Blackerry App World is downloaded but the icon doesn't appear on my phone?

Just came back to my Torch recently and I wanted to download some new apps. I was trying to download App Word and some message came up about a conflict regarding the download. I proceeded with the download and now the icon doesnt show up anywhere. App World is in my list of apps, though.

Any suggestions?

You can't download App World from App World. That's impossible. Unless it's a fake.

How can I download apps from it on my phone then other than going thru the url? Sorry if this is a stupid question but I'm a bit rusty...