I like the black one better, but I got the white one because I got a good deal. My wife and daughter say that white is for girls. I work in a factory CNC machining and can get dirty some times, but I have black case for it so it looks cool.
had a white 9780 that i liked but on the bigger form factor i think black looks better. I'm not a girl and never got comments about it being for girls but i did get people asking me what phone it was (i guess they associate blackberry with black...duh)
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