- 01-21-13, 12:31 AM #101
Where's the marketing?
OMG, is this thread still alive?
Like it was said : you only advertise what a person can buy or order just after watching the ad!
Anticipation is a good thing for something brand new, in Rim's case the anticipation ads would only highlight the existing products and current bad image.
Everything is going ok for Rim so far, in my opinion. I mean if you take into consideration their current position, image and what they can possibly do.
Some find it frustrating that there is no public fever about it, but let's be honest, Rim is not just able to do it right now. Let's hope it will change a bit when the phone is out.
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- 01-21-13, 01:00 AM #102
- 01-21-13, 01:15 AM #103
Again, RIM doesn't need to raise brand awareness. They already have one of the most recognizable brands in the world. In a way, that's part of their problem. Many Americans associate them with 1) a phone that's forced on you by your employer, 2) a phone that's desperately uncool and 3) a phone that's much more conservative than the cool, trendy iPhone.
Given that baggage, it's hard to imagine a pitch that RIM can make that will change their image. What will redeem RIM for consumers is simple: a great product. One that works in your hand, not just in the TV ads. One that has all the apps you want (or at least "enough").
Seriously, the pitch is the product itself. After the 30th, they can go full-throttle.
- 01-21-13, 02:49 AM #104
Superbowl is on Feb 3rd. If RIM doesn't have advertisements running during that, they need to give their head a shake.
Perfect opportunity to reach a massive audience 3 days after your product has officially launched. I hope they make some great commercials...their previous commercials have been pretty terrible. No one cares if Tiesto is flying around the world DJing and using his BlackBerry to keep in touch with his friends. Show us what the phone does better than the competition.
- 01-21-13, 02:56 AM #105
This is a comeback story, pure and simple; the return of a former industry champion that many had left for dead. I think they'll enjoy more success going with that angle than with the phones themselves.
- 01-21-13, 04:45 AM #106
- 01-27-13, 05:15 PM #107
Well said. Geez, folks, it's only three more days to launch and another three days to the big Super Bowl ad! I don't see anything wrong with that strategy. And as cjcampbell writes, a lot of things are already taking place that you may not know about.
People, please find that photo of Thor and his pronouncement. Then shut up.
- 01-27-13, 06:42 PM #110
- CrackBerry Abuser
01-27-13, 08:35 PM #111
- 383 Posts
- the tail on the donkey....
Here in the US, you don't even see stores that will be selling the devices even teasing them. For example, you go to Best Buy's US site and go to the cell phones category and there are ads for the Samsung Galaxy Note II, Galaxy GS III and the Iphone 5. Go to Best Buy Canada's site and go to the same section and BB10 is the lead ad, followed by Samsung and the iPhone 5.
- 01-29-13, 01:30 AM #113
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