CB10
    Thunderbuck likes this.
    09-18-14 03:45 PM
  21. MaxxxBerry23's Avatar
    When i said 10 phones in dubai, I meant the number of Porsche 9983 model that will be sold!
    I see about two P'9982 for every P'9981 here. Given that the P'9982 was quite an disappointment in some areas and that the P'9983 will have both better specs and a keyboard I'm quite optimistic on the sales of this one.
    09-19-14 04:10 AM
  22. Thunderbuck's Avatar
    9981 made sense
    9982 made sense
    9983 does not make sense

    Makes me worry that the Classic might turn out to be lower spec than Q10

    This phone should be based on the classic, and released first not 18 months later.
    The P'9981 lagged behind the 9900 a good year, and the P'9982 lagged for Z10 a similar time. Both made lots of money.

    Why would this be any different?

    BTW, is there some unwritten law that BlackBerry is only supposed to make products that YOU like? How many phones can you afford to buy?



    Posted via CB10
    larry5 likes this.
    09-19-14 05:26 AM
  23. MaxxxBerry23's Avatar
    The P'9981 lagged behind the 9900 a good year, and the P'9982 lagged for Z10 a similar time. Both made lots of money.

    Why would this be any different?

    BTW, is there some unwritten law that BlackBerry is only supposed to make products that YOU like? How many phones can you afford to buy?



    Posted via CB10
    No.

    The 9900 was introduced in mid-2011, the P'9981 in November 2011. Then, at the release of the P'9981 the 9900 was still the best BlackBerry available.

    I'd argue that the P'9982 didn't make sense either, because as with the P'9983 there have been newer and better models available at release.

    Posted via Q10 ?
    Last edited by MaxxxBerry23; 09-19-14 at 06:27 AM.
    09-19-14 06:08 AM
  24. Thunderbuck's Avatar
    The thing is, the Classic isn't on the market yet, so they were likely looking at next summer at the soonest. This at least gives them a new product to launch.

    Posted via CB10
    09-20-14 12:55 AM
  25. MaxxxBerry23's Avatar
    What bothers me most is that it doesn't seem to be possible to joint-develop a Classic and for example a Porsche Design Classic side by side.

    There are sooo many out there willing to pay for a premium phone in the <$2500 range as many specialised iPhones and so on have demonstrated, but limiting the devices to older specs is what turns many off and leaves BB with missed chances at the end.

    I personally don't see the need for better specs on my Q10, but if you buy a P'9983 you likely want to have something without compromises.
    09-20-14 02:28 AM
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