Statement from RIM

**Montala** · 07-16-2008, 12:16 PM

Don't think this has been posted on here yet, but might be of interest:

RIM to step up 'consumer' BlackBerry push.

RIM chiefs have told shareholders it will step up its drive into the ‘lifestyle’ market.

The company has already launched a ‘BlackBerry for life’ campaign that sends the message that the device is more than just a emailer.
Co-CEO Jim Balsillie said: "I think the image is definitely a friendly one, a lifestyle one, a convenience and emotional one, a pleasurable one, so there's a play element to it and a lifestyle element as well as a work and a productivity element."

All eyes are on RIM with the iPhone making such a huge impact. The firm believes it will ship its 40 millionth BlackBerry in the next quarter, and will launch its new 3G BlackBerry Bold device later this summer.

RIM earned $482.5 million in the quarter ended May 31, up from $223.2 million a year ago, but earnings were down.

(Quote taken from 'Mobile Entertainment').

**Crucial_Xtreme** · 07-16-2008, 12:19 PM

I don't believe so, but nice find. They're really going to start pushing Blackberry for life campaign. GJ.

**mikeyg164** · 07-16-2008, 12:22 PM

very nice

**POTUS** · 07-16-2008, 12:25 PM

Let's hope they keep this promise and that it's released before summer ends..

**cutdacheck2003** · 07-16-2008, 12:25 PM

Cool indeed but I dont want everyone to have a bb. I appreciate the exclusivity of it. If I spelled that right.

**kbrown** · 07-16-2008, 12:45 PM

Sounds like good news to me. As RIM moves into the consumer market their target audience increases which increases sales. But I'm certain they'll remain loyal to their business roots; their consumer endeavors will only increase revenue and help both sides of the business.

**willyboy6** · 07-16-2008, 12:59 PM

@ cutdacheck:

If you haven't noticed, BB is not nearly as exclusive as they used to be. I realized this when my 16 yr old little brothers friends came over to the house and they were rocking pearls..... The BB went from being strictly a business tool to being a mainstream smart phone long before now...

**mobiman** · 07-16-2008, 02:28 PM

Out here in Africa sales on BlackBerry's has really picked up since going more onto the multimedia route.

Posted from my CrackBerry at wapforums.crackberry.com