[jeffydude05]

WATERLOO, ON � For customers that want a smartphone that�s built for a communications centric experience, BlackBerry� (NASDAQ: BBRY; TSX: BB) today introduced the new super social BlackBerry� 9720 smartphone. Designed for a premium look and available in a variety of vibrant colors, the new BlackBerry 9720 smartphone takes everything you�d get from a starter smartphone to the next level, and comes packed with all of your favorite social apps to let you spark the conversation.

�The BlackBerry 9720 smartphone gives you all the essentials of the BlackBerry smartphone experience to support a communications centric lifestyle. It has the best keyboard and functionality for BBM, as well as an updated BlackBerry 7 OS that adds many enhancements. It�s perfect for customers upgrading from a feature phone or entry-level Android or Windows Phone device, as well as existing BlackBerry smartphone customers, that want a richer experience and jump up in style and performance,� said Carlo Chiarello, Executive Vice President for Products at BlackBerry.

The BlackBerry 9720 smartphone features a spacious BlackBerry� Keyboard with distinct keys for optimal typing, a 2.8� touchscreen and trackpad for easy navigation, offers generous battery life, and numerous enhancements including:

BlackBerry 7 OS � The new BlackBerry 9720 smartphone comes with BlackBerry� 7 OS version 7.1, which features an updated interface that lets you swipe to unlock the phone or access the camera from the lock screen, as well as additional enhancements.
BBM � The new BlackBerry 9720 smartphone features a dedicated BBM� key that makes it quick and convenient to access the globally popular mobile social network, and with its BlackBerry Keyboard, messaging your BBM friends is easy and accurate. It also includes BBM Voice, which lets you chat over Wi-Fi� for free.* The latest version of BBM, which features BBM Channels, will also soon be available for download on the BlackBerry� World� storefront, letting you tune in and connect with the businesses, brands, celebrities and groups you are passionate about.
Built-in FM Radio � With the BlackBerry 9720 smartphone you can listen to local FM stations, and automatically let your BBM friends know what station you�re currently listening to.
Multicast to Make Yourself Heard in an Instant � The refreshed BlackBerry 7 OS lets you quickly type your message once and post it simultaneously and instantly to your friends on BBM, Twitter� and Facebook�. You can even snap a picture and post it to multiple social networks all at the same time, right from the camera app.
Discover New Possibilities � With access to BlackBerry 7 apps and games on BlackBerry World, the BlackBerry 9720 smartphone can make you more productive and better informed, and keep you well connected and thoroughly entertained, while on the move.
Smart for Business Too � With BlackBerry� Enterprise Server or BlackBerry� Enterprise Server Express, the BlackBerry 9720 smartphone offers superior business productivity features with market-leading mobile device management, application management and security, and is a very cost-effective solution for any organization.
Beginning in the coming weeks, the new BlackBerry 9720 smartphone will be available in select markets from retailers and carriers in Asia, EMEA and Latin America. A variety of accessories from cases to carrying solutions, to chargers and audio peripherals, will also be available from select retailers.

For more information about the BlackBerry 9720 smartphone visithttp://uk.blackberry.com/smartphones/blackberry-9720.html, and watch a YouTube video athttp://www.youtube.com/watch?v=S9eTpojlWF8.

* For BBM Voice calls, both parties require a BlackBerry� 5 OS or higher or BlackBerry 10 smartphone, a data plan that supports BlackBerry services and a Wi-Fi connection. Please check with your service provider for availability and restrictions.

[Skatophilia]

Cause its not a Bold.

[Warlack]

curve keyboard...... therefore curve..... don't understand why not bold keyboard... hmmm..

[jeffydude05]

Isn't the Curve 9360 basically the same thing as this? Don't get why they named it the 97xx. Meh oh well...

[amazinglygraceless]

I doubt you will see any BlackBerry named "Bold" or "Curve" as those are legacy devices and that is what BB10 is moving away from. And considering there have already been at least three iterations of the Bold that name is for lack of better phrasing, played out.

[BlackBerry Guy]

It is known as a Bold isn't it? Especially given the 97xx series number. A better question is why 9720 when 9780 and 9790 have already been done. Going backwards is somewhat confusing to consumers. 9799 would make more sense, especially if this is going to be one of the last BBOS devices.

[Witmen]

It is known as a Bold isn't it? Especially given the 97xx series number. A better question is why 9720 when 9780 and 9790 have already been done. Going backwards is somewhat confusing to consumers. 9799 would make more sense, especially if this is going to be one of the last BBOS devices.

They can't call it the 9799 or whatever, because the 9780 and 9790 are both better than the 9720. The numbers aren't just random ya know?

[belfastdispatcher]

curve keyboard...... therefore curve..... don't understand why not bold keyboard... hmmm..

It's not a Curve keyboard, it's exactly the BlackBerry 8700 keyboard, long before the first Curve existed.

[BlackBerry Guy]

They can't call it the 9799 or whatever, because the 9780 and 9790 are both better than the 9720. The numbers aren't just random ya know?

You and I know that, but most consumers out there don't. Their naming scheme is somewhat confusing.

Sent from my Nexus 7 using Tapatalk 4

[MobileMadness002]

Their naming scheme pissed me off as soon as they started naming the new storms as torches.

[amazinglygraceless]

Their naming scheme pissed me off as soon as they started naming the new storms as torches.

Given the reputation of the Storm can you really blame them

[infinus]

This don't deserve to be bold....
Bold is signature...