- 01-20-13, 03:07 PM #26
and the general consumers have next to no idea about bb10.
honestly. this is the case and it is really easy to forget that once we google bb10. i've been looking at lots of other press sites and talking to real people and cabn see for my own two eyes that there is a majority out there that are clueless about bb10.
i'm wondering if RIM are going for the small splash that builds up momentum strategy, rather then a huge splash that loses momentum when it comes to marketing
- CrackBerry Abuser
01-20-13, 03:32 PM #27
- 218 Posts
Guys, the point of a launch is to UNVEIL new products. Worrying that not many people know about BB10 yet is kind of missing the point. Also keep in mind that when the launch happens BB10 will be getting press from major news organizations, not just tech blogs, because these organizations usually wait until official debuts of products to give them coverage. RIM releasing new products is something that will definitely make the news and that is when the general public will find out. And at that time they will have official presentations, glamour shots, videos and such to look at as opposed to leaks of unfinished products, rough drafts of marketing materials and blurrycam shots.
Even so, I'm actually surprised by how many people know about BB10 or at least know that new Blackberry products are coming shortly. And these people I'm referring to are definitely not BB diehards or even hardcore technology enthusiasts.
- CrackBerry Abuser
01-20-13, 04:13 PM #28
- 175 Posts
Are you afraid of an underwhelming launch?
For those who have followed BB10 we know that its completely new & going to be better than what we have now however I was speaking with a friend last night about BB10 as he saw an advert by EE & he just said that from past experiences with blackberry he will never get another one again & i've tried to convince him otherwise yet he & many people wont budge.
So I think the main issue will be down to marketing to sway customers from the iPhones ect.
Personally I sold on BB10 I think its going to be great but a part of me is hoping that it wont fail due to narrow minded fools brainwashed by apple.
Sent from my BlackBerry 9300 using Tapatalk
- 01-20-13, 06:42 PM #32
- 01-20-13, 06:55 PM #34
What we do know is that we will definitely be seeing the official unveiling of the X10 and Z10....
What we don't know is what other devices may be announced, what other software the platform might be going to... there are still a few unknowns.
- 01-20-13, 07:15 PM #35
Not at all. People need to lower their expectations for a Blackberry comeback on day 1 and enjoy the new phone. It's not like BB10 is gonna launch and all of a sudden Blackberry will have 50% marketshare, it's going to be a while before we know if Blackberry is making a comeback and even then it'll be a year or two to see what their position in the smartphone world looks like. The phone and OS look awesome and that's all you should be focused on, getting a badass phone.
- 01-20-13, 07:17 PM #36
although i have found the opposite, that many people know another blackberry is coming out, but they see it as more of the same
- CrackBerry Addict
01-20-13, 08:57 PM #38
- 590 Posts
No. I'm not concerned the launch will be underwhelming. What I've seen already excites me enough that firm sales dates are all I'm really expecting. I just want to know when I can get my hands on some BB10 goodness. The jan30 launch is more for the less informed people who need their newspaper or 6o'clock newshour for their tech news.
- 01-21-13, 09:42 AM #39
- CrackBerry Abuser
01-21-13, 11:03 AM #42
- 191 Posts
Well i am expecting it to not be such a big deal for us here at crackberry ex ept for the fact the phones are gonna be coming out and maybe a surprises here and there but its really to get the world out to the public. Most of the public dont really know a lot bout bb10 if any at all. They just here its blackberry and then move on. The launch will get their attention and show them the new blackberry.
We shouldnt think the launch is boring or anything cause we are the fans. Alll you really need to do to get excited is get your old blackberry and put it beside the new one and you will see the difference and what normal non blackberry fans are going to notice.
- CrackBerry Abuser
01-21-13, 01:57 PM #43
- 137 Posts
Exactly. Someone asked me today if I will get a bb10 phone. (I have the countdown avatar on my bbm). I said yes off course. She proceeded to tell me she had not seen or heard anything about it. I went ahead and sent her some bb10 videos. It just proves not everyone knows about bb10. The launch will showcase everything about the phone to the world...and once the phones hit the streets its a whole different ballgame. Can't wait to get my hand on that shinny Z-SERIES PHONE.
- 01-21-13, 03:57 PM #44
The road map suggested PlayBook will get BlackBerry10 between Q1 and Q2...since then Blackberrydev tweeted that BlackBerry10 for PlayBook is ahead of schedule. That's all we know as far as indicators go,I've learned that just because someone has a friend at Rim that told them something, doesn't mean that it is so.
- 01-21-13, 04:09 PM #45
Is the glass half empty or half full?
I imagine I'll be pleased, based on what I've seen and I've read. My biggest fear is that the press is waiting to pounce on anything negative. Try as they might, you know RIM is going to have an unforeseen hiccup. Tech companies always do. And the press will blow it out of proportion like the message delay a while back; or the weenie Playbook recall.
- 01-21-13, 04:48 PM #48
and cabn see for my own two eyes that there is a majority out there that are clueless about bb10.
- 01-21-13, 06:24 PM #50
No, not particularly concerned.
As far as I'm concerned, RIM has learned some very painful lessons, and they're already behaving differently. One of the biggest challenges they've needed to face is the issue of managing expectations. They did a horrible job of that a couple of years ago, and it led to too many situations where they over-promised and under-delivered. It undermined their credibility horribly. It was arguably their biggest challenge, because if your customers can't trust you, they stop buying from you.
I think they've learned a lesson from that. If anything, BB10 seems to OVER-deliver, just from what I've seen (which, being a Dev Alpha recipient, is admittedly more than most). Even without core features, I can already see how this really is the quantum leap that RIM needed to make to stay competitive. In that sense, I don't have to worry about being "underwhelmed", because I'm already stoked about just the stuff I already know is going to be there.
We have seen little of Story Maker, and what little we've seen is very tantalizing. I've seen nothing of Docs to Go, and at this point I've come to dislike it to the point where anything they do with it will only be an improvement. The video editor looks very cool, too. So, yes, we know for sure we'll see something on these fronts. I look forward to it.
Third-party apps, I'm sure, will be hyped to the heavens. I have already accepted that there will be one or two apps that won't make it, and that we'll see plenty of virtual screaming and hand-wringing on these boards next week. Personally, I can't say I care much. I have enough family and friends with Playbooks that I already have WiFi video chat in easy reach, so Skype isn't a dealbreaker for me, and while I like Netflix and would like to see it on BB10, it's not a dealbreaker for me either. I expect to see surprises both out of which new programs we'll see, and which ones we won't. I expect it to basically be a wash.
What I'm hoping for most is a glimpse of the game plan from here. I'd love to see a new Playbook at least teased, if not demo'd (and a BB10 Playbook beta would be awesome). I'd love to see any kind of confirmation of the rumored top-end Aristo, too. But I'm not actually expecting any of this stuff, so if it's not there, I'm not worried.
So RIM has certainly managed MY expectation effectively. They'd actually have to work at disappointing me right now.
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