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# 6

02-19-2012, 12:15 PM
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| CrackBerry User | | Join Date: Aug 2011 Posts: 16 Likes Received: 0
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To Klotar and mystic84, thank you.
To Kevin, Blaze, Adam, Chris, Craig, etc. (I'm sure I can't name all of you...), I would be interested in hearing from you on this matter---whether via a reply in this thread or a PM.
I have not yet downloaded OS 7.1 (am a 9930 user with VZW in a corporate environment and, thus, stuck waiting for the official upgarde to roll down), but I doubt that any additional functionality was added in this area. Please feel free to correct me if I am wrong on this point.
In my opinion, one key differentiator for BlackBerry over other platforms has been the level of customization available for alert profiles -- sounds, vibrations, and LED alerts. Given the facts that the new PlayBook (10" variant, if the rumors are true) and BB10 superphones will roll out after iPad 3 (rumored to be March-ish) and iPhone 5 (rumored to be June-ish), hammering home key differentiatiors in the fall/winter launch of BB10 will be essential. With the (overdue) release of BlackBerry Balance should come a thoroughly rethought approach to real-world applciations of custom profiles.
If iOS 5.1 and iPhone 5 bring the needed level of customization to notifications, Apple will have further eroded what few barriers remain in terms of corporate adoption of iPhones (full disclosure--I also have an iPhone 4S). I think we can all agree that their marketing campaign on such an advancement will leave most non-tech savvy people thinking that Apple has created a whole new approach to business communication. Worse yet, many existing corporate BlackBerry users would likely drop their BBs in favor of iPhones thinking that only an iPhone has that capability--as many users never bother to explore the rich settings and options that BlackBerry OS has always provided and, if we're being honest, RIM has done little to help this with their weak U.S. marketing campaigns.
To employees and management of RIM -- in the event that any of you are reading this -- I would be happy to discuss and or beta test new approaches to the profile system in hopes of getting a coherent and industry leading solution developed in time for the BB10 release this fall. Feel free to contact me via PM.
Last edited by Tax_JD_LLM; 02-26-2012 at 06:12 AM.
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