So the exact second the actual name is revealed fans will get into over whether Mercury or the new name is better while the average consumer won't care anyway. They'll care about the "New" BlackBerry functions.
On the Enterprise side, companies will care about how it stacks up to old BlackBerrys and their Android and iPhones already deployed.
On the consumer side, who knows. Is any carrier discussion out there yet in the US. We knew about the Passport and AT&T, the Classic and carriers, who would get the PRIV.
People are arguing over a name. iPhone does 70 million devices. It's iPhone with a number at the end.
The only name that matters is BlackBerry. If people get past that, they'll give it a shot if they like the device. IMHO